BRIAN J. O’SHEA

*** *. ***** ******, *******, IL 60607 303-***-**** m, 323-***-**** hm

Confidential e-mail: abnpw6@r.postjobfree.com

EXECUTIVE SUMMARY

An accomplished, driven, creative, entrepreneurial, and seasoned new media pioneer with over eighteen years

experience in the areas of client services, interactive marketing, business development, and brand stewardship. Adept

at working with clients to uncover opportunities, I enjoy solving complex business challenges and have a proven

track record of creating successful advertising programs for many of the world’s leading brands.

PROFESSIONAL HISTORY

Domani Studios Chicago, IL

Vice President, Strategic Partnerships 2008- 06/2009

Broad-based responsibilities: Responsible for assisting the General Manager and founding partners with opening the

Chicago office. Other responsibilities: all new business development initiatives, developing statements of work,

responding to RFP’s, delivering client presentations, project management, providing strategic and tactical

recommendations, mentoring team members, and working cross-functionally to ensure the timely delivery of agency

deliverables while maintaining client partner satisfaction.

• Responsible for ensuring that all client deliverables meet expectations and provide value for our clients.

• Lead strategic thinking to ensure that all concepts and creative ideas meet the client’s business objectives.

• Clients introduced include: Porsche, ESPN, LiQWD, Kraft, Sears, Nintendo, Kelloggs, Corona, and others.

• Launched a microsite for Porsche that was recognized by Ad Age, went viral, and was heralded by our client as

the most successful digital program ever launched by Porsche of North America.

Element 79 Partners (Omnicom) Chicago, IL

Interactive Account Director 2007 - 2008

Broad-based responsibilities: Responsible for providing engagement leadership and developing senior level

relationships with our client partners. O ther responsibilities: research of industry trends, competitive analysis,

partner and vendor evaluations, mentoring team members, managing budgets, leading cross functional project teams,

developing statements of work, delivering client presentations, and reviewing campaign program metrics.

• Successfully managed 11 different Gatorade clients spread across 13 different brand initiatives for new product

launches, rebranding campaigns, and campaign continuity efforts.

• Established benchmarks in the areas of social media, advergames (EA Sports), community, search engine

optimization, viral video, and custom content.

• Other clients included; Fritos Corn Chips, Tostitos, Quaker Heart Health Oatmeal, Quaker Rice Snacks, Quaker

Weight Control Oatmeal, and Lays Potato Chips.

Crispin Porter + Bogusky/Texture Media Boulder, CO

Interactive Account Director 2006 - 2007

Broad-based responsibilities: Responsible for managing and growing long term client relationships and driving client

satisfaction by directly overseeing internal project teams, budgets, and strategic account planning efforts. Other

responsibilities: research of market and competitive trends, vendor evaluations, developing written client

communications (briefs, proposals, planning documents, and reviews), and analysis of campaign metrics.

• Directly involved in large scale engagement and strategy for the relaunch of VW.com.

• Served as ultimate decision maker for the client while leading the account team.

• Supported the business development team by delivering pitches and presentations to potential new clients.

• Worked closely with a large cross functional team to develop strategies and then align the client’s needs with

their strategic business objectives.

Deutsch LA (Interpublic Group) Los Angeles, CA

Interactive Account Supervisor 2006

Broad-based responsibilities: Responsible for day-to-day client and internal management of all interactive initiatives

and client/agency communications. Other responsibilities: d eveloping scopes of work, writing creative briefs,

competitive analysis, agency POV, client proposals, and delivering campaign metics/performance results.

• Directly managed relationships with Chevy Racing, General Motors, TGI Friday’s, UnitedHealthcare, and also

actively engaged in client strategy with Helio and O ld Navy.

• Completed a successful online promotion on the behalf of Chevy Racing that resulted in over 300,000

sweepstakes entries and 90,000 opt-ins, which were directly attributed to driving over 2,000 vehicle sales.

• Lead strategic thinking to ensure that all concepts and creative ideas meet the client’s business objectives.

• Management, supervision, and mentorship of other Account Executives and Account Coordinators.

BRIAN J. O’SHEA

811 S. Lytle Street, Chicago, IL 60607 323-***-**** home, 303-***-**** mobile

Confidential e-mail: abnpw6@r.postjobfree.com

TMP Worldwide, Advertising and Communications Los Angeles, CA

Sr. Interactive Consultant, Western Region 2005 – 2006

Broad-based responsibilities: Responsible for identifying opportunities and providing clients with interactive

solutions. Other responsibilities: interactive strategy, structuring agreements, drafting proposals, website audits,

participating in speaking engagements, developing case studies, and providing Internet consulting services.

• Developed and built strong relationships with clients, focusing primarily on web development, and traffic driving

strategies, web optimization, SEO, SEM, and other customized solutions.

• Worked closely with Producers and Project Managers to provide foundation for solutions and consulting.

Hook-Up Interactive Los Angeles, CA

Vice President of Digital Strategy 2003 - 2005

Broad-based responsibilities: Responsible for identifying and analyzing digital trends to support initiatives in the

areas of music, video, and wireless content licensing. O ther responsibilities include: strategy, creating partnerships,

building revenue models, structuring, negotiating, and closing multi-variable licensing agreements.

• Created a business plan and revenue models to support initiative in the area of branded digital content and

promotional marketing.

• Responsible for creating strategic partnership with Virgin Digital, AOLTW, and the Walt Disney Company.

Warner Bros. Online (AOL Time Warner) Los Angeles, CA

Sr. Manager, Strategic Partners and Business Development 2002 – 2003

Broad-based responsibilities: Responsible for managing external client relationships. O ther responsibilities include:

acting as liaison between sales and marketing to ensure that deliverables meet client expectations and objectives.

Heavily involved in partnership strategy through define, design, and deployment stages.

• Clients included; Purina, Coca-Cola, Hyundai, General Mills, U.S. Army, Kraft, American Express, and others.

• Directly involved in client strategy with Purina's Global marketing team to address the online branding needs

associated with the re- launch of the Friskies and Beneful brands.

ABC.COM (Walt Disney Internet Group) Los Angeles, CA

Manager, Business Development and Strategy 2000 – 2001

Broad-based responsibilities: Responsible for identifying partners to support initiatives in the areas of e-commerce,

advertising, licensing, content syndication, and wireless services. Other responsibilities include: developing business

strategies, drafting contracts, creating new business models, structuring, and closing multi-variable agreements.

• Generated over $10MM in recognized revenue through content syndication, licensing, and barter.

• Successfully launched “Who wants to be a Millionaire” wireless SMS game and the first wireless “Oscars.”

MAPQUEST.COM, INC (AOL Time Warner) Denver, CO

Manager, Business Development 1999 – 2000

Broad-based responsibilities: Responsible for establishing partnerships with web development agencies, corporate

marketing departments, advertising agencies, and other Internet based businesses. Other responsibilities include:

Internet consulting services

• Clients included; Staples, Best Buy, K2 Sports, Burton Snowboards, Dell, Microsoft, and others.

THE CHRISTAL CORPORATION Los Angeles, CA

Director, National Sales 1997 - 1999

Broad-based responsibilities: Managing 34 distributors throughout the United States and Canada.

• Planned and executed new product launch, marketing and promotions, web site, and e- commerce initiative.

THE CHICAGO BOARD OF TRADE Chicago, IL

Options and Commodities Broker 1990 - 1997

Broad-based responsibilities: Responsible for the development and servicing of major institutional accounts

• Clients included; Dean Witter, Morgan Stanley, Prudential/Bache, Northern Bank, Bear Stearns, and others.

EDUCATION

DePaul University, Chicago, IL 1986-1990 B.S., Political Science, minor in Finance

University of Illinois- Chicago, Chicago, IL 1990-1991

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