CRAIG NICHOLS

** ** *** ******, # **** • Miami, Florida 33131

917-***-**** • abnrwq@r.postjobfree.com

SENIOR LEVEL MANAGEMENT:

Regional Sales Manager, Business Unit Manager, Business Development

Dynamic, accomplished, results oriented executive leader with more than 20 years of solid business

management experience championing substantial sales and profit growth. Strategic thinker and problem

solver who provides a solutions-based approach to sales that focuses on resolving client needs and creating

win-win situations. Skills include business unit leadership, excellent communication, detail oriented, process

reengineering, superior business acumen, strong motivator, and the ability to develop employees to ensure

they consistently exceed expectations.

PROFESSIONAL EXPERIENCE

APPLIED SEMICONDUCTOR, INC., Miami, Florida • 9/08 – 5/09

Vice President, Operations

Recruited to spearhead business operations for private equity manufacturing firm. Participated in writing

private placement memorandum and pursued potential alliances with private equity funds. Orchestrated the

preparation of presentation materials and financing plans.

SIGNATURE PRIVATE BANK, New York, New York, 111 Broadway • 3/07 – 8/08

Senior Vice President, Group Director

Managed a team of Senior Banking Officers for commercial Private Bank developing new business with retail

clients drawing on existing contacts. Key focus on relationship management.

• Traveled to client sites to make sales presentations and provide product solutions.

• Delivered Bank products and superior service model through Signature Bank’s invitation banking to

high net worth retail and commercial clients.

• Developed an active prospect pipeline to grow unit baseline from zero to $55.2M.

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HSBC BANK USA, NA, New York, New York, 452 5 Avenue • 8/05 – 3/07

Vice President, Senior Premier Relationship Manager

Managed a Private Client portfolio of retail and commercial high net worth clients both global and domestic

throughout the HSBC Bank world footprint in 72 different countries.

• Delivered Bank products and services including high dollar credit facilities, Bank deposits, Custody,

Treasury, and HSBC Brokerage.

• Contributed to growth of assets under management to $1 billion, which exceeded goal by 21%.

• Recognized as outstanding achiever in District for revenue production in Premier segment ’06.

New York, New York, 120 Broadway • 9/01 – 8/05

Vice President, Branch Manager

Responsible for all aspects of managing a $700.6M base, $23.4M revenue producing branch office including

marketing strategies, sales, operations, strategic planning, and implementation of project plans to exceed

business objectives. Coached staff to perform expert delivery of financial services within the commercial and

retail market segment.

• Increased profitability and market penetration; #1 revenue producer in North America ’01, ’02, ’03, &

’04.

• Wealth Management, Mortgage, & Non-Funds income branch of the year ’01, ’02, ’03, & ’04.

• Developed, trained, and implemented Premier Customer Service Program to all District staff ’03, ’04,

& ’05.

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CITIBANK, NA, New York, New York, 72 & 3 Avenue • 11/99 – 9/01

Executive Vice President, Financial Center Manager

Responsible for all aspects of managing a $360.1M base, $10.5M revenue producing Financial Center.

Targeted affluent market segment by building awareness of full range of Bank products and services and

fostered cross-sell opportunities. Played key role in developing and implementing District initiatives to

exceed business objectives.

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• 4 quarter ’99, exceeded revenue growth by 21.3%; 2000, exceeded revenue growth by 13.2%.

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• Ranked top performer and elected Captain Citistars All Star Team 2 quarter ‘00

• Developed and implemented Medical Professionals Program including training of all District

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Business Development Officers, marketing, and promotional offering 4 quarter ’00 & ‘01.

• Wealth Management income Financial Center of the year ’99, ’00, & ’01.

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FLEET BANK, NA, New York, New York, 48 & 5 Avenue • 2/98 – 10/99

Vice President, Branch Manager

Responsible for all aspects of managing a $180.3M base, $6.9M revenue producing branch. Developed

growth strategies for the commercial metals segment, specifically targeted to the diamond and jewelry client

base.

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• 1 & 2 quarter ’98, exceeded revenue growth by 5.3%; 1 quarter ’99, exceeded revenue growth

by 2.6%.

• ’99, exceeded Customer Satisfaction standards by 9.1%.

• ’98, exceeded Commercial Business promotion by 134%.

Great Neck, New York • 3/96 – 1/98

Vice President, Branch Manager

Responsible for all aspects of managing a $164.7M base, $4.7M revenue producing branch. Directed all

aspects of sales for retail Bank product and services. Provided coaching and leadership to account

managers to generate business with existing clients and retail sales leaders to increase market share.

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• 1 quarter ’97, ranked 3 in network revenue production

• ’96, ranked # 1 in investment and home equity sales

EDUCATION

Master of Science Degree in Counseling Psychology

Long Island University, C. W. Post Campus, Brookville, New York

Bachelor of Arts Degree in American Literature

Hofstra University, Hempstead, New York

Successfully completed Series 7, 63, and 24 NASD Examinations

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