JOE F. SHERMAN
*** ******* *****, ********, ** **333
330-***-**** (h) ● 330-***-**** (m) ● abns4e@r.postjobfree.com
Accomplished leader with a diverse background and more than 15 years experience creating winning
solutions for customers. Demonstrated ability to sell ideas and create win-win opportunities with customers
and vendors in North America, Latin America, Asia and Eastern Europe. Focused on delivering business
results through effective communications, market knowledge and relationship building. Core competencies:
•Global Marketing Strategies •Management / Leadership
•International Marketing / Client Relationships New Product Launches / Emerging Markets
•Marketing / End User Research Research and Development / Commercialization
PROFESSIONAL EXPERIENCE
GOJO INDUSTRIES, INC., Akron, OH 2007 to 2009
Privately-held manufacturer of hand hygiene and skin care products, including PURELL Instant Hand
Sanitizer.
Product Systems Manager – Wet Wipes
Customer champion that led wet wipes packaging innovations and cost savings projects, bracket
development and wipes dispensing devices.
• Utilized face to face meetings to engage customers on program opportunities, product attributes, existing
shortfalls and future opportunities.
o B2B customer implemented PURELL program across 179 locations.
o Multiple focus groups with Infection Control Personnel and nurses in Chicago area led to
design changes in wipe dispenser development and canister features.
• Led cross-functional team to identify innovative packaging solutions delivering ergonomic
improvements and environmental sustainability with a cost-effective design.
o Identified $2 MM in savings through packaging efficiency improvements.
o Developed canister shape changes, improved lid designs, grip features, and package cues
that improve ergonomics and environmental sustainability.
• Led cross-functional team in developing end user needs for wipes dispensers.
o Three unique dispensing platforms prototyped, patent application submitted for refill
bag/fitment.
• Developed and commercialized new PURELL® Foam Sanitizer bottle bracket and new wipes canister
bracket enabling additional product placement options and incremental sales.
KIMBERLY CLARK CORPORATION, Neenah, WI 2001 to 2007
$16.7 billion, global health and hygiene company with sales in more than 150 countries.
Marketing Manager – Child Care, Developing and Emerging Markets (8/05-8/07)
Lead cross-functional liaison from the U.S. business team to international developing and emerging markets
for the absorbent garment businesses (diapers, training pants, and youth pants).
• Business leader for the value tier pants business with sales of $20 MM across 24 countries in 2006.
o Launched value tier pants into Russia, Ukraine, and South Africa in 2006.
o Delivered a 15% reduction in total delivered cost for value tier pants in 2006.
o Developed the three year value tier product plan, utilized consumer insights, marketing
communication testing, product development and asset planning input.
• Marketing and export manager for premium tier pants (Pull-Ups®, GoodNites®/DryNites®,
Huggies® Little Swimmers) business with sales of $90 MM in 40+ countries in 2006.
o Collaborated with regional brand managers to deliver a 3-year product plan for Australia
and Mexico.
o Served as “Voice for the Globe” for product supply discussions regarding export codes to
manage global product supply needs within US supply chain constraints.
Coordinated graphics and language translation – including up to 13 languages on some
o
packages.
Senior Research Scientist - Infant Care Global Explore - Value Tier Diapers (2004 to 2005)
Product development project leader for Latin American and South Asian value tier diaper development
project.
• Developed winning product design utilizing iterative product development and consumer research,
including a fundamental benefit hierarchy study.
• Developed video demos, animation, and product drawings.
Research Scientist - Infant Care Global Advanced Product Development (2002 to 2004)
Lead product developer for Latin American and Asia Pacific value tier diapers.
• Developed five year product plans and ‘vision’ prototype diaper.
• Developed, created, and tested new design opportunities and materials for value tier diapers.
• Led qualitative and quantitative new product concept testing.
Research Scientist, Team Leader, Infant Care Global Team (2001 to 2002)
Team leader for global Infant Care projects for both the premium and value tier diapers.
• Identified / implemented product design improvements in Asia Pacific region leading to a 5% cost
savings.
• Led the development of a low cost fastener system to replace tape fasteners for value tier diapers.
THE PROCTER & GAMBLE COMPANY, Cincinnati, OH 1993 to 2001
$68.2 billion, international CPG company with sales in more than 140 countries.
Senior Engineer - Products Research, Laundry and Cleaning Products Division (2000 to 2001)
Products Research lead for the development of new laundry and cleaning product concepts.
• Designed and executed consumer research to gain in-depth understanding of key product opportunity
areas, which were developed into new laundry and cleaning product concepts.
• Collaborated with Marketing to develop an initiative pipeline plan for fabric conditioners.
Senior Engineer - Products Research, Laundry and Cleaning Products Division (1998 to 2000)
Products Research team leader for the global Downy Premium Care launch in North America.
• Designed and analyzed consumer research to establish target market segments, identify critical product
benefits and evaluate technical formula.
• Lead product development rep to magazine editors, potential endorsers, and appliance manufacturers.
• Qualified final formulas via quantitative consumer research for national launch.
Engineer, Formulation & Process Development (1993 to 1998)
Formulation and process development leader for Chemicals and Fabric Softener divisions.
• Led formula development and transition to a new softener active system.
• Process development leader for ongoing tolling operation that produced 100+ MM lbs/yr of
surfactant for laundry and dish products.
• Led projects to study raw material usage, reaction kinetics, process conditions, and quality
improvements. Studies led to $1.25 MM/yr in cost savings through yield improvement and raw
material savings.
EDUCATION / PROFESSIONAL DEVELOPMENT
BS, Chemical Engineering, Iowa State University, Ames, Iowa
Brand Equity Management, Qualitative research moderator training
MR Tables quantitative market research analysis software
Product Development Management Association seminars
Innovation Management Framework/Stage-Gate
Creative Problem Solving Facilitation
Real World Negotiations
Global Awareness I, II, Manager as Coach
PATENTS
U.S. Patent 5,777,165, U.S. Patent 5,723,673