Sales Marketing
Resume:
OLGA OSIPOFF
**** ******* ****, *****, ** ***** 440-***-**** • abnqv5@r.postjobfree.com
RECOMMENDATIONS: http://www.linkedin.com/in/olgaosipoff
SENIOR MANAGER: Channel & Product Marketing
Senior international marketing professional with extensive experience in North American, Eastern European
and Asian channel and product marketing spanning more than 15 years. New business development and
account strategist who excels at developing and delivering culturally appropriate campaigns and strategies to
drive business development and boost competitive positioning. Cross-functional leader with direct customer
experience, a strong entrepreneurial spirit and the demonstrated ability to thrive in a fast-based, global business
environment. Strengths in multitasking, process development, program and project management, multi-industry
marketing specialist (healthcare, insurance, banking, telecom, education, etc.)
Niche Positioning • Business to Business (B2B) • Business to Consumer (B2C)
Strategic Development • International Market Development • Large-Enterprise Marketing
Event Management • Profitability • Problem Solving • Employee Training & Development
Channel Transformation • Marketing Strategy & Planning • Revenue Growth • Product Marketing
PROFESSIONAL EXPERIENCE
WINNCOM TECHNOLOGIES CORP., Solon, Ohio • 2002-Present
Privately owned international distributor of wireless, networking equipment for data, voice, and video,
servicing healthcare, education, government, enterprise, and SMB markets.
Senior Marketing Manager NA/Director of MKTG-EMEA/GSA Administrator
Develop and administer highly effective marketing and fulfillment processes to drive performance and
accountability throughout NA headquarters and international marketing organization. Provide expert
guidance to suppliers and manufacturers in finding new market opportunities, taking risk and ensuring
culturally relevant marketing activities take place. Manage competitive data base and monitor competitive
trends within the industry. Drive marketing communications to ensure strong brand messaging and increase
market share. Create and manage trade and target promotion strategy, oversee product marketing and
project management while building strong channel marketing programs. Roll out market penetration
strategies to increase business throughout North American, Eastern European and Asian markets. I manage
al B2B and GSA marketing activity for the company; I provide just-in-time sales tools and marketing support.
• Helped growing sales from $1.5M in 2006 to $12M in 2008 for Motorola NA and make
Winncom the most productive distributor to date.
• Increased sales 40% in 6 years through skillful collaboration with Sales Directors throughout North
America and the EMEA, and achieved 40% growth in the Kazakhstan market.
• Headed national and overseas market development, particularly in Central Asia and Russia, with
targeted customer development and region-specific approaches for each market.
• Saved $150K from out-of-pocket marketing expenses through careful budgeting and vendor co-op
fund support across all marketing offices.
• Activated substantial bottom-line improvements through careful selection of media and vendor
partnerships to maximize campaign outcomes.
• Promoted from Marketing Manager to Senior Marketing Manager in 2004.
WES MIR CORP., Beachwood, Ohio • 1993-2002
Multicultural media start-up, specializing in niche sales & marketing services, TV, radio, and print media .
Focusing on healthcare, education, insurance, show business, real estate and other professional services.
Director of Sales & Marketing
Led sales, multimedia campaign development, improved marketing processes, public relations (PR), and
event management for local, national, and international clientele spanning multiple industries: sports,
education, automotive, financial, insurance, health care, real estate, and media and advertising, among
others.
Resume
OLGA OSIPOFF • Page 2 • abnqv5@r.postjobfree.com
WES MIR CORP. (continued)
Created targeted advertising and direct mail strategies. Served as sole point of contact for all media and local
government. Managed client communications.
• Drove an average 30% sales volume improvement and 40% annual profit growth.
• Reached 1.3M TV viewers through a collaborative news distribution project with Cleveland’s FOX 8
News, closing critical information gaps to help the station achieve a much-needed competitive
advantage and recouping a $40K investment while increasing ad sales 35%.
• Cultivated relationships with the Marketing Directors of such companies as Fifth Third Bancorp, J.C.
Penney, and Progressive Insurance company.
• Leveraged C-Level relations skills to secure long-term advertising and PR contracts with AmTrust
Bank, ETI Technical College, Jewish Federation, and others comprising close to 50% of company
profits.
• Secured client coverage in major media outlets including The Plain Dealer, Sun Press, and FOX 8 to
name a few.
• Marketed documentaries (about NBA, Milla Jovovich, Mail Order Brides, History of Hollywood, other)
to the audience of 200 million people in Russia and Europe that resulted in record ratings - captured
40% of the viewers.
• Promoted from Sales & Marketing Manager to Director in 1997.
ADDITIONAL POSITIONS (full details available on request)
TIFFIN UNIVERSITY, Tiffin, Ohio
Professor, International ABA Program – Recruited multinational students and oversaw financial aid and
admissions, with a strong focus on Eastern European students. Earned recognition as the best-performing
tutor for working with multi-language student groups with varying educational backgrounds. Awarded full
professorship after only 2 years.
RUSSIAN-AMERICAN CULTURAL CENTER, Kursk, Russia
Program Director, Media Relations Supervisor, Interpreter – Forged relationships with key educational
institutions including the University of Leipzig (Germany) and the University of East London (United Kingdom)
to facilitate student and teacher exchange programs.
FORMAL EDUCATION
Master of Business Administration – Marketing
Tiffin University, Tiffin, Ohio- 2002
Bachelor of Arts – English, German & World Literature
Kursk State Pedagogical University, Kursk, Russia – 1989
ADDITIONAL TRAINING
Industrial Marketing Course (Case Western Reserve University) - 2004
PROFESSIONAL AFFILIATIONS
Member, American Marketing Association
LINGUISTIC FLUENCIES
English & Russian
RECOMMENDATIONS
http://www.linkedin.com/in/olgaosipoff
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