Daniel C. Covey 937-***-****
*** ****** ***** **********, **** 45066 abnrcu@r.postjobfree.com
Professional Profile
Dynamic broadcast sales professional experienced in local, regional and national sales/sales
management. Effective in all aspects of the selling process, especially closing. Skilled in local-direct
and agency business. Exceptional communication and interpersonal skills. Able to pinpoint problems
and initiate creative, out-of-box solutions. Integrates a multitude of skills to achieve success.
Qualifications
Local Direct and National Sales
28 years of local, direct media sales and sales management experience. Spent last 17 years
managing sales efforts of a five-station radio cluster with (‘08) annual revenue exceeding 7
million dollars and a local account base of over 400 advertisers. Hired, trained, and mentored
over 55 sales reps during that period. Also National Sales Manager for last 10 years,
coordinating all sales efforts of national rep firm. Political Expert for 18 consecutive years solely
responsible for all federal, state, and local candidate/issue advertising campaigns. Actively-
engaged, knowledgeable, “street-smart” sales veteran adept in new business development and
long-term client retention. Experienced in niche areas including recruitment advertising and
cause-related marketing. Trained through RAB, TVB, Arbitron/Scarborough, Media Audit,
CSS/Co-Learn, Corbett, and Clear Channel University.
Agency Selling
Accomplished at all levels of transactional business-agency personnel/processes/protocol, avail
procedures, audience analysis, market positioning, quantitative-qualitative research,
presentations, negotiating price & added value, garnering share, account servicing, and building
confidence as a trusted resource
Non Traditional Revenue
18 years experience in creating and selling low cost/high return non traditional revenue
Work History
Main Line Broadcasting-Dayton 2007-2009
DOS & NSM
Radio One-Dayton 2004-2007
DOS & NSM
Radio One-Dayton 2001-2004
GSM & NSM
Blue Chip-Dayton 1999-2001
GSM & NSM
Clear Channel-Dayton 1997-1999
GSM
Great Trails-Dayton 1992-1997
GSM
Great Trails-Dayton 1991-1992
Account Manager
Hearst Broadcasting TV-Dayton 1980-1990
Account Manager
Education
University of Dayton, Dayton, OH Radio/TV Concentration
Bachelor of Arts
Organizations
Leadership Dayton 2003 Graduate currently serving 2nd term on Board of Governors