Sales Representative Customer Service

MEGHAN V. PRATT

***** *** ***** **** *****, South Lyon, MI 48178

248-***-**** abnpyn@r.postjobfree.com

**Relocating to Grand Rapids

EXPERIENCE

BNP MEDIA

**** - ******* ****, **

Audience Development Coordinator

• Evaluate target audiences to develop and implement online and offline promotions across 4 mediums to

achieve publication goals

• Research innovative mediums for contacting subscribers to increase overall response rates

• Increase publication profits (6% in 2008) by communicating frequently with vendors to negotiate pricing

and determine opportunities for short and long term savings

• Develop annual marketing plans to forecast spending on 4 controlled circulation publications

• Facilitated the launching of a new publication and assured compliance of audit bureau rules

• Instrumental in launching 60 social media campaigns and training 250 co-workers on how to

promote campaigns and comply within trademark regulations

BNP MEDIA

Summer 2007 Troy, MI

Summer 2006 Audience Development Intern

• Studied and implemented SEO techniques to increase website traffic

• Negotiated pricing for mobile messaging system to introduce a new marketing medium and extend our

reach to subscribers

• Assembled advertising brochure to emphasize key elements from each publication

SPECIAL OLYMPICS MICHIGAN

Spring 2007 Mt. Pleasant, MI

Volunteer Administrative Assistant

• Redesigned the organizational structure to run the process more efficiently

• Collected and organized all athlete participation data for 300 athletes

COACH LEATHER GOODS

2005-2007 Novi, MI

Inventory Specialist and Sales Representative

• Exceeded the corporate sales objective in each year as a sales representative

• Gained loyal client base by assisting with a cost benefit analysis of products

• Strengthened customer service through product & market research

PROFESSIONAL DEVELOPMENT

CMU Leadership Institute Consultant, December 2007

• Compiled a market research study for Central Michigan University’s Leadership Institute to increase

awareness and provide a strategic plan for its implementation based on the results

College of Health Professions Student Emergency Fund, June 2007

• Generated approximately $6,300 net profit by organizing & running a charity golf outing

Chip-Away-Malaria, Founder and Marketing Committee Chair, Fall 2006- December 2007

• Student Organization that utilizes sports to raise funds & awareness about Malaria

• Detroit Pistons & American Red Cross Michigan Hero’s Award, January 2007

Central Michigan Campus Ambassadors, Fall 2006

Alpha Kappa Psi, Co-ed Professional Business Fraternity, September 2005- December 2007

• Helped coordinate alumni & chapter events and acted as a mentor for incoming members

• Assisted with the implementation of Mid-Michigan’s largest career fair, Spring 2006- December 2007

EDUCATION

CENTRAL MICHIGAN UNIVERSITY

2004 - 2007 Mt. Pleasant, MI

Bachelor of Science in Business Administration

Major: Marketing Minor: Sports Management

GPA: 3.50/4.00 (overall)

Golden Key International Honor Society Member

TECHNICAL

Microsoft Office Suite: Word, Excel, PowerPoint, Outlook. Hallmark Data Systems Software, SPSS

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