Marketing Manager

William Colstad

**** ****** **. *******, ** *****

Home: 770-***-**** Cell: 770-***-****

***********@*****.*** http://www.linkedin.com/in/wcolstad

OBJECTIVE

A challenging position in marketing or project management with opportunities for personal growth.

SUMMARY OF ACHIEVEMENTS

• Developed a major process improvement for cardholder upgrade product and managed the

implementation, realizing savings of $2 million annually – about 90%.

• Part of a Vendor/Marketing Task force that analyzed various contracts and data requirements and

discovered ways to save $1.3 million in 2008-2009.

• Managed multiple marketing campaigns performing data hygiene and analysis; those campaigns totaled

$297 million in-store and $273 million out-of-store sales.

• Part of a team for the ideation, development, and launch of a scalable, flexible cardholder upgrade solution

that generated 70k accounts and $88MM in sales volume for 2008.

EXPERIENCE

GE Capital, Alpharetta, GA

Database Marketing Manager, 6/2008 – Present

Manage vendor relationships for Direct Marketing Team, design database update requirements, audit

implementation of changes to the database, and train associates. Function in a project management role to

analyze existing processes and procedures and drive strategic re-alignment through functional marketing teams –

creating faster, more efficient, cost saving processes. Provide consultative support on direct marketing program

design and legal/compliance requirements. Develop tactical marketing plans for direct mail programs - including

timelines, production arrangements, and ad agency communications. Manage an internal compliance database

system, approve training and work with our legal department on the use of consumer preferences for email, direct

mail, and telemarketing and develop the processes for their use.

GE Capital, Alpharetta, GA

Campaign Manager, 5/2006 – 6/2008

Managed data specifications, timelines, audits, and vendor relationships. Served as central point of contact for

clients, vendors, and key functional areas for cardholder upgrade campaigns. Executed direct mail and email

campaigns accurately, on time, and ensured compliance with state and federal regulations. Conducted campaign

reviews for legal, compliance, privacy and security requirements for internal and external agencies.

Trans Union LLC, Chicago, IL

Marketing Services Team Leader, 12/2003 - 4/2006

Interacted with financial institutions to define and create customized proprietary database analysis programs and

managed a team of 7 analysts. Volunteered for a newly created role to manage the assignment of projects for all

small business customers. Worked with marketing managers from over 30 different clients to develop campaigns.

Trans Union LLC, Chicago, IL

Marketing Services Associate, 1/2001 - 12/2003

Developed, coded, and tested processes and programs per customer specifications and internal requirements.

Conducted on-site customer training and presentations on current internal processes.

EDUCATION

DePaul University, Chicago, IL 2003 Southern Illinois University, Carbondale, IL 2000

Master of Business Administration 3.4/4.0 Bachelor's Degree 3.9/4.0

Management of Information Systems Management (summa cum laude)

SKILLS

• •

Change Acceleration Coach - Certified Data Analysis/Segmentation

• •

C-Tran (CRM) Trained Database Management

• Lean Six Sigma: Process Improvement

• Six Sigma Lean training

• Quality - White Belt – Certified

• Marketing campaign management

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