Manager Project
Resume:
ADRIENNE L. PAWLOWSKI
Ferndale, MI 48220
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*******@*****.***
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MARKETING & INFORMATION TECHNOLOGY PROJECT SPECIALIST
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Full Lifecycle Project Management * Cross-Functional Coordination
Achievement-proven, analytically minded professional with a track record of
surpassing performance goals in the areas of SLA compliance, client satisfaction,
and project outcomes. Seek and find opportunities to leverage operational,
marketing, and information technology competencies to economize, reduce costs, and
increase output. Equally adept in the design, execution, and measurement of
marketing and information technology plans and projects. Additional capabilities
include:
* Requirements Definition & Mapping
* Program Design & Execution
* Agency & Vendor Relations
* Campaign Leadership
* Integrated Marketing Communications
* Client-Centric Commitment
* Mining & List Strategies
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SELECT COMMENDATIONS
very self-motivated, takes the initiative to get the job done, on time, with
the highest level of quality.
always one of the first to respond when volunteers are needed for a new
project
built a great working relationship with her clients.
dedication has led to many process improvements.
a great team player
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PROFESSIONAL EXPERIENCE
Acxiom Information Technology General Motors, Detroit, MI, 2005 present
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Business Operations Manager / Project Management
Embedded associate at the Detroit headquarters of GM charged with executing
marketing activities for local and regional dealer groups with up to 400 members.
Collaborate with a cross-functional team of marketing, analytics, legal / privacy,
advertising, and customer service representatives to define and reach campaign
goals. Provide consulting support for data mining and list targeting activities to
ensure strategic targeting.
* Executive campaign functions from an IT perspective, translating business
requirements into programming code for decision support analysts, creating complex
campaign flowcharts, and defining potential customer scenarios to ensure adequate
technology support.
* Met or surpassed marketing and list campaign goals since hire surrounding 700+
programs in 3 years while achieving 100% client satisfaction and adherence to SLA
requirement.
* Created a process to provide agencies with required dealer data without
jeopardizing the integrity of GM s risk mitigation efforts; new system processed
millions of records expeditiously and...
* Doubled the number of campaigns, reduced cost per campaign, and increased speed
to market.
* Improved list management productivity and supported loss prevention initiatives.
Mullen Agency General Motors, Detroit, MI, 2004 2005
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Assistant Marketing Manager / Assistant Product Manager
Acquired and engaged GM business cardholders through regional and national
marketing and promotional campaigns, bolstering participation to 33,000 clients, an
increase of 83% over 2004 numbers. Partner with key internal and external
stakeholders to develop, launch, and measure the effectiveness of lifecycle
marketing activities. Managed a $2.5+ million marketing budget.
* Defined segmentation strategies to better reach target audiences and prompt
desired actions; created campaigns and promotions utilizing direct mail and
interactive marketing programs.
* Joined forces with brand partners to fully define, execute, and measure the
effectiveness of marketing communications; oversaw call center-driven redemption
programs.
Lab Safety Supply, Janesville, WI, 2002 2003
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Direct Marketing Planner
Formulated direct mail distribution plans for an industrial / janitorial supplier
generating $42 million in revenue solely through catalog sales. Identified
marketing and promotional messages to engage target buyers and secure action,
referrals, and repeat business.
* Developed distribution strategies for a B2B industrial catalog, segmenting direct
mail recipients to maximize catalog performance and annual sales growth.
Crain Communications, Detroit, MI, 1998 2002
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Marketing / Subscription Manager, Modern Healthcare
Secured new and repeat subscribers for a national weekly business-to-business
healthcare magazine with a peak of 93,000 readers, subscription revenue of $2
million, and $32 million in ad sales. Developed direct mail, interactive, and
outbound telemarketing strategies to bolster subscription rates and publication
revenue. Supervised, trained, and supported the successes of one direct report.
* Exceeded acquisition and renewal forecasts by 20% during tenure, in part through
launching a daily e-newsletter which surpassed acquisition forecasts by 50% in the
first 6 months better targeting potential subscribers and promoting responsible
communications to existing customers.
* Cut operational and marketing expenses by 30% through development of a
streamlined fulfillment system; system selectively suppressed names from lists that
had already responded to previous requests.
McKesson Pharmacy Systems, Livonia, MI, 1994 1998
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Marketing Manager
Designed marketing, direct mail, and event programs for a healthcare company
specializing in delivering technology applications for hospitals, nursing homes,
and pharmacies. Performed data analysis and modeling, market segmentation, testing,
and forecasting to maximize marketing ROI. Managed involvement in trade shows and
special events, coordinating marketing efforts with legal, public relations, and
product teams.
* Launched a new sales incentive program, working in concert with an external ad
agency to develop rebranding strategies and accompanying collateral while also
securing in-kind advertising support.
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Additional Experience
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Project Manager Marketing Agency Associates, Bloomfield, MI (2003-2004)
Oversaw an automotive youth marketing program for Ford Motor Company, working at an
offsite agency to coordinate product messaging through an integrated campaign
approach. Managed data and list mining and ensured marketing communications
reinforced program and brand imaging strategies.
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ACADEMIC BACKGROUND
Central Michigan University, Mount Pleasant, MI 1993
Bachelor of Science in Business Administration
Summer Marketing Internship: Volkswagen of America, Inc.
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Self-funded almost 50% of education
Technical Inventory
Microsoft Office, SPSS, SAS, UW Project Management Level 1, Affinium / Unica
Campaign Tool
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