Manager Sales

Richard M. Leutze

**** ****** ***** *****

Rochester Hills, MI 48306

Telephone - 248-***-****

Email – abnqxf@r.postjobfree.com

Profile

A committed, results-oriented professional with extensive background and experience in sales, service and

marketing, budget and financial management, with excellent dealer and customer relations. Well balanced

experience between vehicle and parts sales, service and marketing. Proven top performer acknowledged and

awarded for teamwork and dealership rapport. Highly effective combination of analytical/assimilation skills,

decision making ability, and communication and interpersonal skills. Experience spans market/competitive

analysis, advertising, incentives, excess expense management, profit opportunity initiatives, and statistical analysis.

I am Marketing manager with extensive ad group experience in developing successful national promotions and

incentives.

Skills/Competencies

Marketing/sales/advertising/incentives Qualitative/quantitative research Competitive analysis/strategies

Brand standards development/design Customer/internal/external focus Lead and mentor effective teams

Retail operating design Excellent vendor/supplier relations Negotiation/problem resolution

Multiple mainframe/PC applications Strategic thinker Strong work ethic

Consulting/facilitation/presentations Business Planning Cross divisional, “Matrix” ability

Broad and progressively successful background in the following:

• Advertising and marketing manager General Motors parts and service

• Four (4) years advertising and marketing manager for three (3) automotive brands (Buick-Pontiac-GMC)

• Ten (10+) years in field organization as advertising and marketing manager both sales and service

• Two (2+) years finance – sales and marketing accounts

• Five (5+) years national manager process improvement

• Four (4) years sales/service – successfully coordinated combined service/sales marketing

• Extensive knowledge and skill in multiple mainframe and PC software applications

• Field and central office responsibility for development/delivery of marketing, incentive and promotion activities

• Facilitating and coaching creative problem solving and strategic planning groups

• Designing and conducting programs focusing on creativity, innovation, and problem solving

• Leader - Retail Process Design Implementation (Corporate initiative)

Professional History

General Motors Corporation Detroit, MI

Advertising and Marketing Manager

General Motors Corporation – Parts and Service June 2008 to Present

• Launch 2 national Goodwrench service campaigns – increasing dealer participation by 40%

• Launched new web site – improved functionality with ability to track sales (previous site unable to do this)

• Managed all local service marketing and continued the integration into sales marketing groups

• Identified, developed and managed numerous promotions, trade shiows/events and incentives to maximize service

profits

• Maintained balanced multiple million dollar budgets

Advertising and Marketing Manager

Buick-Pontiac-GMC June 2004 to May 2008

• Launched six (6) completely new products – each recognized as “best ever” in its class and for the corporation

• Successfully managed over 100 Marketing Groups each showing year over year sales increase

• Managed the successful integration of local service and sales marketing resulting in a 65% service sales increase in 1

year

• Identified, developed and managed numerous promotions, events and incentives to maximize sales and service profits

• Managed multiple local, national and international Auto Shows

• Led multiple teams of GM, supplier and media partners to successfully develop and implement multiple promotions.

• Maintained balanced multiple million dollar budgets

Training Manager

General Motors Training GM January 2001 to May 2004

• Launched a systematic approach/process that is utilized to this day in establishing proper solutions that looks to

research and data to guide the project

• Developed training of multiple groups (cross-functional) including Service Operations (Accessories), Fleet and

Commercial, Financial, Sales Process that is utilized to determine knowledge and skill

• Implemented new service/product training and curriculum

• Develop over 100 new and highly effective dealer training interventions/activities all receiving a rating of 4.6 or higher

on a 5.0 scale

• Developed exceptional business cases/proposals that received dealer and corporate approval

• Created and delivered presentations on various topics to al levels of management

Retail Experience Manager – Standards for Excellence (SFE)

General Motors Corporation January 1996 to January 2001

• Collaborated with Brand Teams to develop strategies to support brand initiatives

• Created and developed presentations on various topics

• Developed criteria to hire 250 professional facilitators in support of the divisional customer enthusiasm process

• Successfully developed and launched enhanced dealers employee rewards and recognition process

• Developed and assisted with the delivery of the divisions continuous improvement/culture change process

• Directed all elements of divisions brand critical standards

• Generated and implemented new Launch strategies

Metropolitan Service Manager - Cadillac

Metropolitan Sales Manager - Cadillac

Manhattan and North New Jersey July 1994 to January 1996

• Collaborated with ad groups, dealers division region and zone in developing successful campaigns and promotions

while staying within budget

• Consulted with dealers in areas related to finical analysis, policy expense management, retail standards, customer

satisfaction, continuous improvement initiatives, marketing incentives and promotions

• Successfully enrolled all dealers in all divisional and corporate programs by presenting positive marketing approach

• Fostered a working partnership between GM, Dealers and dealership personnel which resulted in the development and

implementation of actions plans that supported common wholesale and retail objectives

• Exceeded all sales and service marketing objectives

Metropolitan Service Manager - Cadillac

Metropolitan Sales Manager - Cadillac

Upstate New York March 1993 to July 1994

• Exceeded all sales, service and marketing objectives

• Highest customer satisfaction ratings two years

• Developed market share forecasts for district, zone and dealers and templates utilized nationally

• Analyzed market results and developed action plans for improvement

• Customized GM presentations for quarterly dealer meetings

Customer Assistance/Roadside Center Supervisor/Manager Detroit, MI July1994 to January 1991

District Sales/Service Manager Detroit, MI January 1991 to December 1989

Organizational Development Consultant Detroit, MI September 1989 to January 1991

Cadillac Sales Budget and Developmental Assignments September 1976 to December 1989

Education

Master – Wayne State University, Detroit, MI

Bachelor – Brigham young University, Provo, UT

Professional Memberships and Certifications

Board Member – Society of Business Management

Certificate – General Motors Business Management

Member – Brigham young University Mentor program

ASC Certified Master Automotive Technician

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