Sales Manager

Laura M. Rush

**** ***** **** ***** ***** City, Ohio 43123

Cell Phone 614-***-**** E-mail: **********@*****.***

SUMMARY

With experience in print media and new media combined with my background in marketing, sales, advertising, publishing,

technology solutions, product management, project management, and background in e-commerce delivery solutions, I am

positioned to contribute profitability in e-marketing, e-commerce, business development, strategic and successful lifecycle

product delivery to contribute success for market growth for a growing company.

EMPLOYMENT HISTORY

E-Commerce Marketing Manager

Macmillan/McGraw-Hill-Glencoe, Columbus, Ohio 11/2007 to present

• Create and develop promotions and marketing plans working with several marketing departments for e-mail

campaigns, electronic direct marketing e-catalog promotions, and e-learning products and perform market analysis.

• Develop integrated marketing and sales packages for national sales representatives for education marketing programs.

Develop CD packages for sales team and technology books for new programs.

• Manage web design, content and functionality and maintenance and updates for Marketing and Sales Intranet. Oversee

all new enhancements including pagination, FAQs, Google search feature, additional navigation and organization

features, and consistency for usability.

• Create, manage and develop multi-media products for K-12 products: CD, DVD, videos, webinars, technology tours,

and pod casts, and provide training to product managers, marketing directors and sales vice presidents and teams up to

500.

• Launch new programs and videos for brand awareness on social marketing sites including www.youtube.com,

www.teachertube.com, www.twitter.com and www.facebook.com .

• Oversee all e-commerce operations for two e-commerce online catalogs, and manage all new features, design and

functionality and sales. Launched new recommendations, email confirmations with recommendations and “Best Seller”

features and added state-specific e-catalogs to increase sales. Responsible for SEO and paid search.

• Responsible for all marketing coordination, website content management, email list including opt-in, and opt-out,

privacy statement, forward to a friend, contests for new subscriptions and project management for monthly K-12 e-

newsletter. Grew base from 200 to 1,000 in under two months.

• Responsible for $1.5 million department technology marketing budget.

• Tools used: Google Analytics, Urchin, Google Adwords, Yahoo Search Marketing, MDR E-mail Campaign

Management System, Lyris List Manager, Mercury Test Director, Sharepoint, WebEx.

Sales and Marketing Manager

Turley Publications, Columbus, Ohio 1/2006 to 11/2007

• Created and developed promotions for advertising, circulation and direct marketing and perform market analysis.

• Responsible for all advertising sales for two monthly magazines and online advertising sales for website.

• Redesigned and wrote all copy for annual media kit.

• Increased online ad sales by 20 percent.

• Tools used: Google Adwords, Yahoo Search Marketing, internal web editing system for ad campaign management.

Advertising Sales Manager 12/2002 to 12/2005

American Psychological Association, Washington, D.C.

• Launched new quarterly student magazine, gradPSYCH, with a circulation of 55,000 and developed online advertising

sales. Developed all new advertising business and circulation marketing plans on limited resources and budget

including a classified advertising section. Developed new bulk subscription model that increased subscriptions by 20%.

• Managed and sold all online advertising sales and oversaw web development in advertising department.

• Increased online advertising sales in department by 60 percent.

• Developed, managed and implemented interactive ad campaigns for performance-based paid search campaigns.

• Developed and implemented e-mail and print marketing programs to increase new business.

• Responsible for $5 million dollars in sales.

• Tools used: Google Analytics, Urchin, Google Adwords, Yahoo Search Marketing, Reachmail E-mail Campaign

Management System, Atlas DMT Ad server, DART Doubleclick Ad server, RealMedia Ad server, Advertising.com Ad

network system, MSN Ad management, Webtrends.

Director of Business Development 8/1999 to 12/2002

Amazing Media, Inc., Fairfax, Va.

• Initiated and managed strategic partnerships and communicated relationship back to team members effectively and

efficiently for proprietary web-based ad serving and online advertising web-based system, AdVariant.

• Developed and structured agreements and contracts and served as point of contact with outside counsel for contracts.

• Ensured compliance and scalability with software development team on ad serving, e-commerce, and targeting and

other related technology issues.

• Developed business development plan and metrics including pricing and business model.

• Managed marketing department in the creation and management of marketing collateral to support sales, public

relations, and business development efforts as a part of the strategic marketing plan.

• Developed first sales training manual for inside sales organization.

• Hired in early startup stage and was first sales and business development team member. Built and managed the

department including growing a partner relations support group. Responsible for $12 million in sales.

• Tools used: DART Doubleclick Ad server, RealMedia Ad server, Advertising.com Ad network system, Yahoo Search

Marketing, Webtrends.

Advertising Sales Manager, National Accounts and New Media 2/1997 to 8/1999

CommTek Communications, Inc., Vienna, Va.

Satellite DIRECT, Satellite ORBIT, Starchoice debut Entertainment Guide and TV Online

• Sold and serviced national advertiser accounts for four monthly, four-color consumer entertainment magazines with a

combined circulation of 850,000. Delivered sales presentations to ad agencies and clients.

• Brought in $700,000 in new business in less than a year and increased pages by 40 percent.

• Created concept and new product for online component of website to complement print products to increase sales and

value including rates, sales strategy and editorial content and technology management. Developed and negotiated

proposals for marketing partnerships and value added programs in cooperation with circulation and retail and

newsstand sales.

• Spearheaded ideas for non-traditional media, including ride-alongs, increasing revenue by $100,000.

• Responsible for $2.5 million dollars in sales and exceeded sales quotas and ad pages each month.

• Tools used: Webtrends and internal HTML editor.

Advertising and Sales Manager (1992-1995) 7/1990 to 2/1997

Communications Specialist (1990-1992)

Women in Communications, Inc., Arlington, Va.

• Managed advertising department holding responsibility for ad sales for all association publications.

• Relaunched annual Directory product, which was not profitable, into an association profit of $50,000 annually.

• Increased magazine ad pages by more than 20 percent for two consecutive years.

• Created association’s first advertising media kit, which won an industry award.

• Initiated partnerships with media organizations and corporations to sponsor conferences and national events for

members and industry professionals.

• Developed a campaign with Capital Cities/ABC, Inc. and Hearst Magazines to increase awareness of sexual harassment

that increased revenue by $200,000.

• Developed, created and managed two national communication award programs, which increased revenue by more than

40 percent for two consecutive years.

EDUCATION

B. S. Medical Communications, Allied Health Sciences, Ohio State University, Columbus, Ohio. 1986

SKILLS

Publishing, product management, Internet business model development, meeting planning and coordination, consulting, project

management, solution and strategic sales, marketing, strategic planning, market development, competitive analysis, business

development, partner alliance development and management, consumer and business marketing, public relations, media relations,

public speaking, association management, trade show management, communications, contract negotiation and management,

account management, print and interactive advertising sales, advertising planning and buying, e-commerce, e-mail marketing,

magazine circulation, staff management, budget development, MS Office applications, Microsoft Project, WebEx, Internet, Lotus

Notes, HTML, ACT!, 3rd party ad serving applications, E-mail 3rd party applications, Lyris List Manager, and website analytical

applications including Webtrends, Google Analytics, Urchin. Exceptional oral, written, presentation, negotiation and

interpersonal communication skills.

Contact this candidate