Sales Customer Service
Resume:
ELLSWORTH (Archie) J. HENRIQUEZ
**** ***.,
**** ** ** ***., *********, FL 33156
***- **- abnqlr@r.postjobfree.com
________________________________________________________________________
PROFILE
Versatile and self-motivated professional offering comprehensive background in
Management and Sales & Marketing. Innovative and creative individual coupled with
excellent analytical, decision making and problem solving background. Articulate, highly
driven and confident. Excellent communication and interpersonal skills. Successful leader
inspires staff to work at their highest level. Well organized and focused in all aspects.
Outstanding abilities to budget organize and plan major events and promotions.
Highly proficient in leading teams, and consistently delivering sales, profit, and organizational
improvements. Recognized for ability to achieve results through leadership, teamwork and
exceptional customer service.
• Sales/Marketing • Business Analysis & Planning • Sponsorship Negotiations
• P&L Accountability • Special Events Coordination • Public Relations Management
• Strategic Advertising • Diversified Cultural Knowledge • Product Development
• Human Resources: interviewing, evaluating, developing coaching and scheduling.
PROFESSIONAL EXPERIENCE
KBHOME, Charlotte, North Carolina – (2004 - present) New Home Sales
Top performer for 3 years in a row with over 30 Million dollars in closed home sales.
Spear headed the Charlotte Division Off-site Sales Team consisting of 15 communities.
Developed and procured over all Charlotte Division Internet sales and house call leads.
Provided financial pre qualifications to potential homebuyers before warm hand off to a
mortgage professional. Organized and conducted monthly seminars for realtor offices and
first time homebuyers, hereby increasing overall capture by 23%.
As KBHOME Charlotte’s Hispanic Liaison, developed KBCASA uno, dos, tres
- Hispanic initiative to facilitate existing Hispanic relations and interdepartmental
communication hereby improving future Hispanic outreach and general capture.
BEACH BUM COMPANY INC., Oranjestad, Aruba (1986 –2003)
DIRECTOR
Successfully architected, designed, purchased stock for, and opened four resort wear retail
stores. Responsibilities included developing customer base, managing inventory, developing
and maintaining vendor relations, managing 25 employees, recruiting, hiring, scheduling,
and administering payroll. Extensive experience as a buyer for specialty stores in both high-
end and resort retail operations for men, women and juniors. Attended yearly trade shows in
Las Vegas, New York, Miami, Los Angeles, Atlanta and San Diego.
Generated consistent increase of sales and profit, achieving yearly sales growth of several
million dollars. Managed and coordinated concerts, international fashion shows, corporate,
and fund raising events.
BEACH BUM PRODUCTIONS
Subsidiary of BEACH BUM COMPANY, INC.- (1986 – 2002)
DIRECTOR
Market Segment: Advertising; Public Relations; Special Events; Music Production
Responsibilities: Managed all aspects of administration duties including budgets/forecasting,
cost analysis, staffing, talent search, site location, equipment, scheduling, and sets. Created
innovative, positive and attractive advertisements in radio, newspaper and television that
resulted in product and event awareness. Successfully supervised various other duties such
as product development & launching, general sales, graphics, advertising, marketing,
musical engineering, video editing and production assistance. Directed the servicing of
corporate sponsors, assuring their satisfaction. Initiated planning and development of
special sporting & charity events including: skateboarding, surfing and windsurfing
competitions. Consistently interacted with high-profile celebrities representing a professional
demeanor coupled with the ability to communicate on various levels. Served as an advocate
and effective liaison to various celebrity talents. Managed, produced and launched several
local bands and artists in diverse music styles including Calypso, Reggae, Latin and Rap
under the label Beach Bum Records. Oversaw the daily activities of music production, while
implementing analytical, decision-making and excellent troubleshooting skills.
LAGO OIL & TRANSPORT COMPANY, Oil refinery - Aruba Dutch Caribbean
Subsidiary of EXXON MOBIL - (SUMMER of 1980 – 1984)
Worked for 4 summers at refinery’s Chemistry & Analytical Lab,
Marketing/Public Relations and Environmental departments.
Responsibilities: Conducting chemical analysis and environmental impact studies all around
the refinery zone and the Island of Aruba in general. Created innovative, positive and
attractive advertisements in radio, newspaper and television that resulted in important local
environmental awareness. Consistently interacted with refinery management, Corporate
Executives and members of local Government always representing the company with
professional demeanor and resulting in several positive Ecologically friendly company and
Legal changes and adaptations.
EDUCATION
St. Thomas University, Miami, FL
Bachelor of Arts:
Major: Chemistry Minor: Economics & Finance
LANGUAGES
Fluent in English, Spanish and Dutch.
COMPUTER SKILLS
MS Excel/Word/Power point/ Explorer, Adobe CS (Illustrator, Photoshop), Quark Express,
AFFILIATIONS
Aruba Chamber of Commerce, Electoral Committee: 1995-1998.
Bacardi Men’s Club; Charity Organization 1998-2002
International School of Aruba, Board President: 1997-2002.
MAMBO, Organization of Main Street Merchants,
Co-Founder and Board President: 1992-1994.
TRAINING
Board of Directors Training, Asheville, NC -1996 and Miami, FL - 1997.
Attended and facilitated numerous training seminars on Management, Sales,
Marketing and Customer Service.
EXTRACURRICULAR ACTIVITES
St. Mathews Catholic Church member, Tennis, Movies, Music
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