Customer Service Sales

SHERI BURLESON

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**** ** * ***** *****: abnq7d@r.postjobfree.com

Cape Coral, FL 33914 Phone: 239-***-****

SUMMARY

Highly motivated Administrator with extensive experience in special projects plus

supporting key directors and executives. Exceptional organizational skills and an ability

to independently follow up and prioritize items to optimize the executives’ time. Results-

oriented, team-player, and multi-tasker highly effective in balancing competing priorities,

meeting tight deadlines and sustaining a high degree of trust. Total integrity and

confidence in handling confidential and highly sensitive information. Areas of expertise:

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Calendar Management Problem Solver

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Meeting and Event Planning Anticipation and Initiative

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Presentation / Spreadsheet Customer Service

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Preparation Project Management

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Organization Skills Analytical Skill

PROFESSIONAL EXPERIENCE

CHICO’S FAS, Fort Myers, Florida 1998 - 2009

Specialty retailer of private branded, clothing, intimates, accessories, and items. Operates

1,076 women's specialty stores: Chico’s, White House/Black Market, Soma Intimates.

New Store Coordinator 2004-2009

Managed new store openings and special projects with strict deadlines. Supported

directors and Executive Management, and created communications for IT initiatives.

Managed the process of pre-opening and grand opening of retail stores for 250

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Chico’s, 175 White House/Black Market and 50 Soma to ensure construction,

merchandising, marketing, training, IT, inventory and supplies were in place for

successful grand openings.

Researched, sourced, negotiated and purchased goods / services for over 475 new

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store openings.

Developed and composed communications for IT initiatives via procedure manuals,

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emails, memos for 1,065 stores.

Created operational forms and tools to train Field Associates on policies and

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procedures for two new brands (White House/Black Market and Soma Intimates)

while partnering with store operations, marketing, training, real estate, human

resources, construction, legal and visual departments.

Developed new store procedure manuals for 3 brands containing store operations,

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scheduling, vendor relations, IT / POS, training, visual merchandising and travel

procedures to train District Sales Manager in efficient and successful store openings.

Reduced labor cost by 30% resulting in $3K-$5K savings per store opening by

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identifying and revising processes in scheduling.

Attended 50 events at store level for testing and evaluating cost reduction processes

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for all areas of new store openings.

SHERI R. BURLESON Page Two

Communication Coordinator 1998-2004

Gathered data, analyzed, reported to executive management then created and distributed

store communications via weekly mail packs to 400 stores. Oversaw special projects with

strict deadlines which required research, sourcing, negotiating, and purchasing of goods

and services. Managed the assembly and distribution of manuals, event programs and

notebooks to +400 stores.

Created training and communication materials for 400 stores event launches: new

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POS system, loyalty program, national in-store sourcing, recruiting and outreach.

Negotiated the purchase of operational forms / file systems, created and implemented

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a method of distribution to 400 stores via a centralized vendor ensuring cost

effectiveness.

APPLAUSE, INC Woodland Hills, CA 1992 - 1995

Leader in design innovation and gift products. Specialized in plush toys, figurines,

collectibles. Known worldwide for high-quality: Disney, Looney Tunes Sesame Street.

Territory Sales Manager Seattle, WA

Managed commission B2B sales and expenses. Scheduled logistics and maintained

customer service. Promoted unreleased movies, cartoons, collectibles and trends.

Achieved 50% increase in sales volume by excellent customer service, lead

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generation, persuasive selling and hard work.

180 new accounts opened in 3 year period by cold calling, determination and listening

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to potential customers to determine their needs.

Demonstrated selling techniques at 25 regional meetings to 50-75 associates.

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QUAKER OATS, Chicago, IL 1984 - 1991

Quaker Oats is an international manufacturer of consumer goods with trusted grocery

brands (Quaker Oats, Aunt Jemima, Gatorade, Van Camp, Ken-L Ration, Puss’n Boots).

Customer Sales Manager 1984-1991 Seattle, WA

Managed sales volume and promotional events for $7M wholesaler and 5 chain

headquarters. Volume analysis and forecasting to manage inventory and promotional

events. Creation and maintenances of schematics. Print ad and in-store display sales.

Logistics of goods. Trained and lead Retail Sales Managers. Coordinated events for

product releases and promotional events.

Achieved 4% increase in volume with $7M Wholesaler by effective implementation

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of the promotional events, incentive programs and advertising.

Created persuasive and analytical presentations to achieve 95% placement of new

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items and 90% participation in promotional advertising at retail and wholesale.

Coordinated Northwest Food Dealers’ Convention” trades show achieving record one

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day sales and awarded 1st place in theme by customers.

Managed #1 Washington wholesaler in $5M of Gatorade sales

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Coordinated statewide dog food Frisbee contest for 30 local events + finale.

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EDUCATION

Bachelors of Art (BA) University of Northern Iowa, Cedar Falls, IA

Business Administration with emphasizes in Marketing and Communications

Computer skills: Microsoft Office (MS Word, MS Excel, MS PowerPoint, MS Outlook,

MS Access) and internet/intranet research.

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