Marketing Manager

GEORGE ISRAEL

*** *** **** ** (***) ***-

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San Diego, CA 92109 abnqvt@r.postjobfree.com

Experie

nce:

IOMEGA – an EMC Company San Diego, CA

(Consumer and Small Business Division) 2006-March 2009

Marketing - Manager

• Marketing Management – Plan & manage the Etail & Retail promotions calendar to drive incremental exposure and business;

manage an $8MM annual budget (restructured category to 8 consecutive quarters of growth and profitability); create collateral

• Product Marketing – Responsible for Go-to-Market strategy & execution, determine street pricing, MDF, Co-op, price

protection, contribute to launch plans & execution, packaging, product ideas, messaging, improvement requests, & market

research

• Online Marketing – Direct the development of Internet marketing programs, including SEO, SEM, Email, Blogging &

Affiliates

• Channel Marketing – Create & maintain channel programs (e.g., Gov/Ed), product mix, also manage and coordinate

tradeshows

TOPICA San Francisco, CA

(Email Marketing Services Provider for SMBs) 2004 -2005

Marketing - Senior Account Manager

• Account Management - Maximized customer relationships, dealt with technology issues and provided strategic consulting

• Product Management - Co-developed the PRD for the CRM product, developed marketing collateral: data sheets, white

papers, presentations, webinars, seminars, trade shows, direct marketing campaigns, SEM and online advertising to generate leads

• Channel Management - Identified third-party fulfillment partners - negotiated, executed and monitored relationships

• Business Development - Sourced new customers for email marketing and online advertising services including developing

RFPs

AMAZON.COM Seattle, WA

(Amazon Services Division) 2003 - 2004

Business Development - Associate

• Business Development - Sourced and negotiated channel & partnership agreements with third-party merchants in 12 different

product categories, (Electronics, Small Quantity Industrial Scientific Supply, Tools & Hardware, Home & Garden, Apparel,

Automotive, Health & Beauty, Media, Gourmet Food, Jewelry, Musical Instruments, Pet Supplies) including negotiating

partnerships with companies such as: VOOM, MA Labs, Shure, Soyo, PhatNoise, Zalman, Shuttle, Interstate Batteries,

SnapStream, ZT Group, Falcon Northwest, Ego Systems, and Echo Digital (resulting in 20% of all third-party CE revenue)

• Product Management - Category Specialist for Consumer Electronics (over $1b in revenue [2nd largest eCommerce CE

merchant] & former Category Specialist for Small Quantity Industrial Scientific Supply which included developing Seller Tools

(technical, marketing, reporting & optimization), developing PRD, usability testing & analysis, and seller marketing strategies

• Market Research - Performed primary market research and competitive analysis for the product development of Instant Web

Site (IWS) by conducting focus groups, drafting & conducting surveys and attending trade shows including CES

BEEHIVE VENTURES New York, NY

(Business Incubator of Early-stage Internet Start-ups [Majority-owned by Deutsche Bank] - Wound Down) 2000 - 2002

Strategy Consulting - Principal

• Venture Capital - Sourced & evaluated over 300 potential investment opportunities, conducted detailed due diligence

(market, financial, legal, customer, competitive), executed & monitored over 13 transactions of $40m seed-stage fund (80% are

profitable)

• Product Marketing - Crafted marketing plans, sales collateral, corporate communications strategies, brands (brand identity &

positioning) worked with PR agencies, & developed and executed direct-marketing and other promotional campaigns

• Product Management - Acted as interim product manager for a wireless start-up (Touchpak), which included developing

PRD, product roadmap, definition & requirements, customer acquisition plan, vendor relationships, & product enhancements

• Program Management –Specified solutions, gathered beta feedback, provided scenario planning, ranked features and

usability

H.G.G. INVESTMENTS Houston, TX

(Office of Goodman Manufacturing Part-Owners) 1994-1998

Marketing - Associate (1996 - 1998), Marketing - Analyst (1994 - 1996)

• Strategic Planning - Facilitated the development of portfolio companies with strategic marketing advice, including product

development & channel strategy, which led to the IPO of Amegy Bank NASDAQ: ZION & the S-1 filing of Bionumerik

• Marketing Management – Developed all of the Firms marketing materials, represented the firm at trade shows and

conferences

Education:

CORNELL UNIVERSITY Ithaca, NY

MBA, Marketing – (Summer Internship) Product Marketing Manager, Vodafone Airtouch Cellular 1998 - 2000

UNIVERSITY OF COLORADO Boulder, CO

BA, Political Science - Selected by CU President to attend Center for the Study of the Presidency Symposium 1989 – 1993

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