Sales Marketing

JOHN P. SCHRAN

*** ** **** ***** **** Norden, SD 57248 C: 605-***-**** H: 605-***-**** ********@*****.***

GENERAL MANAGER/ MARKETING & BUSINESS DEVELOPMENT EXECUTIVE

Strategic leader offering more than 15 years of success driving organizational growth within competitive and

emerging markets. Generates innovative marketing strategies to increase sales, expand visibility, and position

companies for continuous growth. Instrumental in product development efforts, identifying market trends, creating

sales solutions, and forging key client relationships to capitalize on profitable opportunities. Builds and manages

cross-functional teams to achieve goals on time and to specification.

Integral in the development and launch of a groundbreaking video-on-demand (VOD) channel, Harmony

Channel™.

Amplified Spitz, Inc.’s sales 80%, leading the creation of the world’s first immersive domed video theater.

● Contract Management

● Sales Management ● Global Sales Experience

● RFP Development ● Team Leadership ● Bid/Proposal Management

● E-commerce Development ● Project Management ● Direct Marketing

● Operations Management ● Personnel Supervision ● Business Planning

SALES/MARKETING

Sales Management and Market Management Experience in all positions since 1994.

Product Management for Daktronics that led to the development of an international standard billboard product.

Established a sales/marketing department as well as an audio/visual business unit, amplifying revenue 50%.

• Interfaced with technology executives to create effective operational plans, boosting hardware sales 30%.

• Orchestrated an innovative video-on-demand (VOD) advertising model to develop and market a TV channel’s

content and segments, collaborating with a team to successfully develop brand identity. Established a unique

and competitive style for Harmony Channel’s groundbreaking approach to video programming of positive

emotional stimulation.

• Developed 5- and 10-year business models, presenting the results to museum board of directors and clients.

Successfully launched an immersive theater and pre- and post-show visual displays for the ElectricSky Theater

at the Avampato Discovery Center. The museum is currently in the sixth year of the business plan, exceeding

targeted projections and securing capital donations.

BUSINESS DEVELOPMENT

• Co-founder and instrumental in startup operations, developing business plans, marketing strategies, brand

identity, personnel policies, investor pitches, and content guidelines for Harmony Channel™ . Participated in

contract negotiations with Comcast, launching the channel on Comcast’s VOD service in 2006.

• Built a team of engineers, technology suppliers, and content developers to create the world’s first immersive

domed video theater at the Northern Lights Centre in Watson Lake, Yukon Territory, Canada. Managed project

efforts from design, architectural development, and buildout, transitioning Spitz, Inc. from an optical

mechanical systems organization to a digital technology company. These efforts accelerated sales 80% over 2

years.

• Served as the executive producer for the $560K video production initiative of ‘Eye of the Eagle’ in HD 1080i

format with homegrown ImmersaVison lenses, targeting production companies, negotiating contracts, and

completing efforts on time and to specification. Continues…

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JOHN P. SCHRAN

C: 605-***-**** H: 605-***-**** ********@*****.***

• Page 2 •

CAREER OVERVIEW

DAKTRONICS. INC.

International Business Development- Digital BillboardSpecialist 2008-2009

• Developed with team standard product for international digital billboards, specializing in the targeting of

large 3rd party Advertising Companies.

• Developed market reach and positioning for product across the globe, including of regional group training

for sales and marketing specialists.

• Responsible as product authority to sales group in all international regions.

• Led channel support for sales including manufacture, software and service.

• Responsible for sales plan and market plan for product in all regions.

BOSTON PRODUCTIONS, INC.

CEO 2006-2007

Directed daily operations with P&L responsibility, for this company specializing in interactive media program

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development for museums and visitor centers, leading a 14-member team.

Directly responsible for sales & marketing functions went from $1.3 to $4Million in revenue during tenure

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Established and administered expense budgets up to $1M per project.

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Formulated marketing strategies to facilitate organizational growth. Managed client contracts, new business

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proposals, broadcast media, and production system upgrades.

Key Clients included: The Kansas City Federal Reserve, The Smithsonian, The National Geographic Society,

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The MS Hershey Foundation, The Connecticut Science Center

HARMONY CHANNEL

Co-Founder & Executive VP 2004-2006

• Integral in startup operations to position Harmony Channel™ for launch on Comcast’s VOD service,

collaborating with executive management to create plans for all business units, advertising strategies, contract

negotiations with Comcast, brand development and artist/investor agreements.

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• Designed and integrated content development plans, managing program development, video production,

market development advertising, licensing contract, rights management, direct marketing campaigns and

artist content development efforts.

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• Developed sponsor pitches to expand investor base.

SPITZ, INC.

Director of Theater Development/Business Development/Marketing 1993-2004

• As leader of Sales & Marketing of the world leader in manufacturer of space theaters, went from $3 million

to nearly $20 million in sales over 9 years by new market development and product technology shift.

• Reported directly to President & CEO.

• Identified emerging opportunities for this global theater development and implementation service

organization, producing forecasting models to highlight the profitability of immersive theaters and new digital

technology concepts.

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• Established and maintained communication with clients, developing strategic plans to meet custom

specifications based on market and audience needs. Continues...

JOHN P. SCHRAN

C: 605-***-**** H: 605-***-**** ********@*****.***

• Page 3 •

CAREER OVERVIEW (Continued)

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• Secured contracts with major clients, guiding teams through sales and order fulfillment efforts of complex,

multi-level, multi-technology systems.

• Interfaced with clients to develop customized project/business plans and illustrate new technology

advantages, securing several multi-million dollar contracts.

Key Clients Included: Avampato Discovery Museum, Charleston, WV; Tulsa Air Space Museum; IMAX

Corporation; Museo de los Niños, Mexico City;

Previous Experience: SPITZ, INC., Sales/Marketing Representative

CREDENTIALS

MBA in International Trade,

Texas A&M International University

BA in English,

St. Joseph’s University

Certificate in Product Management by:

Pragmatic Marketing

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