Marketing Customer Service

JENNIFER ELLIOTT

*******.******@*****.*** - 614-***-**** - 6667 McVey Blvd., Columbus, OH 43235

SUMMARY:

Innovative, intellectually-curious, influential marketer with 4+ years of experience in Internet marketing and strategy.

Strong track record of success launching and sustaining digital marketing campaigns. Keen ability to dissect both

technical and creative problems, then lead peers and senior leaders to a win-win solution. Areas of expertise include:

• Internet Marketing • Strategy Development • Consumer and Market Insights

• Social Media • Reporting and Analysis • Analytics

WORK EXPERIENCE:

Senior Analyst, Internet Marketing at Victoria’s Secret; March 2008 – Present

• Drive development of digital marketing strategies for multi-billion dollar ecommerce business.

• Responsible for major online marketing initiatives including Affiliate Marketing ($2.5MM annual budget),

Display/Banner Advertising ($4MM annual budget) and Comparison Shopping Program ($1MM annual

budget).

Lead strategic digital marketing planning, goal alignment and seasonal marketing plan build-out for key

product launches.

Scope projects, develop budget, prioritize deliverables and ensure all campaign expectations are met.

Drive executive alignment on digital marketing opportunities.

Support overarching business objectives and manage to profit margin, ROI and operating income goals.

• Responsible for maintaining Victoria’s Secret’s mobile web site (http://mobile.victoriassecret.com).

• Assist a cross-functional team to launch and maintain the Official Victoria’s Secret Facebook page

(http://www.facebook.com/victoriassecret).

Assist in maintaining the Facebook page to continually provide new, interesting, and relevant content to

engage the user.

Lead promotional marketing efforts on Facebook page to engage new customers.

• Responsible for coordination of all creative and copy assets for the Affiliate, Banner and Comparison

Shopping Programs and for the Facebook and the Mobile sites.

• Worked on team to develop a viral marketing program utilizing a third-party sharing technology that allowed

users to influence their friends and drive significant traffic to the site.

• Drive execution of projects from planning through implementation across multiple teams to ensure proper

resources are allocated and realistic timelines. Mediate between business owners to ensure project

completion.

• Develop action items and strategic insights from campaign reporting and analytics.

Ecommerce Asst. Marketing Manager, at Highlights for Children, 2005 – 2008

• Developed and executed strategies to promote the Highlights for Children brand and product launches

through internet marketing programs.

• Managed digital marketing programs including affiliate marketing, banner advertising, portal placements,

and search engine marketing. Managed budgets of $2MM+.

• Designed and implemented project plans for offer testing, web site creative and marketing programs.

Continuous collaboration with IT, creative and testing partners to effectively ensure successful project

completion.

• Responsible for creating timeline, project specifications and communicating with all working partners and

business owners.

• Continuously evaluate marketing programs to optimize ROI, brand awareness and customer retention

metrics.

Marketing Consultant at Clear Channel Communications, 2003 – 2005

• Developed marketing plans and strategies for clients, including commercial sales, creative copywriting and

co-op/third party campaigns.

• Successful in developing customer relationships with strong focus on customer service.

• Responsible for commercial traffic and billing and collection on all accounts.

Account Manager at Regional Reps Corp, 2003

• Planned and executed media buys for advertising agencies nationwide.

• Negotiated rates, sales, promotions and value-added opportunities for stations and advertising agencies.

• Researched, evaluated and recommended customized networks of stations for clients’ specific needs.

EDUCATION:

BS Communications Management, Ohio University, 2002

VOLUNTEER EXPERIENCE:

Young Professionals Advisory Committee, Kids N Kamp, 2004-2008

• Work with the Kids N Kamp Board to educate individuals, businesses and the community about the

organization.

• Strategically plan, negotiate, execute, and support fundraising activities throughout the year to drive

awareness and promote the organization.

Contact this candidate