Mark W. Southern
**** ** *** ** **. Gig Harbor, WA 98335 206-***-**** abnsib@r.postjobfree.com
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OBJECTIVE
Self-motivated corporate professional with a proven and successful entrepreneurial background searching
for a management position with a dynamic and progressive organization. Seeking a long-term career with
opportunity with unlimited growth, as well as being able to capitalize on unique educational, corporate and
entrepreneurial background.
SKILLS
Operational Systems Creation Financial Controls and Accountability
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Team Building Leadership Development
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Highly Computer Literate Ability to Lead Geographically Diverse Units
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Strategic Marketing Knowledge New Unit Openings
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Created New Restaurant Concepts Reimaging - Rebranding
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PROFESSIONAL EXPERIENCE
Franchise Operations Director June 2004 – Present
Blind Onion Pizza & Pub, Washington Oregon & Nevada
Implemented and managed franchise system for Fast Casual Pizza Chain.
Developed and sold franchise master territories in 3 states.
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Managed changeover from all company owned units to franchise model.
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Facilitated all marketing efforts, grew revenues 32% year over year based upon same store sales.
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Oversaw development of all new units, including real estate transactions, unit build out, and store openings.
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Trained new franchisees in store leadership, team development and human resource management.
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Director of Sales & Managing Partner January 2005 – Present
Creative Indoor Advertising, Nevada, Idaho & Washington
Co-founded out of home & guerilla Media Company, focused on non-traditional marketing.
• Formulated and implemented guerilla marketing campaigns targeted at patrons of restaurants
and bars
• Developed indoor billboard network, covering 100 locations with over 600 billboards.
• Managed street teams to create ‘buzz marketing’ for consumer products.
• Created marketing programs and collateral for restaurant clients.
• Coordinated with advertising agencies and media buyers to facilitate placements for maximum
exposure to targeted demographics.
Director of Operations October 1993 – January 2005
Blind Onion Pizza & Pub, 7 Locations - Washington Oregon & Nevada
Dodge City Saloon, 3 Locations - Vancouver, Camas & Longview, Washington
Loose Moose Saloon, 1 Location – Nevada
Managing Partner responsible for all areas, including the successful daily operations of ten full service
restaurants, QSR restaurants & high-energy bars and one casino/cardroom.
• Developed and Implemented consistent training and development guidelines for all positions.
• Strategized, researched and oversaw implementation of all marketing programs and promotions.
• Researched, developed and installed best practices for all financial and service controls for
successful daily operations.
• Developed four themed restaurant concepts, from inception through opening. Maintained
consistent messaging.
• Renegotiated all purchasing agreements saving 3.5% on COGS.
• Managed over 200 employees.
• Provided continual and varying support to unit teams as needed.
• Gross annual revenues of $7.25 million.
Mark W. Southern Page 2-208-***-****
Assistant General Manager October 1991 – October 1993
Holiday Inn Portland Airport – Portland, Oregon
Recommended and implemented reliable training and development strategies to staff for consistently
providing high quality internal and external customer service.
• Managed rooms, housekeeping and food & beverage departments of 286 room convention hotel,
generating over $8 million in revenues.
• Developed three annual marketing plans and operating budgets.
• Supervised 18 management staff and 225 employees.
• Increased revenues by 6% and gross operating profit by 10.5%
• Generated 27.5% food profit and 50.4% beverage profit annually
Assistant General Manager December 1990 – October 1991
Holiday Inn Los Angeles International Airport – Los Angeles, California
Transitioned hotel from private ownership group to Holiday Inns Worldwide. Installed all new corporate
systems in property.
• 402 room hotel, with 6,000 sq. ft of meeting space
• Revised all service systems to increase labor and human resource efficiency
• Rewrote training manuals and job descriptions for all positions to provide more consistent training.
• Updated all internal financial controls to ensure proper compliance with internal audit guidelines.
• Introduced new menus and promotions in all outlets, increasing average check by 15% and guest
satisfaction rating by 18%.
Food & Beverage Director August 1989 – December 1990
Holiday Inn Ontario – Ontario, California
Transferred to hotel during union organizing campaign. Brought positive management values to a
structure in transition.
• Salaries and wages decreased 8% from prior year.
• Recruited college graduates for placement as management trainees in Holiday Inn - Worldwide.
• Net food and beverage revenue, 18% higher than prior year, department profit increased 56%
over same period.
Assistant Food & Beverage Director November 1988 - August 1989
Holiday Inn Midtown – Albuquerque, New Mexico
Created stability in a hotel which was being sold and experiencing high turnover of management.
• $1.9 million annual food and beverage revenue.
• Four full service food and beverage outlets and banquet & catering facility with 600 person
capacity.
• Accountable for all beverage operations, including high-energy bar, atrium lounge, and banquet
beverage.
Management Trainee August 1988 - November 1988
Holiday Inn Crowne Plaza – Los Angeles, California
Recruited out of college to participate in fast track management training program.
• Intensive Holiday Inn - Operations Management Development Program in general hotel
administration.
EDUCATION
Washington State University, Pullman, Washington
B. A., Hotel and Restaurant Administration 1988
The Educational Institute, American Hotel & Motel Association
Certified Food & Beverage Executive 1989
Apprenticeship - Restaurant Nagel's Kranz
Chef Wolfgang Nagel - One Michelin Star 1986
Karlsruhe, Germany