Angel Mason

Post Office Box ***

San Marcos, CA *2078

760-***-****

abntb4@r.postjobfree.com

PROFESSIONAL EXPERIENCE

ResMed, Poway, CA

D IAGNOSTICS M ARKET M ANAGER November 2006 – March 2009

Develop and implement strategic plan for Screening and Diagnostics market segment. Create and lead strategic task force

responsible for identifying and implementing processes to optimize profits and meet marketing, financial, and corporate growth

objectives and strategic imperatives. Initiate and manage pilot sites for new products, services, and market development initiatives.

Lead development and instruction of ResMed’s diagnostics Sales and Core Competencies training module. Lead ResMed’s

lobbying and regulatory efforts by working with members from the American Medical Association and Centers for Medicare and

Medicaid Services. Attend and participate in American Medical Association’s CPT coding hearings resulting in the creation of two

additional CPT codes for unattended diagnostics of Obstructive Sleep Apnea (OSA). Represent ResMed at Centers for Medicare

and Medicaid Services policy meetings. Act as company regulatory expert and liaison for diagnostics and therapy regulatory

policies. Responsible for interpretation of new diagnostics and therapy regulatory standards, dissemination of information to

executive team and the development of strategic and marketing plan. Collaborate with ResMed Insurance Payer reps to assist with

OSA diagnostics insurance policies resulting in private payer reimbursement for ResMed diagnostics products. Maintain

communications and contacts to collect and analyze reimbursement information for diagnostics product line. Responsible for

creation, submission and management of $275,000 annual diagnostics budget. Lead product manager responsibilities for screening

and diagnostics product line. Developed and launched ResMed’s employee sleep apnea screening program “Sleep for a Healthy

Life”

M ARKET D EVELOPMENT M ANAGER

Develop and lead market development initiatives for ResMed Perioperative Management, Dental Screening and Titration, Primary

Care Physician and Acute Care Clinic diagnostics, and Pharmacy screening channel markets. Responsible for overall market

research and development of ResMed’s webinar Sleep Apnea - Perioperative Management webinar series. Collaborate with Legal

and Regulatory to lead efforts for third-party distribution agreements for the dental and hospital markets. Act as ResMed

representative with potential corporate alliances, service partners, customer groups and distribution channels. Identify and

evaluate viable partners for Acute Care Clinic diagnostics partners and present findings and suggestions to executive team.

Develop protocol, test and implement business model for Pharmacy screening and Acute Care Clinic diagnostics procedures.

Identify partnering opportunities for complementary third-party products to broaden company's product lines. Worked with

members of the Occupational Health Team to identify strategic partners and facilitate development of sleep apnea screening for

the commercial trucking industry.

Smiths Medical, Carlsbad, CA

G LOBAL M ARKETING M ANAGER October 2005 – November 2006

Responsible for development and execution of marketing plans, programs, and budgets to meet company sales/profit objectives

within domestic, European and Canadian markets. Act as primary liaison for International and Canadian Subsidiary Marketing.

Prepare annual and quarterly product forecasts for domestic and International markets. Organize and participate in regional

conventions and professional exhibitions to support corporate objectives, remain aware of local product requirements and new

market opportunities. Provide international input and support for new global product development initiatives. Manage the

product line life cycle from strategic planning development and tactical execution of marketing initiatives. Develop end of life

promotion campaign strongly contributing to 36% revenue growth over previous year. Specify market requirements for current

and future products by conducting market research supported by on-going visits to customers and non-customers. Lead the

development and launch of the Medfusion pump service and training product offerings. Participated in cross-functional team

leading the efforts for the successful and timely relocation of the Medfusion technical support group resulting in a significant cost

saving for product service.

Angel Mason Page 1 of 2

Angel Mason

Post Office Box 811

San Marcos, CA 92078

760-***-****

abntb4@r.postjobfree.com

PROFESSIONAL EXPERIENCE (cont.)

Cardinal Health Pyxis Products, San Diego, CA

S ENIOR P RODUCT M ANAGER October 2000 – October 2005

Responsible for product development and sales support for the company’s flagship product, the Pyxis MedStation a $370M/yr

life-support business. Identify and validate end-user needs to define product feature sets and functionality. Lead cross-functional

teams to evaluate potential and decide on final overall product features and product strategy needed to meet customer needs.

Wrote and maintained product specifications and enhancement requests upon which development efforts are based. Participate in

cross-functional team, with responsibility for identifying, evaluating, and development of 8 product line extensions

simultaneously. Maintain database of competitor information. Conducted market research and coordinated customer focus

groups. Define and implement best practices for product management processes by creating standard process templates,

presentations and demo scripts. Provided content, feedback, and documentation for development of Cardinal Health’s New

Product Development process. Responsible for career development, annual performance reviews and, maintaining training

records for several direct reports. Integral member and sub team lead for Cardinal Health’s Process Improvement and Re-design

Team.

M ARKETING M ANAGER

Develop and implement marketing launch plans and post-launch support. Create national marketing plans that support flagship

product based on quarterly revenue, budget allocations and product forecast. Support the marketing and sales channel functions

through product training, key customer visits, communication of product availability, and input to the production of marketing

materials, catalogs, and audio and video training materials on new products and features. Execute on marketing plans and create

supporting sales tools, promotional materials, and collateral. Frequently consulted by senior management on business

development opportunities. Analyze and identify marketing programs metrics based on lead and sales data.

P ROJECT M ANAGER

Oversee and direct all phases of the delivery of project. Identify and define project roles and responsibilities. Manage day-to-day

oversight of single and multiple projects, monitor the critical path of the work plan and managing available resources. Coordinate

interdepartmental functions in order to minimize delays and meet with program team members to review program status and plan

future actions. Responsible for the financial aspects of the project and the overall delivery of project plan.

UEI College, San Diego, CA

L EAD P HARMACY I NSTRUCTOR June 1999 – October 2000

Instruct in all aspects of the Pharmacy Technician Program to ASHP standards. Maintain and develop teaching assignments

according to scope as defined in syllabus. Plan course instruction based upon approved syllabus to assure that course content and

objectives are met. Use a variety of teaching styles and methods to accommodate diverse learning styles of students. Design,

administer and grade examinations to assess achievement of course objectives. Encourage student participation through

questioning, feedback and classroom/lab involvement. Facilitate and lead departmental faculty meetings. Submit

recommendations regarding revisions to the curriculum to the Program Chair and Director of Education. Recruit area

business/professional individuals to participate to class curriculum as guest speaker or educators.

Naval Medical Center- Balboa, San Diego, CA

I NPATIENT P HARMAC Y T ECHNICIAN July 1993 – July 1999

Work with Pharmacist to retrieve, interpret, and input into Pharmacy Information System (CHCS) physician orders. Perform

mathematical calculations for, admix and prepare intravenous medications. Review, interpret, fill and deliver to patient

medications per physician orders. Answer healthcare questions from patients and clinicians. Maintain and document accurate

inpatient census. Train and indoctrinate incoming pharmacy technician staff on pharmacy policies and procedures. Act as

pharmacy representative for Naval Medical Center Pharmacy and Therapeutics committee task force responsible for the

evaluation, testing, and market trials for pharmacy and nursing automation project. Maintain and update pharmacy staff training

records. Schedule and lead CPR and relevant profession and safety training classes for pharmacy staff.

EDUCATION

Southern Illinois University, Carbondale Bachelor of Science, Healthcare Management June 2000

University of California, Irvine Chemistry Major September 1990-June 1993

Angel Mason Page 2 of 2

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