Sales Customer Service

GERARDO J. RODRIGUEZ

**** ******** ***** **** **** 512-***-**** Phone

Austin, TX 78727 Email: abnqij@r.postjobfree.com

Profile Summary

Sr. Management / Financial Strategy

High Level Leader with 12+ years experience creating value to drive growth and profitability in

challenging and competitive markets. A visionary producer with the ability to identify and execute

effective business solutions that improve profit center performance.

Strategic Planning Acquisitions and Dispositions

Project Management Enterprise Management & Leadership

Budgeting and Financial Planning Business Development & Channel Sales

PROFESIONAL EXPERIENCE

March 2009 – July 2009: Lone Star Circle of Care, Sr. Business Analyst Austin/Georgetown, TX

Implemented strategic business initiatives that aligned future growth implications to the current business

model. Developed metrics and decision making tools that helped management create value for the

company. Proposed critical success factors for the implementation of a Centralized Call Center.

August 2007- December 2008: TRANSWESTERN, Sr. Broker Associate, Investment Services Austin, TX

Provided commercial brokerage services on the ISG (Investment Service Group) platform for local,

international or institutional type investors. Primary functions are pursuing investment opportunities

(Acquisitions or Dispositions), perform necessary underwriting for branch which includes pro forma’s and

modeling and analyze all financial aspects of investment transaction. Find income generating companies

& private equity firms that have a need to release capital tied up in real estate assets to maximize return on

investment.

• Underwritten over $469MM in commercial investment opportunities

• Implemented financial analysis and modeling on largest investment transaction $322 MM in 2008

October 2004 – March 2007: BBVA USA

BBVA Finanzia USA, Business Development Manager The Woodlands, TX

Responsible for the Marketing Division that developed consumer lending products and positioning them

in strategic sub-markets in the US. Lead all development aspects of this start up business unit which was

comprised of several departments: Sales, Business Development, Communications, Product Development,

Customer Service, and Bank branch distributions (81 branches). Daily duties included Commercial

Planning, Financial Analysis, Strategic Planning, Project Management, and creating revenue growth.

Reported directly to CEO and had 9 AVP’s report directly to me.

Generated over $2M in revenue for the company first 6 months

Increased sales from 200 units a month to over 19,000 a month in first 6 months

Set up a 3rd Party Call Center that includes Customer Service, Live Assistance and Retention

BBVA –Laredo National Bank, Branch Manager AVP San Marcos, TX

Started a non-existing bank branch and overlooked the branch development. Accountable for daily

operations, business planning, sales/marketing, branch portfolio, and development of International

Business. My daily duties included managing the Officers, Financial Representatives, Teller Supervisor,

viewing Branch Financial Statements, monitoring Production and Pipeline management. Responsible for

promoting a portfolio of products concentrated in the areas of Retail, Commercial Lending, Mortgage and

International.

Consistently achieved Sales Plan first 5 Quarters

Top Regional Branch Manager (Winners Circle) 1st year

Posted a profit on the 13th month when budgeted until the 36th month

Gerardo J. Rodriguez – Resume 2

October 2003-June 2004: Consulting Project Mgr, Italy

Consulted for TECNIGOLD SpA and CHELAB SpA in Italy to market and develop a communication

instrument to increase number of American GDO (Giant Distribution Organization) customers. Managed

a consulting team of 5 along with 13 company employees. Daily responsibilities were running pivot tables

and analyzing data from various samples to create scenario analysis, probability inferences, and analyze

cost structure.

Initiated a trial contract with largest gold chain retailer worth over $5 million

Introduced a JIT system strategy to reduce production costs by 10% - 20%

Increased Enterprise revenues by 10%

Saved company over €150 thousand a year from repeat test failures

Reduced operation costs by 3% and turnaround time by 15%

October 1999-November 2001: NEIMAN MARCUS, Armani Sales Manager Dallas, TX

Managed Giorgio Armani Men’s Clothing area for the Flagship store. Improved product development for

store, diversified product mix, implemented solid marketing strategies, and guided a sales team of 17.

Daily duties consisted of monitoring sales performance, showroom management, and optimizing customer

retention. I was held accountable for meeting store goals in Men’s clothing.

Increased sales in department 230% first year

Attained revenue quota for 7 qtrs while others regions failed to make plan

Adapted to a corporate CRM program to identify customers and increase sales

October 1994-October 1999: SAKS FIFTH AVENUE, Armani Sales Manager San Antonio, TX

Managed Men’s Giorgio Armani Clothing for a tier A store. Responsible for creating new business and

contributing to increase in revenues from $8 million to $17 million in 5 years. Consistently increased

International business by 25% yearly. Developed new vendors and innovated products for sales

optimization. Daily duties included increasing sales and growing customer relationships internationally

throughout the men’s department.

Top producer in sales for three consecutive years of a 60 million dollar store

Increased sales by 650% in two yrs; highest in company

Achieved highest repeat business of 80% for three consecutive years

Improved department ranking in company from 29th to 5th of sixty two stores in two years

EDUCATION

MBA, Business Management - University of Kansas – Lawrence, KS

BS – Mathematics, Minor Statistics – University of Texas, San Antonio

Professional Training: Consortium International of Management Business Analysis - Asolo, Italy

Project Management Certification; Six Sigma Green Belt Certification;

SAP Enterprise Systems Certification; ARGUS certified; Certified Texas Real Estate Agent

ADDITIONAL SKILLS

Fluent in Spanish and Italian

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