Sales Management
Resume:
Kathleen E. McCue
Columbus, OH 43215
Phone: 614-***-**** ● Email: abnqhl@r.postjobfree.com
PROFESSIONAL SUMMARY
Communications and sales support professional with 11 year track record of results at the corporate level with a Fortune
500 retail organization.
ACHIEVEMENTS
Communications
• Served as the corporate communication liaison between all World Headquarters’ departments and over 600
Store, District and Regional Managers. Articulate communicator with exceptional ability to distribute
company directives on a national level.
• Approved and delivered all daily distribution of corporate communications to 600 national stores through
print, voice mail and point of sale systems.
• Partnered with various World Headquarters departments, including senior management to improve and
streamline communications and operations.
• Designed, developed and distributed all updates and changes to sales campaigns, corporate operating policies
and procedures manuals. Coordinated with Finance, Marketing, Store Planning and other internal corporate
departments to make appropriate updates and to ensure consistency across the brand.
• Managed and distributed the national store operating calendar and determine the appropriate timing of major
store initiatives such as re-tickets, markdowns, product recalls, etc.
• Represented operations group on a cross functional team that developed and implemented new Store
Messaging System. Integral participant that tested the new system to ensure usability for distributing
corporate-wide directives.
• Received several promotions and internal awards for communication effectiveness that resulted in over 100%
of goal achievement.
Event Management and Training
• Planned, coordinated and executed national level sales and motivational reward meetings from initial concept
to near flawless execution for 500 Store, District and Regional Managers.
• Executed logistics including travel, meeting space, hotel, budget and food and beverage for all national sales
meetings and incentive events.
• Designed, wrote and produced meeting content and presentations, worked with cross functional partners,
including senior management and external partners to create a clear message consistent with the company’s
goals and objectives. Meetings led to consistent monthly sales growth for a 17 month period.
• Established effective ways of communicating pre and post meeting content to create hype and excitement and
to ensure a consistent message was received company wide.
• Actively coordinated and generated ideas with a team of internal and external partners to create programs and
events consistent with brand image while keeping up with industry trends.
• Organized philanthropic events to collect $100,000 in charitable donations that supported local charities.
• Recognized for executing the best meetings in retail and the local community by attendees and vendors.
Customer Support
• Established and maintained strong working relationships with 600 Store Managers, field personnel,
employees, and vendors across the continental United States.
• Designed, developed and maintained the Daily Holiday Operations Planners. This included hiring, selling
and operational best practices that lead to the one of the top three most successful holiday sales seasons on
record.
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• Supported and project-managed new store initiatives that achieved top line sales growth in new product
categories corporate wide.
• Coordinated all aspects of internal communication for new store openings to ensure compliance with concept
roll-out.
• Recipient of two distinctive corporate awards for role on the Holiday 2002 project.
Recognition and Incentive Programs
• Led the development, implementation and execution of strategic recognition and incentive programs for over
30,000 retail field associates across the country. Created programs that focus directly on improving top line
sales growth.
• Designed and developed national sales incentive and recognition programs for field personnel directly related
to specific product launches and corporate strategic initiatives.
• Creatively communicated all incentive programs across 600 stores nationwide using traditional print, voice
mail, and technology programs.
• Created the Denim Launch Contest in 2008 that had an increase in employee approval rating, overall top box
score went from 7% to 35%.
Leadership and Development
• Hired, trained, and managed a team of 4 internal customer support associates who were responsible for
supporting the 600 store national store chain on all store operational issues.
• Coached team to provide accurate resolution to field problems.
• Associates continue to have a track record of promotions and retention.
PROFESSIONAL EXPERIENCE
EXPRESS (Formerly a Division of Limited Brands), Columbus, OH 1995 – 2009
Limited Brands operates 4,000+ specialty stores nationally across the continental United States, has annual sales of
approximately $9.4 billion, employs 100,000+ associates, and has approximately 200,000 shareholders
Events and Communications Professional 2005 – 2009
Field Communications Supervisor 2003 - 2005
Communications Coordinator 2002 – 2003
Procedures Coordinator 1999 – 2002
Store Communications Analyst 1997 – 1999
EDUCATION
– STATE UNIVERSITY OF NEW YORK
BUFFALO STATE COLLEGE
Bachelor of Science in Fashion Buying and Merchandising, 1997
FASHION INSTITUTE OF TECHNOLOGY, New York, NY
Associate of Applied Science in Fashion Buying and Merchandising, 1997
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COMPUTER SKILLS
Proficient in Microsoft Office (Word, Excel, Power Point and Outlook), Internet navigation, research, electronic
communication and social media.
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