Sales Marketing
Resume:
Timothy J. Burningham
Fernandina Beach, FL 32034
*******@*********.***
TARGET POSITION & COMPANY
Become the Sales & Marketing Lead in Jacksonville based company that can use my expertise in Business
Development, Marketing and Project Management with responsibility for these key functions:
deployment of new products and services
distribution channel development
sales management
advertising, promotions and marketing communications
QUALIFICATIONS
Business Planning Contract Negotiations/Execution Forecasting/Market Growth
Market Analysis/Research Event Planning Cross-Cultural Relations
Management
Product/Service Positioning Customer Relations
Media/Public Relations
Target Marketing Advertising/Promotions
Training programs
Business Intelligence Account Development
EXPERIENCE
Go Unplugged Inc. Orange Park, FL MetroPCS dealer in Jacksonville 2008 - Present
Owner
Go Unplugged, Alpharetta, GA 1998 - 2007
Authorized Dealer /Owner with Consulting Contracts for:
PCS partners, Metro PCS, Galileo Processing, Glenayre Electronics, Telular Corporation,
Scientific Research Corp, Cable and Wireless Caribbean, Omnimetrix
Nextel Communications, Inc., Norcross, GA 1995 - 1998
Director of Marketing, Nextel/Dial Call Southeast Area
OKI Telecom, Atlanta, GA 1988 - 1994
Director of Marketing
Contel Cellular, Atlanta, GA 1984 - 1988
Market Planning Manager
Prior experience with Xerox Corporation, Rochester and London as Forecasting Manager& Pricing Analyst
EDUCATION and PROFESSIONAL DEVELOPMENT
MBA Degree from New York University
Concentration in Marketing and International Business
Thesis and article on British companies marketing in US
BBA Degree from Georgia State University
Management Major, President International Student Club
Board Member of Atlanta Marketing Forum
Active member of British American Business Group
ACHIEVEMENTS
Entrepreneur/Business Development/Sales
Established independent metroPCS dealership in Jacksonville, FL operating successful store and mall kiosk selling
pre-paid phones, accessories and taking payments. Built the store to become the top store in Jacksonville in Dec 2008.
Sold out in May 2009.
Developed market for GPS tracking to mobile work groups in the Atlanta market as Nextel agent using wireless
data network, Nextel handsets and specialized GPS software. My company, Go Unplugged, closed over 50 accounts in
2004 to become leading Actsoft and FleetHawk dealer in Georgia.
Strategic Marketing/ Project Management
Launched Visa prepaid card to wireless stores in Atlanta co-marketing with Galileo Processing and metroPCS
Familiarized myself with product and needs of sales force and customers to successfully train, sell and support card.
Outcome: Exceeded Galileo’s expectations in how launch in Atlanta was handled; subsequently given responsibility
for California market. My stores and dealers achieved highest sales in first six -month.
Designed effective marketing strategy for Nextel/Dial Call’s launch in Atlanta market. Recognized mistakes made
in other previously launched markets; engaged Chasm Group consultants to facilitate development of launch strategy;
coordinated integration of plan using proven models to build consensus on all ingredients of good market entry
strategy; worked closely with launch team to execute plan. Outcome: Achieved total “buy in” from management and
admiration of other regions of country. Creation of marketing strategy set stage for effective and successful
implementation of sales plan and marketing campaign.
Developed creative marketing programs for Nextel markets in Southeast that became benchmark for entire
organization. Created innovative marketing initiatives such as aggressive rental marketing program and Unlimited
Direct Connect pricing that were tested and launched in Atlanta. Outcome: These programs reduced entry barrier for
businesses that could not afford high cost of equipment prices. Program was hugely successful in accelerating market
penetration to over 10K units in Atlanta in first year.
Launched effective ad campaign for Nextel that significantly increased brand recognition in marketplace. Managed
advertising campaign locally thru small ad agency prior to centralizing of key marketing decisions to Nextel’s
corporate office; launched ad campaign with billboard, newsprint, broadcast and heavy PR campaign to make Nextel’s
presence known in Atlanta market; utilized involvement in 1996 Olympics to buoy up interest. Outcome: Marketing
efforts took Nextel from no brand awareness to over 70% recall in core business segments by year-end 1996.
Built marketing team from scratch at Nextel. Assumed position of Marketing Director initially with no staff;
recruited and trained team of marketing professionals to support l ocal sales organizations. Outcome: Marketing
managers that were hired became well respected by local GMs and sales managers in conducting training, providing
support material, managing events and promotions etc.
Launched Oki 900 portable phone. Marketing effort helped product become industry leader. Developed all phases
of marketing campaign, promotions and advertising; with limited budget we introduced national ad campaign in all
major business publication and on key cable channels. Stretched our budget by negotiating significant trade deal.
Outcome: ad agency that I hired implemented strong branding campaign that after six months significantly increased
our brand awareness and Oki’s reputation for quality products.
Managed Beta test for metroPCS before launching commercial service. Conducted field test with 50 students on
University of Georgia campus and gathered their feedback thru trouble tickets and focus groups. Gained customer
insights and uncovered issues to ensure that network, service and phone equipment was fully operational. Outcome: I
published report of findings and reported all service problems to engineering staff. After management review of
findings, decision was made to launch commercial service in first metroPCS market.
Established pricing for five new cellular markets that enabled company to successfully launch service and reach
sales and financial goals in first year. As Market Planning Manager at Contel, gathered all competitive data, research
and internal perspectives of pricing in order to develop proposal for top management; served as mediator between
departments and to gain consensus for price plans; submitted pricing proposals to state regulatory agencies to gain
approval. Outcome: Launch met sales, financial, revenue goals and market acceptance by customers; met regulatory
requirements; as first to market, set precedence for industry pricing.
Developed unique pricing plan for new Xerox duplicator in European markets. Worked on product development
team; produced pricing assumptions for Business Plans; researched competitive levels, costs, market requirements,
user acceptance, financial goals, and price relative to existing Xerox prices; wrote and presented pricing proposal that
did not take easy path of following US model. Outcome: Proposal approved by senior management after several
iterations, became standard for all Rank Xerox markets and convinced our US counterparts its merits.
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