Sales Marketing

Mr. Dustin R. Cook

***** ****** ***** **.

Athens, AL 35614

Email: ********@*******.*** Mobile: 256-***-**** Home: 256-***-****

PROFILE: An executive manager with extensive experience in early stage and expanding companies;

including creation and development of systems that have accelerated processes such as: capital

development, resource allocation, market identification and business development. Detail oriented,

self starting professional with a proven ability to motivate others using strong interpersonal

communication skills to convey complex issues to other employees and sales staff. A result driven

Business Development professional with entrepreneurial passion backed with experience increasing

sales, developing staff, creating and organizing systems, expanding and securing market share for a

growth oriented enterprise.

HIGHLIGHTS OF QUALIFICATIONS

SELECTED ACHIEVEMENTS

Designed and coordinated a new sales system that increased company revenue by opening the lines of

communication between sales and management, developed new training and support systems, and

finally implemented a new recruiting campaign. Impact: Company revenue, as well as the morale of

the sales force increased dramatically.

Implemented a marketing campaign that targeted specific clients that would benefit from our services

on an annual contract basis, instead of the typical shorter term. Impact: Revenue increased and

marketing costs decreased.

Developed new return on investment sales tools for an early stage company that allowed potential

clients to quickly and easily see the financial impact for implementing our service. Impact: Customers

could see tangible benefit and cost savings so sales grew.

Created and implemented a niche marketing system to profile and attract specific clients that would

benefit from services on an ongoing basis. Analyzed market activity to develop marketing approaches

to specific clientele to develop recurring business. Reduced operating costs, increased

Impact:

revenue, and filled work schedule a year in advance.

Communicated a creative pricing structure with key clients in an attempt to generate multiple sales

from a single transaction. Recommended that associated companies utilize health benefit services to

reduce healthcare expenses on average 15-30%. Impact: Developed twice the business making only

one sales call.

Generated and presented company business plan to financial institutions to secure additional working

capital. Created time and material savings to increase business volume and revenue. Impact: Achieved

identified goal and secured expanded credit line which allowed company to increase business volume

and reduced cost through increased efficiency.

EDUCATION

Bachelors Degree business management – Athens State University

Mr. Dustin R. Cook

19089 Easter Ferry Rd.

Athens, AL 35614

E-mail: ********@*******.*** Mobile: 256-***-**** Home: 256-***-****

A Marketing or Management position that utilizes skill and experience in capital

OBJECTIVE:

development, resource allocation, market identification, executive presentation, and business

development to improve the profitability and market share of a business services company.

PROFESSIONAL EXPERIENCE

Lasershield Systems, Inc. Las Cruces, NM 2007 –

Present Regional Director

• Designed and launched a nationwide Authorized Dealer Program.

• Recruited and trained over 200 dealers to sell a new technology to consumers through direct

sales programs, telemarketing programs, online programs and traditional sales programs.

JDA & Associates Tiburon, CA 2005 –

2007

Partner

• Designed and launched all aspects of the business from concept to revenue.

• Developed a client base that resulted in recurring revenue while using limited resources.

• Called on clients to generate business, developed relationships with key industry leaders to

initiate referral business, created marketing materials. All while maintaining the day to day

duties of running the business.

Teladoc Medical Services Dallas, TX 2004 –

2005

Sales Consultant

• Identified and then developed new marketing material to introduce the company’s product to

the market place.

• Implemented marketing campaign which included calling on clients, trade shows, public

speaking.

• Conducted market research to determine ideal clients. Created custom executive presentations

and then delivered those presentations to executive decision makers, typically the CEO or CFO.

IBI Global Madison, AL 1999 – 2004

President/COO

• Created and implemented marketing and business development systems. Recruited and

trained the sales force of 75 representatives.

• Increased the bottom line results from existing sales force while targeting new sales staff to

grow the company.

• Traveled extensively into approximately 100 markets in the U.S. presenting to groups of

potential clients. While in these markets, coached and trained the local sales staff to constantly

improve performance.

Lovell Building Athens, AL 1993 – 1999

Partner

• Managed entire home purchase process from initial ground breaking to closing and key

exchange.

• Maintained all day to day operations of the business and transitioned all business activities

from paper to computer. Ordered materials, developed cost analysis for each project, blueprint

takeoffs, managed subcontractors to maintain efficiency.

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