Marketing Sales
Resume:
MELISSA A. WALTERS
Lima, OH 45805 ***************@*****.***
INTERNET MARKETING DIRECTOR & INTERACTIVE MEDIA SPECIALIST
Successful marketing strategist with proven ability to coordinate and facilitate marketing
campaigns while increasing lead acquisition and conversion.
A marketing professional known for creativity, technical acumen, strategic conceptualization, attention
to detail and flexible adaptation to change. Proven track record of rapid growth, motivational
leadership and timely project management.
Areas of Expertise Include:
Strategic & Creative Planning Tele-Seminars & Webinars
• • CRM & List Segmentation
•
Market Research Brand Architecture
• • SEO, Blogging &
•
E-Commerce Relationship Building &
• Copywriting
•
Email Marketing Networking
• Trend Analysis & Web
•
E-Newsletters Video & Audio Editing Analytics Interpretation
• •
Social Media Event Planning Affiliate Marketing
• • •
PROFESSIONAL EXPERIENCE
DONNA KRECH COMPANIES, LIMA OH MAR 2008-PRESENT
Marketing Director for thinandhealthy.com, donnakrech.com, Thin&Healthy Corporate
Licensing, Donna Krech Speaking and Donna Krech Events.
Promoted to corporate office to manage 1 products’ affiliate marketing and promoted again in 5
months to manage everything. Improved lead acquisition, online structure and list segmentation.
Managed 1 other person and various freelancers. Increased online visibility using youtube,
facebook, twitter and SEO. Created systems for analytics, reporting and measurement.
Effectively write copy and artistically design marketing material that has direct response
•
for the purpose of SEO, websites, email blasts, articles, blogs, direct mail, flyers,
PowerPoint presentations and print ads.
Transitioned all online entities to new shopping cart and CRM systems while training
•
every department on use of new software.
Build web pages using basic html, host wordpress blogs on own domain, utilize adsense
•
and PPC.
Helped create info products to position and sell to segments.
•
THIN&HEALTHY’S TOTAL SOLUTION, LIMA OH OCT 2005-MAR 2008
Marketing Director and Wellness Manager for the corporate owned location. (JAN 2007-
MAR 2008)
Promoted to Marketing Director to oversee and manage the acquisition of all leads and retaining
members using event marketing, business co-ops, charity co-ops and internal campaigns. Set up
business partnerships and designed a Wellness Program. Designed and produced flyers, direct
mail, posters and emails.
• Health promotion public speaking in High Schools on the topics of personal health and wellness,
motivation, goal setting and dream building.
• Management of lead generation of small marketing team (1-3 employees).
• Delivering sales presentations to prospective members and wellness clients.
o December 2007 “Best of Best Award” Most sales in company
• Responsible for all lead generation, appointment booking (80% book rate) and closing sales
(75% closing rate).
• Ran my own ancillary fitness bootcamp, on the side, as a joint venture with the company.
MELISSA A. WALTERS PG. 2
Service Director, weight loss coach, and group fitness instructor (OCT 2005-DEC 2007)
Hired in as an entry-level weight loss coach, promoted in 6 months to management. Provided one-
on-one coaching and counseling in the areas of weight-loss, movement, motivation, personal
development and life success. Managed a team of 3-4 coaches who combined, sold more product
than any other locations in our company by a 50% margin.
• All aspects of Management: Hiring, Orienting, Budgeting, and Continuous Training.
• Experienced in tracking, identifying and creating systems to increase sales, gather internal
referrals, build a strong community presence, and guide my employee’s to reach their goals.
• Responsible for many projects and implementing or developing structure for programs and
procedures to improve member service and retention.
• Teach group fitness classes, personal training, and hit our monthly product goals.
EDUCATION
Bowling Green State University – Bowling Green, OH
B.S., Applied Health Science, May 2005
Leadership Activities:
American Heart Association, Wood County Heart Walk Volunteer Leader
Bowling Green Physical Therapy Center Volunteer
Dance Marathon, Children's Miracle Network volunteer and committee member
America Reads Tutor
Member of the National Student Speech Language and Hearing Association,
Gerontology Club,
Delta Zeta Sorority,
Intramural basketball, softball, flag-football, and indoor soccer.
Personal Continuing Education:
Bill Glazer & Dan Kennedy: marketing seminars and programs
Ali Brown: online marketing programs
Yanik Silver: online marketing programs, mastermind
Bob Proctor: personal success, motivation and goal setting
Loral Langemeier: business structure & growth programs & events
John Maxwell: leadership success seminar and programs
CURRENT CIVIC INVOLVEMENT
American Red Cross National disaster relief team
Member of Toastmasters International
American Cancer Society Relay for Life, Annual Golf Outing Committee Member
Lima Young Professionals
Sunday school small group leader
American Cancer Society Volunteer
Make a Wish Foundation Volunteer
Alzheimer’s Association, Memory Walk Volunteer
Lima-Allen County Young Life Leader-Lima Senior High School
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