Marketing Development

TED ASBURY

***** ********* ***** ***** • Alpharetta, GA 30004

P. 770-***-****

SUMMARY:

• Senior marketing professional with a broad range of marketing experience, encompassing creative development, digital

marketing, traditional marketing, database /direct-marketing, strategic planning, qualitative & quantitative

research, media planning & buying, sales promotion and visual merchandising, with the ability and skill set to provide

creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous,

improved business performance.

SUMMARY OF PROFESSIONAL ASSETS:

• 15 years of strategic creative development experience - both traditional and nontraditional

• 10+ years of digital marketing experience - web sites, micro sites, online promotions/contests, eMarketing, Multi-media, etc.

• 15 years of strategic marketing and branding experience.

• 10+ years of business development and management experience.

• Extremely entrepreneurial mindset with a focus on growth program development and implementation.

• Innovative social media experience utilizing You Tube, Facebook, MySpace, Twitter and Blog.

• Extensive online promotions and contest experience.

WORK EXPERIENCE:

Ignite Communications (Atlanta, GA)

VP/Creative Group Director - 04’ to 09’

Completely reorganized the creative department, the creative team and the entire creative process. Developed strategic partner-

ships with all clients to support their internal marketing teams with strategic planning, creative development, calendar develop-

ment, product innovation, promotions and execution. Responsible for holistic communication platforms utilizing both traditional

and nontraditional marketing channels to assure that all contact with the customer is relevant and consistent. Connect with

customers and prospects at the right time with the right communication vehicle and the right message. A variety of vehicles were

utilized in this approach including: promotions (traditional & online), TV, print, radio, in-store, micro site contests, eBrochures,

eMarketing, direct mail, social networking and word-of-mouth.

• Major Clients: Arby‘s Restaurant Group, Huddle House, Paradise Tomato Kitchen, Rich’s, Custom Culinary and Blockbuster

AFA Service Corporation (Atlanta, GA)

Senior Director of Creative Marketing - 02’ to 04’

Responsible for overseeing cross-functional efforts to develop and implement all national promotions for the entire Arby’s system.

Responsibilities included: strategic creative development, communication platform, innovative kit development, online system

communications,online print ordering, print production and fulfilment to all locations.

• Reorganized entire creative services department and implemented a completely new creative process

• Helped establish first-ever digital ordering system for promotional kits online

• Developed first-ever online Local Store Marketing (LSM) toolkit for the Arby’s system

• Responsible for traditional and/or digital online promotional overlays for all national programs

• Recipient of the 2003 AFA President’s Award of Excellence (Employee of the Year)

OpenEdge Concepts, Inc. (Atlanta, GA)

President & Owner - 97’ to 02'

Established a marketing communications firm which provided strategic creative development, innovative marketing solutions and

flawless program execution to major retail companies. Worked closely with senior marketing, sales and management executives

to implement appropriate marketing initiatives, maximize client marketing ROI and secure long-term business relationships.

• Major Clients: Coca Cola (C&P), Coca Cola (McDonald’s), Chupa Chups USA, Harry’s Farmers Market

Harry‘s Farmers Market (Roswell, GA)

Marketing & Creative Director - 93’ to 97'

Responsible for all integrated marketing efforts to included: development of new brand image, creative development, strategic

planning,, media, multimedia, radio, print, in-store communications, promotions( traditional and nontraditional), public and

community relations.

EDUCATION:

University of Florida – 1989

Advertising

REFERENCES:

Available upon request

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