Manager Sales

Paula Gadsby

**** ******* *** *. #*** Seattle, WA 98103

Email: abnrom@r.postjobfree.com Tel. 206-***-****

LinkedIn Profile: http://www.linkedin.com/in/gadsby

PROFESSIONAL PROFILE

Accomplished senior-level account manager and sales executive, with over 10 years of proven experience, and a

standout record of achievement, emphasizing technology, marketing and creative services. Skilled in P&L

management, sales/marketing operations, client relations and business transformation.

ACCOMPLISHMENTS

First To Achieve “CEO Club” status (over $500K) within 6 months in a challenging start-up environment.

Increased Revenue for Seattle market (Growth from 2003 to 2007 at 343%).

Led Pacific Northwest Market Expansion achieving 110% of goal in first year.

Responsible for Re-Brand and Re-Launch of The Third Floor Fish Café, achieving profitability for the first time

in 5 years.

Outstanding Relationship Builder who quickly builds trust among stakeholders to establish sustainable

competitive edge.

“From the start, I witnessed that Paula's professionalism was only matched by her enthusiasm and passion

to help companies like mine (3M), grow and do the right thing. Clearly, she worked "deeper" than wanting

to just sell something ... Paula is a skilled and elegant relationship and "bridge" builder.” Dale Bohnert,

Manager, Brand Identity, Design and Communications, 3M.

“I had the pleasure of working closely with Paula when WaMu signed up with OnRequest for a large scale,

multi-city photo shoot. I was extremely impressed with her poise and competence to manage such a

complicated project in such a short amount of time. She always brought additional ideas to the table and

made it her business to understand our business. I highly recommend Paula's work and would jump at the

chance to work with her in the future.” Allison Walzer, Brand Management, AVP, WaMu

PROFESSIONAL EXPERIENCE

OnRequest Images, Inc. May 2007 - November 2008

OnRequest Images provides custom photography consulting, production services and software, simplifying the

creation and management of visually powerful, brand-aligned photography.

Senior Account Executive, West Coast and Minneapolis/St. Paul

Achieved “CEO Club” status (over $500K) within first 6 months in a challenging start-up environment.

Identified and closed opportunities with top companies looking to build their brand using custom imagery

shot to uniquely capture their brand personality.

Key accounts include: Intel, Starbucks, WaMu, The Robbins Company, Beauty Systems Group and The

Peninsula Hotels.

Responsible for all phases of Account Management: developing marketing strategies for key accounts,

consultative sales, proposal writing, contract negotiation/legal, project management and full-cycle account

management, including participation in photo shoots.

Developed and implemented strategic and tactical sales/marketing plan targeting senior-level decision

makers to build a sizeable base of accounts with prominent industry leaders.

Increased depth of sales and strengthened business relationships with customers by promoting ASP

software solution-enabling managers to distribute images globally.

Aquent March 2003 – April 2007

Aquent is the expert in marketing execution. Aquent Studios provides project-based services for interactive and web

solutions, marketing communications, design and content development.

Senior Account Manager, WA

Recognized for accelerating revenue and profit growth for Seattle market. (Revenue growth from 2003 to

2007 at 343%).

Managed all Marketing and Creative Services accounts including: Starbucks, T-Mobile, Alaska Airlines,

Safeco, Group Health, and Premera Blue Cross.

Presented full range of Aquent Marketing and Creative product lines resulting in consulting services,

project business, ASP software solutions and outsourcing opportunities.

Negotiated contracts and developed metrics to maintain both the customer’s return on investment goals and

Aquent’s profitability on all initiatives.

Managed all aspects of projects including: RFPs, SOWs, creative briefs, contract negotiation, workflow

management, conflict resolution and profit-loss accountability.

Represented Aquent as a category expert for all local Marketing and Creative industry events and trade

shows, including American Marketing Association, AIGA and Icograda. Activities included public

speaking, panel events, and booth representative.

Marcolin USA, Inc. October 2001 – March 2003

A leader in the optical industry, Marcolin USA, Inc. designs and manufactures designer eyewear and sunwear for

the US market.

Senior Territory Manager, WA, OR, ID, AK

Responsible for establishing a strong retail presence of Dolce & Gabbana and D&G optical and sun lines in

underdeveloped and new territory accounts.

Accomplished Pacific Northwest B2B market expansion, generating incremental revenue through strategic

account plans and relationship management.

Achieved 110% of goal in 2002 under aggressive revenue growth plan.

Lantis Eyewear Corporation October 1999 – October 2001

Lantis Eyewear is a leading designer, marketer and distributor of eyewear, and a supplier to many of the world’s

largest retailers.

Territory Manager, WA

Launched and aggressively drove sales of three Tommy Hilfiger retail optical lines to over 200 independent

Ophthalmologists and Optometrists in Washington State.

Consistently exceeded monthly quotas, achieving top 2 of 75 U.S. field sales representatives.

Hospitality 1992-1999: Director of Catering Wild Ginger Restaurant; VP, General Manager, The Third Floor

Fish Café; Private Chef, Culinary Consultant, TasteBud Seattle

EDUCATION

Seattle Central Community College Seattle, WA.

Seattle Culinary Academy

School of Visual Concepts

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