Lelonie Byers Peyton

*** ******* ***

Pekin, IL *1554

770-***-**** Cell

abns91@r.postjobfree.com

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Professional Experience

The Weather Channel (11/08-6/09)

Affiliate Sales Manager – Atlanta, GA

As the Manager of Affiliate Sales I am responsible for sales, marketing and day to day account management of

assigned systems (Cox and Time Warner) and regional/divisional offices. Responsible for sales of The Weather

Channel Network SD and HD, Weatherscan and other products housed in the distribution unit, selling of

marketing promotions, local ad sales, and value-add goals, managing systems, regional division, and/or

corporate offices assigned. Responsible for the implementation of specific marketing, education and community

relations efforts in targeted areas; budget control; trade show representation, special projects/reports, and other

responsibilities as assigned by supervisor. Travel over 80% of time and manage to a T & E budget for territory.

Cox Communications (10/05-5/08)

PPV/On DEMAND Product Marketing Manager – Pensacola, FL

Develop advertising, customer and employee communications involved in marketing and

operational activities to increase revenue for Pay Per View movies and Events, Sports Packages &

On DEMAND service. Coordinate the development and placement of advertising copy, schedule

and tactics with outside agency for TV, Radio, print, outdoor, direct mail, cable guides, bill inserts

and other electronic mediums as appropriate. Responsible for daily, weekly and monthly tracking

reports for product. Develop goals as well as revenue and expense budgets for product. Evaluate

products and pricing, utilizing analysis and research, in order to provide information and

recommendations that will maximize customer satisfaction and ensure short and long term product

stability and goals are attained. Analyze market trends and their impact on product lines to develop

a course of action. Work closely with all operational departments to ensure cross-functional

participation and product awareness. I develop and manage the marketing tactics for all products

(Phone, HSI and Video) in our retail lobbies and locations to ensure there is always visible

supporting collateral material for the current market offer.

Exceeded budget by 115% for 2006

Exceeded budget by 104% for 2007

Was exceeding budget by 12% for 2008

Special Projects – I was the system project lead for the launch of VOD. I was the system lead for

the re-design of the payment centers and lobbies for all locations. I on a special project team for

developing a customer protection plan for combating the competition. I Chair the planning

committees for the entire system 2007 summer outing and the 2007 winter party for all 600

employees. Prior to chairing I served on the planning committees for the entire system previous

summer and winter events in 2005 and 2006.

Adelphia Communications (05/05-10/05)

Regional Sales & Marketing Liaison Consultant – Pensacola, FL

Responsible for overseeing the NE and Central region marketing campaign communications,

retention, sales and incentives with third party call center. Managing and facilitate Adelphia training

with call center. Responsible for monitoring sales and retention efforts to insure upward subscriber

growth for both regions. Develop, track and monitor sales and retention incentives to ensure

effectiveness.

STARZ Entertainment Group (3/98 – 10/04)

District Sales Manger – Atlanta, GA (8/01- 10/04)

Responsible for affiliate sales & marketing with cable operator to grow analog and digital subscribers within

territory. Responsible for managing the Comcast Southern Division account that constitutes a mix of prospect

and incumbent systems. Maximize affiliate relationships via regular on-site visits, industry events and other

communication efforts. Work with Division/Region VP and Director to refine account plans, prepare and give

Marketing Proposal and Presentations. Responsible for core-line sales processes and tracking of subscribers.

Create, implement and tracking of marketing campaigns, tactics and costs. Managing to Co-op Marketing

Budget. Work closely and manage sales field trainer. Create, implement & develop program of training and

incentives for Affiliate to increase the point of sale. Travel over 70% of time and manage to a T & E budget for

territory.

Point of Sale Trainer – Atlanta, GA (2/00 - 8/01)

Work closely with Regional VP's and District Managers to plan develop and implement effective training and

motivational programs for customer contact personnel at affiliated systems. Personally conduct training

sessions and implement incentives for key system personnel. Have a keen understand of each of my system's

environment as it relates to products, pricing and technical delivery, especially focused on the impact to and

selling of premium services. Conduct customized training sessions designed to teach or improve CCP skills in

selling our services and other pays. Key techniques include package selling, overcoming objections, and

retention of services. Provide input on behalf of the division, to the corporate Affiliate Marketing department to

help develop the best formats, presentation materials and "off the shelf" incentives to accomplish

training/motivational goals. Responsibility for ordering and maintaining adequate supply of premiums and other

training related materials for the regions.

Marketing Coordinator - Atlanta, GA (1/99 -2/00)

Work closely with vice president, district managers, and trainers in serving affiliates. Serve as key field support,

especially related to implementing tactics between corporate and division/region. Also serve as external front-

line contact with affiliates and vendors, on a designated project basis. Assist vice president and district

managers in managing campaigns and project plans. Manage logistics for CSR training and CSR incentives.

Review and plan for upcoming training activities with trainers. Facilitated product training classes and managed

sales rally incentive when needed.

Sales Administration Coordinator - Englewood, CO (3/98 -1/99)

Daily activity includes supporting and assisting the Director of Sales Administration. Assisting with monthly

reports and daily marketing support. Undertaking and managing projects for the Sales Administration dept.

ensuring projects are managed & completed by their due date. Backup for the Technical hot line, assisting

cable affiliates with authorization of services, programming details and technical information.

Soaring Helmet Corp.- Tukwila, WA (1/97-12/97)

Customer Service/Office Manager

Daily responsibilities include sales, A/R, order taking and invoicing, inventory control, supporting of field sales

reps. and processing of monthly commission statements.

First Chicago NBD, Lake Zurich, IL (3/94- 6/96)

Account Executive - (4/96-6/96)

Responsibilities included sales of retail and commercial deposit products, consumer loans. Troubleshooting and

problem solving of deposit accounts. Oversaw the conversion for the branch merger between First Chicago &

NBD.

Customer Service Manager - Deerfield Federal, Lake Zurich, IL (3/94 - 4/96)

I oversaw daily branch operations, supervised and evaluated a staff of 11. Sales of all retail and commercial

deposit products, consumer and mortgage loan products and A/P for branch. Trouble shooting and problem

solving of all deposit accounts. Responsible for loan processing and closing of consumer and mortgage loans.

First Bank & Trust Co. of IL, Palatine, IL (11/91- 3/94)

Customer Service Officer

Managed New Accounts Dept. and Tellers. Responsible for balancing Federal Reserve position, transmitting

wire transfers, government bonds and TT & L payments, training of new employees and the sale of all retail and

commercial deposit accounts. Assisted loan department with processing of consumer loans and mortgages.

Skills

Excellent computer, presentation and problem solving skills

Strong communications and interpersonal skills and the ability to work with all levels of management

Able to establish sound business relationships with a focus on delivering outstanding customer service

Ability to work at a fast pace and juggle multiple project deadlines with a positive attitude.

Flexible team player that works and communicate in any environment

Experience managing people with the ability to work under tight deadlines.

Proficient in Microsoft Office, Excel, Word, PhotoShop and advanced knowledge of PowerPoint

Education

College of Lake County, Grayslake, IL

Major: Business Administration. Focus - Marketing and Advertising.

William Rainey Harper College, Palatine, IL

Major: Business Administration

Affiliations

• WICT – Women in Cable & Telecommunications- 2009 Board Member - Director-at-Large

• WICT - Women in Cable & Telecommunications – Elected 2003 & 2004 Board Member – Program

Chair

• CTAM - Cable & Television Association of Marketing – Regular Chapter Member

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