Customer Service Marketing

**** *********** ******, **** * • COLUMBUS, OHIO *3214 •

PHONE: 614-***-**** • EMAIL: *******.*****@*****.*** • WEB: EXPLAURATION.COM

LAURA WATKINS

SUMMARY OF QUALIFICATIONS

•Intelligent, motivated, and eager to succeed in a role that requires advanced online or interactive

marketing and copywriting capabilities and experience

•Knowledge of successful email marketing strategies, expertise in advertising/promotional

copywriting and web content creation

•Strong analytical skills with the ability to test and adapt to achieve maximum ROI

•Responsible and highly organized; adapts quickly to new situations and technologies

•Experience managing successful client and vendor relationships on a daily basis, while creating

proposals and documenting billing and account specifics

•Extremely adept at developing high-quality solutions with limited resources/time

•Excellent internal/external customer service and communication skills

WEB + TECHNICAL SKILLS

Omniture, ExactTarget, Campaigner, WordPress, Commission Junction, Vovici, PRWeb, Google Analytics,

Microsoft Office, basic HTML, basic Photoshop and extensive Internet research capabilities

PROFESSIONAL EXPERIENCE

2008-2009 eMarketing Manager Columbus, Ohio

ECNext, Inc.

•Responsible for protecting and growing revenue by managing internal relationships and relationships

with clients regarding eMarketing efforts and activities including: email marketing, social media

(Facebook, Twitter, etc.), article marketing, "buzz" marketing, SEO press releases, podcasts, internal site

marketing (landing pages, banner ads, etc.), and tracking and reporting relevant to these items

•Leads and oversees the strategic direction and development of new and existing eMarketing programs

and recommends and manages outside vendors while working to ensure brand consistency, usability, and

effectiveness with compelling and consistent messaging

•Identifies and defines best practices and ensures that they are applied to all eMarketing-related activities

company-wide while providing guidance to ECNext team members seeking eMarketing solutions

2007-2008 Communications Manager Columbus, Ohio

The Ohio Public Library Information Network (OPLIN), State Library of Ohio

•Manages public relations for OPLIN, writes press releases and other public statements, moderates

various electronic mailing lists, serves as marketing liaison

•Manages the production, development, and operation of all OPLIN websites, determines organization

and placement of web content, monitors, analyzes, and reports on website usage data

•Promotes OPLIN's services to state government, public libraries and Ohio communities, works with

outside contacts and vendors, manages contributing editor

2006-2007 Editorial Marketing Coordinator Columbus, Ohio

ECNext, Inc.

•Responsible for producing high quality website content, press releases, newsletters, articles, email copy,

and other projects, frequently producing business news articles for online syndication, working with

clients on the creation of marketing materials, working with vendors to execute programs and tracking

metrics associated with marketing program performance

•Serves as editor-in-chief for Manta.com, a top 10 business information website, working directly with

developers, graphic designers, and project managers on a daily basis to produce high quality website

content with extremely fast turnover

•Manages email marketing for Manta.com, responsible for coordinating graphic design, editorial content,

ad placement, and gathering and analyzing associated metrics

2006 PR Coordinator Columbus, Ohio

Unison Health Plan of Ohio

•Auditing health care provider credentials and contracts, updating and maintaining Access databases and

Excel spreadsheets, corresponding with health care providers and provider staff, putting together

contracts and mailings, tracking high-level health plan data and other metrics while maintaining a high

level of confidentiality

2004 – 2006 Technology LTA Columbus, Ohio

Columbus Metropolitan Library

•Information/reference services, computer-related problem solving and troubleshooting, teaching

Internet/computer training classes, recording/submitting weekly and monthly statistics, circulation

services, work on several creative projects, merchandising library collection, supervisor for the Summer

Lunch Program, Supervisor for the VolunTeens: delegating tasks, creating work schedule

EDUCATION

2002-2005 Ohio Dominican University Columbus, Ohio

Communication Studies/Professional Writing

MEMBERSHIPS + PUBLICATIONS

•Online media blogger: www.explauration.com

•TechColumbus Member, 2008

•Published in Gesture, a literary arts magazine

•Prolific article exposure on Internet topics relating to technology and business information

PORTFOLIO + REFERENCES

Available upon request

Contact this candidate