Sales Customer Service
Resume:
Jeffrey Reichert
Westerville, Oh 43082
****@**************.***
I have developed, managed, marketed and optimized e-commerce web sites for the last 13
OVERVIEW
years. I have proven to be a successful conduit between Information Technology and Business
leaders.
EXPERIENCE 5/2008 – Present Accent Energy Dublin, Ohio
E-Commerce Manager
A leading energy marketing company that supplies electricity, natural gas and green power to customers.
- Creating and Managing a $400K/year online marketing budget and meeting customer CPA metrics.
- In-sourcing and optimizing Google, Yahoo and MSN Paid Search Campaigns and Google Banner Ads.
- Increased Paid Search sales by 1100% and conversion rate by 1500%; Reduced Acquisition Cost by 95%.
- Optimizing online Sales process and increasing conversion rate from 2% to 9%.
- Increasing website traffic by 250% and sales by 400% from affiliate websites.
- Creating, deploying and optimizing landing pages to support marketing and sales campaigns.
- Developing and managing on-going web content plan to keep content fresh and relevant.
- Implementing and utilizing Omniture and Google Analytics to analyze and make improvements to website.
- Utilizing Website optimization tools to A/B test changes to website.
- Integrating online sales metrics into comprehensive sales reporting.
- Manage all e-commerce related vendor relationships.
- Act as liaison between Marketing & Sales and IT teams.
6/2005 – 5/2008 Gooseberry Patch Delaware, Ohio
Director of E-Commerce
A direct retail cataloger selling cookbooks, calendars, kitchen items and country home décor goods.
E-Commerce
- Developing and maintaining all aspects of e-commerce website daily.
- Working with creative team to develop brand consistent appearance, content, site layout and navigation.
- Managing website infrastructure, improving website performance and optimizing page download times.
- Increased visitor count by 10% and sales by 7% while decreasing operating costs by 50% in 2007.
- Decreased customer service requests, reduced headcount and improved users shopping experience.
- Improved product merchandising process, reducing page views and displaying relevant products sooner.
- Utilize WebSideStory to analyze usage to determine changes and improvements to website.
- Manage all e-commerce related vendor relationships.
E-mail Marketing
- Assist in product selection, copy, promotions and overall e-mail marketing strategizing.
- Trained e-mail team on best practices, statistical analysis, copy and subject line testing.
- Developed initial e-mail marketing platform, outsourced in 2006 due to growth.
- Manage cleanliness of subscriber list, inbox delivery, reputation and ROI analysis.
- Manage ISP relations, whitelist compliance and feedback loops.
- Unsubscribe rate < 1%; Inbox Delivery > 95%; List size growth: 05-06 30%; 06-07 10%
Search Engine Optimization
- Development and maintaining search engine compliant sitemaps and adhering to their website standards.
- Implementing URL Re-writing, content, keyword and link optimization to gain top search engine rankings.
- 05-06 Increases: 125% in Unique Keywords; 75% in Visitors; 17% in Orders
- 06-07 Increases: 190% in Unique Keywords; 43% in Visitors; 20% in Orders
Affiliate Marketing + Shopping Comparison Sites
- Managing all aspects of current relationships and exploring new opportunities.
- Increased sales by re-architecting our shopping feeds with Amazon, Google, MSN and Shop.com.
- Working with customer service and shipping department to decrease ship times and improve feedback.
- Amazon Sales Increase: 05-06 1% ;06-07 225%;07-08 341%
6/1999 – 6/2005 Re-Engineering Services Group Dublin, Ohio
Co-Owner / Vice President
An IT consulting company and IBM Business Partner specializing in development of internet applications.
- Daily involvement in Client Relationships, Sales, Marketing, IT, HR, Accounting, Budgeting and Legal.
- Generated highest amount of billable hours per year for 5 straight years.
- Grew client base and increased yearly revenue from $250K to $1MM+ within 1st 2 years.
- Directly managed team of 4 Application Developers and Systems Administrators.
- Clients: Abbott Labs, Ashland Chemical, Bank One, Nationwide Ins., Sterling Commerce and Value City
- E-Commerce Clients: Gooseberry Patch, Filter.com, FairRepair.com and Promome.com
4/1996 - 1/2000 Blue Cosmos Design Inc. Columbus, Ohio
Technology Coordinator
A graphic, multimedia and web site design firm.
- Development and maintaining of web servers, router, hubs, T-1 Internet connection, and backups daily.
- Working individually and in teams to develop and project manage information architecture behind both
small and large-scale e-commerce and intranet sites.
- Gaining comprehensive computer experience in information design, computer programming, systems
administration, data management, software, hardware, network and technical consulting.
- Management of 1-2 technical employees at any given time.
- Maintaining and analysis of client’s websites' activity.
6/1998 The Ohio State University Columbus, Ohio
EDUCATION
Bachelor's Degree
Bachelor of Science in Business Administration
Management Information Systems, Self-financed 65% of education
Web Servers: Microsoft IIS, Apache, Lotus Notes/Domino
SKILLS
Languages: VB.net, C#, LotusScript, Javascript
Databases: Microsoft SQL Server, MySQL, Lotus Notes/Domino
Operating Systems: Windows, Unix (AIX), Linux (Redhat, Slackware)
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