Amy Reese Blackmore **** Twin Pine Dr., New Albany, OH 43054

c • 614-***-**** p • 614-***-**** e • abnqf6@r.postjobfree.com

Twitter: AmyBlackmore Linkedin.com: Amy Reese Blackmore

MARKETING MANAGER

Enthusiastic marketing professional with outstanding success in implementation of new programs from idea to execution

stage. Skilled in reducing marketing costs, graphic design, managing several budgets, and developing advertising cam-

paigns. Coordinated hundreds of events from store to statewide level; adept in creating trade opportunities with media

and additional vendors for value adds.

Additional capabilities:

• Media Planning/Buying • Trade Show/Event Management • Brand Development/Management

• Vendor Management • Results Focused Promotions • Sales Collateral

• Creative Problem Solving • Broadcast Coordination • Internal Communications

• Email Marketing • Data Management • Resourceful

TECHNICAL SKILLS

Microsoft: Word, Excel, Access, Outlook, PowerPoint, FrontPage, Publisher; Adobe: Photoshop, PageMaker, InDesign

PROFESSIONAL EXPERIENCE

Blackmore Marketing 2007 – present

Independent Marketing Consultant

• Coordinate media planning and media buying

• Maintain and submit co-op paperwork and standards for manufacturers

• Lead promotional projects: coordinate all aspects of implementation

• Negotiate with vendors; reconcile billing

• Direct public relation efforts and overall project management

• Current Clients include: Nelson Auto Group, Nelson Hyundai, Lamborghini Ohio, Liberty Tax Franchise

Huntington National Bank/Sky Bank (Sky Bank acquired by Huntington) 2004 – 2007

Huntington Environmental Design & Merchandise Specialist – Senior

• Coordinate conversion/name change of nearly 300 Sky Bank branches to Huntington brand standards

• Created plan within days of starting position; accomplished the project $400,000 under original budget.

• Direct future of the client experience in the 700 Huntington branches

• Collaborate with 13 regions for grand openings, consolidations and special promotions.

• Manage various vendor relationships; negotiate deadlines, pricing

• Maintain brand and compliance standards

Sky Bank

AVP/Regional Marketing Manager : 45 financial centers, 3 departments

• Liaison between corporate marketing department and 400-person region; balanced the goals of corporate while

focusing on the needs of the region.

• Streamlined donations process for entire region; educated managers on evaluating programs and how to maximize

their donation and sponsorship dollars.

• Facilitated media schedule for all markets in region; defined region into market segments: Progress, Protect and Pre

serve to develop specific programs for each market.

• Coordinated 12 grand openings in 27 months; realized a 50% cost savings for budget by finding efficiencies and

creating new ideas in-house. Plan was subsequently implemented throughout the entire bank based on the success of

the program.

• Strategic partner with District Sales Managers, District Presidents and Regional President.

• Reviewed and analyzed market research to provide Regional Management Team with insights and overall strategies for

cross-sell opportunities.

• Created traffic-driving promotions beyond the templates provided by corporate marketing.

• Executed special sales event with a $30,000 media budget; resulting in a $60 million deposit one-day promotion.

• Gained over $1,000,000 in media value with actual costs of $150,000 in the Central Ohio market: strategically

chose high-impact events and sponsorships that would gain the most exposure while still maintaining the budget.

RESUME (CONTINUED)

Nelson Auto Group 2000 – 2004

Marketing Manager: 2 stores, 3 divisions, 5 departments

• Directed and implemented all marketing strategies with a $700,000 annual budget

• Maintained sales numbers with a 40% decrease in budget.

• Coordinated copy and production of television and radio campaigns.

• Brought all design work in-house with annual savings of $20,000.

• Accountable for dealership public relations and community involvement projects.

• In-house Webmaster; Increased traffic to site by 56%.

• Scheduled in-store and off-site events; directed all aspects of executing the promotion.

Columbus Chill Minor League Hockey Franchise 1995 – 1999

Director of Marketing (1998 – 1999)

• Created and implemented promotional schedule with a 35% reduction in operating budget.

• Coordinated print, radio and television advertising buys as well as designed several print ads.

• Responsible for servicing all corporate sponsorships; executing game & in-store promotions, writing radio spots,

designing program ads.

• Directed game night operations staff: 8 Chill staff, 3 interns, 20 security staff, & 3 ice maintenance workers.

Director of Promotions (1997 – 1998)

• Responsible for game entertainment, on-ice contests and game announcements.

• Coordinated radio promotions with advertising agency and Chill marketing department.

• Negotiated with talent agents to schedule celebrity guests and musical groups.

• Maintained media sales account executive position during this season.

Media Sales Account Executive (1995 – 1997)

• Increased corporate sponsorships over 25% in first season.

• Maintained and serviced over forty local and regional accounts for the Chill and Chiller Ice Facilities.

• Updated proposals for more professional presentation.

• Created marketing intern handbook.

EDUCATION

Ohio Northern University

• Bachelor of Science in Business Administration, with Distinction

• Majors: Marketing & Management

University of Findlay

• Masters of Business Administration classes

• Concentration: Sport/Event Management

PROFESSIONAL RECOGNITION

• Selected, 2006 Sky All-Star Service Award, 1 of 100 employees company-wide

• Recipient, Blue Skies Award, January 2005, August 2005, August 2006 Sky Bank

• Selected, Nelson Auto Group Employee of the Quarter, 1st Quarter, 2002 and 2nd Quarter, 2001

• Recipient, Union County Chamber of Commerce Best Promotion of Business Award, 2001 & 2002

COMMUNITY ACTIVITIES

• Arthritis Foundation Fundraiser Committee: 2005, 2006

• Salvation Army Signature Event Committee 2007

• Wendy’s Chili Open Committee: 2006, 2007

• Firefighters 4 Kids Toy Drive Company Coordinator: 2005, 2006

• Salvation Army Coats for Columbus Company Director: 2006

• Big Brothers Big Sisters of Union County: Mentor to 16 year old since 2001

• United Way Day of Caring Volunteer: 2002

• United Way Campaign Coordinator: 2004, 2005, 2006

• Game Presentation Volunteer at Ohio State University Men’s Hockey: 2001 – 2002

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