MICHAEL C. RUSCITTI abnr6a@r.postjobfree.com

**** ******** ***** **, *******, Georgia 30075 678-***-****

Vice President of Sales

Business Development / Sales Management / Market Development / CRM / International / P&L / R&D

Turnarounds / B2B & B2C / Consultative Sales / Growth Strategies / Negotiations / Product Launches

Utilizing my international business and sales expertise, I have developed comprehensive sales and key

account management strategies that dramatically improved sales and profits. Aligning sales initiatives with

company objectives and restructuring sales operations to increase profit/sales margins and expand market share

are two of my greatest strengths.

I have built long-term key relationships with large accounts, including Tyson Foods, Purdue Farms, Schering

Plough, Cardinal Health, Baxter Medical, Kraft Foods, and ConAgra among others. Key skills include:

Maximizing growth and competitive advantage in challenging markets

Turning around under-performing markets and seizing new market opportunities

Analyzing market conditions and developing new strategies and products to remain competitive

Establishing strategic direction and leading corporate sales initiatives

Leading and motivating sales teams to consistently met or exceed sales goals

I am a ‘hands-on’ problem solver with exceptional people skills and strong business acumen that drives an

organization towards success. I have a MS/MBA in Management of Technology from Polytechnic University (NY), a

BS in Business Administration from SUNY (New Paltz), an AS in Business Administration, and an AAS in Electro

Mechanical Technologies. I also hold two US patents and am fluent in Dutch.

Selected Accomplishments

Developed multi-tiered sales strategy. Increasing number of system de-activations and average consumption per

system was decreasing for Sealed Air. Analyzed situation, d eveloped and instituted new multi-phase sales strategy.

Cut de-activations from 12% to 6% and increased consumable products 1% ($1.2M) in 12 months.

Regained market share. While Stork focused on ‘front end’ processing equipment, ‘back end’ equipment business

became out dated and overpriced. To reclaim business, designed low-cost product line with newer technology,

replacing two machines with one, saving floor space and M&R costs. Also used a common machine platform,

serving as basis for other pieces within product line. Regained market share.

Secured new business. Largest family owned kosher meat provider in US wanted to get into formed meat

products and needed Stork Food Systems machinery. Traveled to Europe to show client production facility and

meet family’s business consultant from Israel at trade show in the Netherlands. Closed $2M deal in three days.

Retained large key account. Stork's second largest customer was in financial difficulty and had $1M credit line.

Personal relationships had been in place for a long time and needed to be honored. Met with client personally to

resolved credit issue. Awarded preferred vendor status, resulting in $6M+ in spare parts sales annually and more

than $7-10M in equipment sales over next twelve to eighteen months.

Career History

Stork Food Systems, a $1B manufacturer of poultry processing equipment.

VP, After Market Sales, 2008 to 2009. Promoted to develop After Market Sales Group (inside customer

service, field installations and field service) with potential additional $16-32MM annual revenue stream.

N.A. Director of Sales & Marketing, 2005 to 2008. Directed marketing, layout, sales, engineering and

installation of complete and partial poultry processing lines. Led 42 employees and $60MM budget with P&L.

Managing Director / EVP, OCS Checkweighers, Inc., 2003 to 2005. Rebuilt US operations of this precision 'in-

motion' weighing scales company to establish company as major US player. Held full P&L responsibility.

Director of Technology - Europe, Sealed Air BV, 1997 to 2003. A $1.3B protective packaging manufacturer.

Managed pan-European technical service group and packaging design organization, supporting $76MM in annual

turnover. Led 67 employees and $25MM budget. Decided to relocate back to the US.

Earlier with Sealed Air: Sr. Manager, Applications Development, Manager, Customer Projects, 800 Systems

Product Manager, and Manager of Design Services.

Prior career: Design Engineer, Oxford Instruments, a medical device company, and Applications Engineer,

GratagMacbeth, a QC instrumentation for graphic arts industry.

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