**** **** ***** #*** ***** 814-***-****

Erie, Pennsylvania 16509 Email abnrqv@r.postjobfree.com

ELIZABETH K. GLESSNER

EDUCATION

The Pennsylvania State University - Penn State Erie, The Behrend College Erie, Pennsylvania

Marketing, Bachelor of Science May 2009

International Business, Bachelor of Science GPA 3.1

CIEE: Language and Culture Program Seville, Spain

Completed 9 credits in Spanish language and history May 2008 to July 2008

Belmont University Nashville, Tennessee

Completed 50 liberal arts and business credits August 2005 to December 2006

PROFESSIONAL EXPERIENCE

Center for E-Business and Advanced IT (eBizITPA) Erie, Pennsylvania

Project Management Apprentice – Advanced Information Technology (AIT) Program June 2009 to Present

Distribute state-required survey to over 400 companies, financially or educationally assisted by eBizITPA, with a

response rate goal of 80%

Assist with writing and editing grant to obtain over $1 million in state funding for the 2009-2010 fiscal year

Manage various IT-related projects in cooperation with Marketing and Training department heads

Develop organizational and tracking system for projects, grants and companies related to the AIT program

Actively assist with the initial development of the iA3 software package for economic development agencies

Communicate with past grant recipients to collect invoices and track results of grant funding

Marketing and Communications Intern October 2007 to May 2009

Implement various marketing efforts, including search engine optimization, direct mail, email marketing, and

social media, to successfully increase visibility and drive leads to the eBizITPA website

Create and distribute press releases to various media outlets resulting in increased media coverage

Develop creative email marketing campaigns resulting in increased click-through rates

Create, edit, and revise persuasive copy for website, course promotion, and various marketing materials

Work with a team to develop a new company website with increased usability and search engine optimization

Assist with training incoming interns and apprentices in office procedure and company marketing guidelines

Write radio scripts for advertisements and public service announcements

Work within a budget to develop, coordinate, and execute marketing and public relations plans for training

opportunities

Erie SeaWolves Baseball Team: Double-A Affiliate of the Detroit Tigers Erie, Pennsylvania

Marketing and Promotions Intern May 2007 to September 2007

Created and distributed various promotional materials including flyers, posters, and postcards

Coordinated all pre-game activities and on-field promotions

Corresponded with local businesses regarding sponsorship opportunities and prize giveaways

Managed part-time promotional team of four to six employees

Organized and attended player and mascot appearances at local schools and events

COMPUTER SKILLS

Proficient in: Adobe Photoshop, Listrak Email Marketing Software, MS Word, MS Excel, MS PowerPoint, MS Outlook

Knowledge of: Adobe Contribute, Adobe Dreamweaver, Google AdWords, MS Access, Power Designer

DataArchitect, Quark Xpress, SPSS

PROFESSIONAL DEVELOPMENT

“W.I.L.D. – Women in Leadership Development” Conference March 2009

“Comprehensive Guide to Paid Search Marketing” Course February 2009

“Fundamentals of Successful Search Engine Optimization” Course January 2009

Pennsylvania Young Professionals Impact Conference September 2008

“King Conversion: Web Sites that Sell” Conference April 2008

“Comprehensive Guide to Successful Email Marketing” Course March 2008

“SEM II: Join the Evolution” Search Engine Marketing Conference April 2007

ACTIVITIES

Planning Committee, E-Marketing Special Interest Group, Erie, PA July 2008 to Present

- Worked with others to plan and promote conferences, roundtable discussions, and advisory board meetings

President, Marketing Club, Penn State Erie August 2008 to May 2009

- Increased membership by 44% from previous academic year

Public Relations Director, Student Government Association, Penn State Erie August 2008 to May 2009

Freshman Orientation Leader, Penn State Erie August 2007 and 2008

Box Office Chair, Concert Committee, Penn State Erie September 2007 to December 2007

Member, Alpha Sigma Tau Sorority, Belmont University January 2006 to December 2006

RELEVANT COURSEWORK

Marketing Research Consumer Behavior Services Marketing International Management

Business Writing Business Law/Ethics International Finance International Economics

Global Marketing Strategic Planning Database Management Advertising and Sales Promotion

Worked with others to conduct extensive market research on student satisfaction at Penn State Erie

Worked with others to develop a marketing strategy for GE Energy on conducting business in India

Selected to lead Strategic Planning team as CEO of an in-class corporate simulation

REFERENCES

Available upon request

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