Project Manager Marketing

PIERRE KREMER

*** ** *** ****** • Miami Shores, Florida 33138, USA • +1-305-***-**** • abnshf@r.postjobfree.com

INTERNATIONAL MARKETING EXECUTIVE / SR. PROJECT MANAGER

With a proven record of accomplishment in planning and leading comprehensive offline and online marketing

strategies, a skilled negotiator and strategist with ability to build and guide large top-performing teams.

English, French, Spanish and Portuguese

•

Team Building & Management

•

Fluency – Dual US/French Citizenship

International Business Expertise and Interest Strategic Market Planning

• •

High Level Client Account Management E-Commerce, Interactive Strategies Expertise

• •

Project Management Expert Project and Budget Scoping Expert

• •

P R O F E S S IO N A L E X P E R IE N C E

SENIOR PROJECT MANAGER / ACCOUNT MANAGER, 04/2008 – Present

AGENCYNET, INC. Leading Digital Agency – Fort Lauderdale, Florida

Define, develop, execute, and deliver award-winning comprehensive online marketing strategies. Communicate with

high-level client executives; supervise internal teams of up to 10, and oversee third-party vendor relationships.

Manage client relationships proactively by anticipating client needs, providing insights, making recommendations,

and effectively managing expectations. Supervise and mentor Project Managers and Associate Project Managers.

AgencyNet Selected Contributions:

Plan, lead, and manage online marketing strategies including medium to large Flash and Standards

executions, mobile and social media applications, complex Content Management Systems, and SEO and

SEM campaigns.

Currently manage with Account Director all digital strategy and execution for iNDEMAND Networks

amounting to $750K/year, including: website builds, viral marketing, SEO, SEM, and banner & email

marketing.

Managed and led brand identity positioning project for award-winning website OwnYourC.com

Managed, in association with Account Director, all digital strategy and execution for Bacardi Global

Brands amounting to $1.5M+/yearly, including: website builds, viral marketing, SEO, SEM, email

marketing and online strategic surveys.

Clients include: Fox Mobile Studios, Bacardi, Sandals Resorts, Alliance for a Healthier Generation,

iNDEMAND Networks, Oxygen Networks, Colorado State Tobacco Education and Prevention Partnership,

Showtime Networks, Lifetime Networks.

Major Industry awards won: FWA: “Site of the Day”, IMA Award, Dope Award, Webby Awards

Honorary Nominee.

SENIOR PROJECT MANAGER/ ACCOUNT MANAGER, 01/2006 – 04/2008

ID SOCIETY, INC. Leading Digital Agency – New York, New York

Defined, developed, executed, and delivered award-winning comprehensive online marketing strategies. Created and

executed project management and traffic processes to increase workflow and production efficiencies.

Communicated with high-level client executives and supervised internal teams of up to 20. Managed client

relationships proactively by anticipating client needs, providing insights, making recommendations, and effectively

managing expectations. Supervised and mentored Project Managers and Associate Project Managers.

ID Society Selected Contributions:

Promoted from Project Manager to Sr. Project Manager in January 2007.

Planned, led and managed online marketing strategies including medium to large Flash, Standards and e-

commerce executions, social media applications, and SEO and SEM campaigns.

Grew VF Corporation account (Nautica brands) from $150K to over $750K in one year.

Led brand identity positioning project for a $2 billion casino to be built in Atlantic City.

…Continued…

Professional Experience Continued

Managed all digital strategy and execution for Kipling including: website, viral and word of mouth

marketing, SEO, SEM, and banner & email marketing.

Planned and oversaw photo and video shoots for web content.

Analyzed web analytics metrics and provided weekly reports recommending strategies to increase traffic

and optimize content.

Authored articles for industry newsletters on the topics of online retail marketing and Hispanic Online

Marketing Trends.

Clients include: CondéNet, DIAGEO, Fred Alger Management, Nautica brands, Kipling Web, C&C Group.

Major Industry awards won: Davey Awards; W3, Web Awards, Create Awards, IMA Awards, FWA.

SENIOR MARKETING MANAGER, 01/2005 – 01/2006

NEW YORK FILM ACADEMY, World-renowned Film School – New York, New York

Supervised team of 5 associates as well as provided direct support to marketing director. Developed, managed and

executed wide range of marketing initiatives, including: sponsorships, trade show promotions, promotional

materials, direct-mail pieces and Web site content. Managed and led international student recruitment thanks to

knowledge of American, Latin and European markets, cultures and languages.

Selected Contributions:

Successfully maintained and increased student base by designing and implementing strategic customer-

retention projects. Projects included: contests, open-houses, trade-shows, improvement of CRM database

and translated versions of website.

Planned and executed international recruitment efforts in Mexico, Argentina, Brazil, Italy and France that

led to a 25% increase in international students from those countries.

Established educational partnerships with Universities worldwide, including: ITESM, and Universidad

Anáhuac, Mexico; La Fémis, France; Universidade Católica Portuguesa, Portugal and CICE, Spain.

Managed and executed barter deals with major film publications in France, Spain, Mexico, including

Première, L’Étudiant and Fotogramas.

Signed-off on advertising insertion orders and facilitated artwork production for magazines and newspapers

with circulation of up to 1.5 million.

MARKETING & BUSINESS DEVELOPMENT MANAGER, 09/2001 – 01/2005

WORLDWIDE ADVISORS, INC. International Sports Marketing Company– Stamford, Connecticut

Worked within a team environment to carry out a full range of marketing functions. Sought and negotiated

sponsorship deals for Champ Car World Series (CCWS) racing teams. Facilitated the resolution of various television

networks’ technical needs and consulted on the production of the CCWS television broadcasts worldwide. Assisted

in the expansion of new international racing venues for CCWS in Latin America and Europe and attended various

industry trade shows worldwide.

Selected Contributions:

Developed and presented investment opportunities of over $5 million to various CCWS racing teams.

Sponsors included: Corona, AMR, La Ciudad de Buenos Aires, Raceworld and Eurosport.

Drafted regional market analysis and ROI forecasts.

Multiplied CCWS’ worldwide television potential reach by negotiating and executing carriage contracts

with television broadcasters in 3 continents including: Eurosport, RTL (NL), Ten Sports (India), Network

10 (Australia), Teledeporte (Spain), AB Moteurs (F), Motors TV (UK), TV Azteca and Fox Sports LA.

Evaluated and recommended broadcast production companies to CCWS and defined format of the CCWS

“Highlight show” to be sold to television stations worldwide.

E D U C A T IO N & S K IL L S

Bachelor of Arts Degree (Dean’s List), May 2001 • Bates College – Lewiston, Maine, USA

Political Science and Economics

Computers: Proficient in Microsoft Word, Excel, PowerPoint, Outlook, Entourage, Visio and Project.

Contact this candidate