Sales Marketing

CYNTHIA KUBICH

abnt3c@r.postjobfree.com

**** ********** **** ******: 512-***-****

Round Rock, TX 78681 Home: 512-***-****

MARKETING EXECUTIVE

with over 15 years international experience at Fortune 500 companies in:

Software Development & Management Global Operations

Online Marketing (SEO / SEM, PPC) Market Research & Analysis

Enterprise & SMB Markets Lead Generation Campaigns

Creative & strategic leader with highly developed analytical, execution, and management skills

High energy executive with a unique blend of technical, marketing, and operations experience

Motivational manager passionate about leading teams to maximize revenue & market share

DELL INC, Round Rock, TX 2006-2009

Director, Product Marketing, Communications & Events

Led global marketing organization of over 100 people (9 direct reports) responsible for brand management of

product launches to drive annual revenue of $50B in enterprise and SMB markets

Achieved revenue growth of up to 175% in emerging countries (Brazil, Russia, India, and China) for consumer,

SMB, and enterprise products through targeted sales promotions

Drove a 23% increase in leads to over a million contacts via triggered demand generation programs through

search engine marketing, banner advertising, blogs, podcasts, and webcasts

Launched over 100 new products achieving maximum media coverage in Business Week, Economist, Financial

Times, Forbes, Fortune, Wall Street Journal, and New York Times

Increased customer’s intent to purchase by more than 50% by providing early access to product roadmaps via

customized portal and invitation only community forum

Delivered Dell’s first globally integrated, localized, and translated “Simplify IT” campaign with over 65 million

positive impressions (OTS) and a 90% favorability rating in Dell’s Enterprise Credibility

Built targeted marketing campaigns with key partners such as Intel, Microsoft, Citrix, Symantec, and EMC

resulting in a 120 city international road tour, worldwide media coverage, thousands of qualified leads and

over $10M in incremental partner funding

Increased customer engagement by 18% through creation of strategic programs on key topics such as

Virtualization, Mobility, and Power & Cooling targeted to the Financial Services & Health Care sectors

Reduced marketing program spend by 25% across parts of US, Canada, Latin America, Asia Pacific, Europe,

Middle East, and Africa to allow increased investment in growing countries

Negotiated 30% reduction in annual events and marketing services contracts of $275M through design of a

retainer fee, rate card, and performance incentive structure

SUN MICROSYSTEMS, Menlo Park, CA 2000-2006

Senior Director, E-Commerce Marketing (2003-2006)

Managed global team to deliver go-to-market programs for major campaigns and product launches to channel

partners and field sales in 28 countries to increase leads and online traffic

Drove revenue of $2.4B through worldwide campaign strategy targeted to existing and new Financial Services,

Retail, Education, Manufacturing, and Government customers

Delivered 10X increase in qualified leads through collaboration with product marketing, sales, and partners

based on market opportunity, customer segmentation, and competitive analysis

Grew online revenue by 100% by establishing new E-Commerce stores in 12 geographies optimized through

paid search and affiliate programs on sun.com, eBay, and Digital River

Reduced spend by $2M for GTM agency and translation costs through rate card creation

Improved sales effectiveness by 10% through targeted sales guides, channel deliverables, messaging, and

industry content based on sales and global focus group feedback

Cynthia Kubich 2

SUN MICROSYSTEMS (continued) 2000-2006

Director, Global Partner Programs (2000-2003)

Directed organization of 60+ professionals with an $18M budget responsible for a 400% increase in revenue

through joint co-marketing & co-selling programs with technology partners

Accelerated sales pipeline activities by 50% via creation of Software Vendor & Channel Partner Program for

sustaining and new product introductions for hardware and software products

Developed online marketplace to drive product monetizatio n through natural and paid search techniques

resulting in a 400% increase in revenue

IBM, Somers, NY 1986-2000

Program Director, Software Development & Technical Operations (1998-2000)

Championed a virtual worldwide multi-organization team of 1000 professionals to deliver IBM’s key operating

system and middleware software products to small, medium, and l arge businesses

Selected among top 1% of high potential executive resources to be appointed as the chief of staff for the

General Manager of OS/2 & Java Technology Development

Exceeded revenue goals through leadership of the Integrated Portfolio Managemen t Team (IPMT) responsible

for product roadmap, sales, marketing, operations, and customer support

Drove $25M in product revenue through alliances with key software vendors and channel partners for solution

development in the start-up and application service provider market

Received multiple leadership awards for the technical and operational excellence of partner and customer

accounts supported by faster product delivery and improved quality

Senior Software Engineer / Marketing Manager (1986-1998)

Managed team of 20+ project managers, marketing specialists, software developers, and senior technical staff

engineers responsible for operating system and application software development

Reduced cycle time by 300% and increased system performance by 12X resulti ng in extensive media coverage

by Ziff Davis publications

Awarded for leadership in delivering zero defect rate for the design, code, and test of corporate contract and

parts management systems installed at IBM and Motorola

EDUCATION

MBA, Marketing, University of Miami, Miami, FL

MS, Computer Information Systems, University of Miami, Miami, FL

BS, Quantitative Business Analysis, Pennsylvania State University, State College, PA

COMMUNITY INVOLVEMENT

Director, Public Relations, Habitat for Humanity of Greater Round Rock

Served as spokesperson for all media engagement (radio, television, newspaper)

Championed marketing communications (brochure, newsletter, web site) for new chapter

Established strategy to educate local businesses, community leaders, and schools

Volunteer, Blue Santa, Meals on Wheels, and Ronald McDonald House

Participated in fund raising, volunteer recruitment, and care giving for major charities

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