Wendy K. Schwartz

*** ******* **** ******

Brownsburg, IN 46112

Home phone: 317-***-****

Mobile: 317-***-****

abnqg9@r.postjobfree.com

Professional Strengths:

Brand management Product research

Competitive analysis Profit accountability

Consumer research Promotion Management

Direct and Internet marketing Strategic planning

Marketing collateral Vendor relationship management

Professional Experience:

Catalyst PDG,Inc. Director of Marketing

Indianapolis, Indiana Appointed as Director of Marketing to re-brand the Company, create a comprehensive

Aug 2005 to Jan 2009 marketing plan and develop a client marketing research program.

Managed day to day implementation of marketing campaigns

Responsible for all aspects of external advertising and web sites

Directed marketing agency in development of new company image, branding,

advertising and websites

Implemented new branding program through traditional and Internet marketing

outlets

Responsible for brand development, roll out and consistency

Participated in strategic and marketing planning

Managed strategic direction for online marketing programs including pay per

click, brand specific landing pages, optimization and website development

Responsible for on-budget execution of all marketing programs

Identified new marketing opportunities

Developed and executed marketing strategies for multiple business channels

Established advertising and public relations budget

Directed development of all communication strategies

Selected and managed vendors and negotiated contracts

Managed lead and client database

Analyzed and modified advertising initiatives based on lead tracking system

Drove short term and long term web creative and strategies

Responsible for marketing plan analysis and ROI communication

Built client relationships to create Voice of the Customer Programs

ETS, Inc. Director of Marketing (2003 - 2005)

Indianapolis, Indiana Responsible for all advertising, marketing and product development of tanning

Nov 1997 to Aug 2005 equipment line. Expanded responsibilities in addition to brand management, marketing

and product development.

Managed day to day implementation of marketing campaigns

Responsible for all aspects of external advertising and web sites

Directed development of all communication strategies

Developed and executed multi-million dollar advertising budget

Selected and managed vendors and negotiated contracts

Worked with advertising/pr agencies to plan and execute comprehensive

advertising program

Responsible for brand management of entire product line

Analyzed and modified advertising initiatives based on lead tracking system

Drove short term and long term web creative and strategies

Responsible for marketing plan analysis and ROI communication

Participated in global strategic planning

Directed design team in development and implementation of new products

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Equipment Brand Manager (2000 - 2003)

Responsible for marketing and product development of tanning equipment line.

Expanded responsibilities to include brand management and marketing in addition to product development.

Developed and executed marketing strategies for three channels of distribution:

end consumer, retail and wholesale

Negotiated buying contracts with outside vendors

Coordinated direct and Internet based marketing programs

Facilitated creation and implementation of all collateral material

Established Internet marketing team to create market specific websites

Managed development and maintenance of five websites

Created and implement sales training programs and manuals

Created, managed and support advertising rebate programs

Implemented distributor programs and contracts

Accountable for equipment gross profit margins

Created commissions for new and updated equipment

Prepared and communicated competitive analysis

Introduced and implemented consumer research studies and test market

programs

Facilitated consumer and business to business qualitative and quantitative

research

Product Development Manager (1997 - 2000)

Responsible for leading product development of tanning equipment. Liaison between

engineering, sales and marketing to develop most cost effective, feature intense, price sensitive products.

Focused on cost, quality and innovation.

Participated in direct marketing strategy development and implementation

Successfully developed and launched 20 new independent pieces of equipment

in less than six years

Played key role in reducing product development time line from 30 months to

18 months

Implemented more than 30 quality and cosmetic changes to equipment line in

less than 18 months

Led team in new product development strategy, creation and introduction

Orchestrated new product launches

Managed product life cycle of more than 30 skus

Worked with Customer Relations to monitor quality/customer complaints

Spearheaded cost reduction efforts

Assured compliance with FDA and ETL guidelines for non-technical issues

Roadmaster Corp. Marketing Manager

Olney, Illinois Promoted from Assistant Marketing Manager in 1994, primary responsibilities included

Nov. 1993 to Nov 1997 product development and marketing of youth bicycle line.

Directed agencies in brand and advertising development and implementation

Coordinated the design and production of catalogs and point of purchase

material

Directed and led a concurrent engineering/product development team

Marketed 1.2 million units through all mass merchant distribution channels

Worked closely with key accounts such as Wal-Mart, Toys R Us and K mart

during product line reviews and placement

Executed new products to specifications of licensing agents such as Disney and

Harley Davidson

Coordinated consumer research studies and analyzed data to determine new

product features and pricing strategies

Presented new products and strategies at client and sales meetings

Responsible for gross profit of youth bicycle division

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EDUCATION:

Southern Illinois Bachelor of Arts in Speech Communication

University Public Relations specialization

Carbondale, Illinois

December 1990

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