Customer Service Sales

Christine Pearse

**** ********* ****** ******** *******, NY 10598 914-***-**** ********@***.***

Objective

A d irect marketing position with a progressive, dynamic organization that

n eeds and appreciates

a results-oriented and highly experienced professional

Summary

Direct marketing professional with twelve years of direct mail experience including

circulation planning, production management, campaign analytics, budget and forecast

ownership and long-standing record in creative resolution of customer needs.

Flexible and versatile – able to maintain deadlines under pressure. Poised and competent

with demonstrated ability to identify and grow new marketing segments while maintain

current customer base. Excellent team-building skills.

Skills

Circulation Planning Expense Control Scheduling

Database Management Marketing & Customer Service

Revenue Forecasting Sales Staff Development

Budget Control

Professional Experience

MAY 2008-PRESENT AIM EDUCATION, INC PLAINVIEW, NY

DIRECTOR OF MARKETING

Achieved revenue goal of $12 million through execution of the direct marketing strategy

that included an estimated circulation of 15 million pieces.

Decreased backorder by 95% from $1.2 million to $65 thousand in four months by

establishing relationships with third party vendors

Increased customer service order entry productivity levels by assisting with the data

integration of a new business system

DEC 2004 –MAY 2008 SCHOOL SPECIALTY MEDIA HAWTHORNE, NY

DIRECTOR OF MARKETING

Developed and implemented strategies and marketing programs for catalog initiatives

with a estimated circulation of 17 million pieces

Increased product gross margin by 10% by establishing product level sales thresholds

Decreased direct marketing by expense by 25% this was achieved through an detailed

circulation analysis

Achieved revenue goal of $25 million through direct and internet marketing

Implemented RFM (recency, frequency and monetary) circulation strategy which

achieved a 30% circulation reduction

Christine Pearse

Targeted potential customers using in-house regression, RFM models, outside list rentals

and internal list sources

Aided in the successful sale of the business unit by participating in executive level

presentation and financial due diligence to financial principles

Leveraged weekly order entry and revenue curves to create monthly budget forecast

Developed detailed product marketing strategy for Learn360 which aided in first year

sales of 1 million dollars

Managed a staff of 14 marketing professionals including customer information, creative

and marketing managers

JULY 1995- DEC 2004 SUNBURST TECHNOLOGY VALHALLA, NY

DIRECTOR OF MARKETING

Managed the development and execution of detail-level circulation plans including list

segmentation, scheduling and analysis

Built an annual catalog direct marketing plan that included demand, revenue, contribution

forecast for an estimated circulation of 5 million pieces

Managed the development and execution of detail-level circulation plans including list

selection, scheduling, analysis and seasonal forecasting

Analyzed catalog activity for results at the media, timing, lists, offer, product, sales for

revenue, profitability and efficiency

Increased sales to New York City by 35% by maintaining detailed product database

Generated thousands of customer leads through over 300 national educational technology

seminars for Quickmind.net

Developed product marketing strategy for franchise software title, Type to Learn 3 which

successfully upgraded 100% of current customer base to new version

Planned and managed $500,000 national conference schedule

Managed staff of 25 marketing professionals which included public relations, customer

information systems, product and circulation managers

Successfully negotiated 25% cost reduction with large print and paper vendor

Work with national sales manager to create direct marketing campaign to specific buyers

which yielded 100% increase in in-side sales

Consistently met sales and expense targets

Early Career

BED, BATH & BEYOND. – Stamford, CT

Assistant Store Manager, 1994-1995

KIDSRUS/TOYSRUS – Valley Stream, NY

Assistant Store Manager, 1992-1994

Education

ST. JOHN’S UNIVERSITY – Jamaica, NY

Bachelor of Science – Management/Marketing

3400 Deerhaunt Street Yorktown Heights, NY 10598 914-***-**** ********@***.***

Christine Pearse

References

Furnished upon request

3400 Deerhaunt Street Yorktown Heights, NY 10598 914-***-**** ********@***.***

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