Sales Manager

SUSAN RIVERA

**** ***** ***** *********, ** ***** Phone: 925-***-****

Creative, results-oriented Business Manager with a demonstrated track record of consistently exceeding

sales goals. Extensive experience in “Fortune 500” companies serving national and regional Food, Drug and

Mass Merchandise. Proven ability to:

• Build strong, trusting customer relationships that help ensure favorable placement consideration

and steady growth

• Employ fact base sales approach to support the Buyers needs.

• Develop and execute Promotional plans to ensure that National, Regional and Account specific

programs maximize sales

EXPERIENCE:

2004 – Natural Specialty Sales. Pleasanton, CA 94566

2009 Company Scope: Providing a wide range of Natural & Specialty Foods to Safeway, Save

mart/Lucky and Market Centre Distributor.

(5 yrs)

Business Manager- Save mart/Account Manager & Market Centre Team

Total Account Management – Managing and Maintaining Tier One Customers

• Establishing sales goals and ad budgets for corporate clients.

• Establishing reporting documentation for clients in order to effectively manage their

brands.

• Developed marketing plans for all new item introductions.

• Effectively utilize IRI data, Spins data, NAT DAT data & Nielson data.

• Identifying new and existing potential sales and selling 168% of quota

• Increased sales production to current customer base by 200%

• Working with key corporate clients and executives in a consulting capacity to uncover

solutions for their upcoming and future needs

2002 – Impact Sales, Inc., Manteca, CA 95337

2004 Company Scope: Food and Specialty Product Representative for Retail Marketing

(2 yrs)

Business Manager

Direct Sales & Marketing – Management of Key Retailer Independent Headquarter

Quarter Calls-Long’s Drug Store, Market Centre Distributor & Columbus Dist.

• Developing quarterly trade promotion programs

• Generating and managing account budgets

• Integrating and disseminating of account specific programs with Impact Sales field sales

force

• Responsible for 100% distribution of over 1,000 items and their presentation and

promotion, including new items and ad programs for Key Retailer Independent Headquarter

accounts

2002.1992 Keebler/Kellogg’s-Hayward, CA 94545

(10 yrs)

Territory Manager

Responsibilities included calling on major retail accounts around the Bay Area. I was

responsible for managing,selling and representing Keebler cookies, crackers and salty

snacks.

• Position routinely interfaced with Safeway Division Managers and Store

managers.

• Salesperson of the year in 1994. Increased sales from a low of 60% to 95-100%

***reference letter from previous Division Manager –Tim Matalone 4/21/1999

• Excellent communication and customer focus

• Placed in “Top Ten” for Places for cases contest in 1996

1992 – Safeway Stores, Inc., Fremont, CA 90050

1987 Company Scope: Food, Drug and General / Specialty Merchandise Retailer

(15yr) Special Project Coordinator

Responsibilities included overseeing and developing special promotions through the

Advertising Department including “Apples for Students, Shopper Express, KQED Beer and

Wine Festival”: scheduling, coordination, building client/vendor relationships and working

with Safeway inter-departments. Managing a staff of up to 15 Safeway coordinators,

working with District Managers, Store Managers, and department managers: utilizing

business skills such as management, time management and organizational skills.

Safeway Stores, Inc –Bellevue, Washington

1977-1987 Wine Specialist

Responsibilities included purchasing, selling and merchandising imported and domestic

wines. Assisted and trained Wine stewards in all new Safeway store openings.

Microsoft Word, Excel, PowerPoint, Various Sales

COMPUTER

Database Forecasting and Tracking Software

PROFICIENCIES:

EDUCATION: Bachelors of Art Degree, Business Administration

University of Washington, Seattle, WA 98118

REFERENCES: Save mart/Lucky-Kim Boster, Category Buyer 209-***-****

Safeway – Jim Lewis, Senior VP & BGGM 925-***-****

Main Meal & Dry Grocery

Safeway-Jennifer Jackson, Oral Care Buyer 925-***-****

Lunardi’s Market- Tony Lucia, General Mgr. 510-***-****

Market Centre Patricia Courville, Procurement 925-***-**** x 8456

Contact this candidate