Cally Pivano-Tendrick
Red Bank, NJ 07701
*******@****.***
Business Development/Marketing Manager; Aggressive & Detail Oriented
Objective: To utilize my 20 years of business development/call center experience in an
atmosphere where I can dedicate myself to the highest standard of employer satisfaction,
customer satisfaction, integrity and teamwork.
2/2009-6/2009 C&C Lift Truck, Inc., Edison NJ
Business Development/Marketing Manager
I was hired to develop a marketing/call center for C&C Lift Truck. Inc. I created
postcards, flyers and newsletters and updated and maintained the company website . I
assisted the sales staff in developing new business through cold calling and maintaining
contact with our existing customer base.
2/2003-9/2008 Ray Catena Motor Car, Edison NJ
Business Development Manager
For the past 5 plus years, I have been instrumental in setting up and managing the
Business Development/Call Center for Ray Catena’s Lexus and Mercedes-Benz
dealerships.
My responsibilities included but were not limited to:
• Internet Manager
• Lease Retention Manager
• Training and assisting Call Center representatives with telephone scripts and
templates to be used in conjunction with contacting & following up with all
internet leads, lease retention; unsold showroom and phone up follow up.
• Created email templates for internet leads; letters for lease & retail retention, pull
forward and service retention
• Trained new sales personnel in utilizing the Autobase CRM system and assisted
sister stores with technical help and training
• Website administrator; added sales & service specials and pictures of sales staff
• Launched and edited monthly e-newsletter; created mass email templates. All of
which resulted in additional test drive requests and new & used automobile sales
• Reconciled internet bills saving an average of $700-$1000 per month
• Posted and managed vehicles –E-bay
• Managed all aspects of the Business Development Center and assisted customers
on the phone
• Dealership contact for AAA, Costco, Sam’s Club and other discount programs
• Selected as a recipient of the 2008 Mercedes-Benz USA BDC Trip to Germany
awarded to a select group of BDC Managers for outstanding service in internet
sales and lease retention.
• Participant in the Lexus Commitment to Internet Excellence.
• Member of the Autobase Customer Advisory Council for 2 years. Members of the
council would meet at the company headquarters in Indianapolis to give input and
ideas on how to make the software work more efficiently for dealer groups.
1/2000-2/2003 DCH Freehold Nissan
Business Development Center Manager
I started as a BDC representative at Freehold Nissan in January 2000 and was promoted
to manager in June of 2000. My duties were similar to what I did at Ray Catena Motor
Car however; the selling strategies differed in that the BDC actively quoted pricing via
the internet and took deposits over the phone.
• I was the system administrator for Higher Gear, (the dealership’s CRM).
• I also handled all Cars Direct, AAA, Costco, BJ’s buying programs and helped
generate the VIP sales program.
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7/1/96-1/2000 Labvantage Solutions Bridgewater, NJ
Marketing Consultant/Call Center Representative
LVS is a developer of laboratory information management software designed for
laboratories that perform forensic, petrochemical, pharmaceutical and various quality
assurance testing for companies such as ConAgra, Firestone, Pfizer, Novartis well as
criminal forensic laboratories throughout the United States.
• As a marketing consultant I would contact laboratories across the country regarding
their software requirements.
• Maintain contact on a regular basis until they were budgeted and funded. At that
point, I would hand over the account to a salesperson that would perform an onsite
demonstration and sell the software.
• Nominated in May 1998 as an outstanding representative and was sent on an all
expense paid trip to the Labvantage Excellence conference in Cancun. Mexico.
4/89-7/1996 Beall Technologies Secaucus, NJ
Call Center Representative
Beall Technologies manufactured computer hardware for IBM mainframes. Beall was the
sister co of LVS; I transferred from Beall to LV S in July 1996.
• At Beall, I contacted computer operations managers regarding their hardware
requirements.
• Maintained constant follow up until they were budgeted and ready for onsite
demonstration.
I have been trained in the Socrates Teledynamic training course given by Ken Sirakides
as well as telephone sales training from Universal Dealer Consultants (UDC).
In addition to working well with others, I am articulate, dependable and possess a
positive attitude and team spirit.