Marketing Sales

LINDA HEDRICK MECIMORE

P.O. Box *** Home: 276-***-****

Rural Retreat, VA 24368 Cell: 276-***-****

*********@*********.***

SUMMARY

Creative Business Professional with vast strategic and tactical marketing communications experience and

strong interpersonal skills. Extensive leadership skills encompassing business planning, strategic goal

setting and facilitating the regulatory compliance process. Highly organized with sound business acumen

and proven ability to multi-task and prioritize.

AREAS OF EXPERTISE

• • Service Contract Negotiations •

Developing & Executing Operating & Presenting in a

•

Complex Strategic Brand Mentoring & Team Building Highly Regulated Environment

• •

Marketing & PR Plans Process Development & Corporate Identity, Public

• Effective Tactical & Graphic Execution Relations & Business

•

Design Implementation Budget Management Development

• •

PROFESSIONAL EXPERIENCE

Intrexon Corporation Inc., Blacksburg, VA 2007 – 2008

Director, Marketing & Public Relations

Privately held, biotechnology company focused on developing gene based medicines and control systems.

Position Summary

Implemented strategy and guided corporate identity, public relations and marketing efforts for growing

biotech company. Developed nomenclature scheme and scientific name for a new small molecule to be

presented to USAN & INN for consideration. Developed internal and external communications plans and

infrastructure process and procedure development.

Pari Respiratory Equipment, Inc., Midlothian, VA 2006 – 2007

Market Manager, Pharmaceutical Products

Privately held, 100 year old German respiratory equipment manufacturer focused on using science,

innovation and technology to design, manufacture and distribute efficient aerosol delivery products.

Position Summary

Led diversified business strategy by evaluating new business opportunities and directing marketing

efforts for a pharmaceutical platform. Ensured initiatives adhered to government and industry standards

while supporting internal infrastructure process and procedure development. Substantiated market

research and developed product analyses related to product forecasting, market environment and financial

value. Staged company’s first pharmaceutical product launch.

King Pharmaceuticals, Inc., Bristol, TN 1994 – 2006

Marketing, Advertising, and Promotions Senior Director

Position Summary

Led and managed internal corporate, full-service advertising agency. Drove strategic planning and tactical

execution of direct marketing programs, conventions, website development, graphic design, and

production activities for a wide therapeutic range of growing and legacy products. Held duties as Product

Director, and worked directly with other marketing executives in all aspects of brand management.

Served as liaison for brand teams with external advertising, production, and continuing medical education

agencies to evaluate, recommend, and execute strategic initiatives while ensuring adherence to

compliance standards. Assured market research for products related to product positioning, market

environment, message development, and creative testing.

LINDA HEDRICK MECIMORE PAGE 2

Professional Experience (Cont.)

Accomplishments

• Selected by Executive Vice President of Marketing and Corporate President to serve as key member

of product team for multiple significant product campaigns.

• Re-launched Levoxyl with completely new $5 million campaign in 12 weeks, increasing sales 109%

over the previous year.

• Received VIP award for successful re-launch of Sonata in eight weeks.

• Developed primarily direct marketing campaign that increased sales of Proctocort from $5 million to

$20 million in two years.

• Member of co-promote team that increased Altace sales from $47 million 2000 to $174 million in 2005.

• Managed direct marketing and sampling program for Intal that was awarded 2005 ECHO award and

Medical Marketing Association honorable mention.

• Promoted four times by Corporate President in 11 years due to consistently meeting targeted goals by

providing excellent strategy and implementation plans.

• Recognized by CFO for consistently developing yearly effective, cost-based budgets utilizing return

on investment, value, and justification methods while managing the budget up to $52 million within

2% of estimates.

• Hired, managed, and evaluated internal department consisting of 10+ professionals in the areas of

graphic design, media buying, web development, direct marketing, public relations, print production and

convention organization.

• Led, mentored and motivated internal agency that was consistently chosen for product campaign

development, management and production, saving an estimated $2-4 million annually.

• Successfully developed corporate presentations for Company’s initial public offering and activities at

NYSE stimulating interest and financial growth for Company.

General Injectables and Vaccines Inc., Bastian, VA 1993-1994

Marketing Coordinator

Developed message and creative concepts for display advertisements, direct marketing catalogs, special

sales aids, news releases, and corporate promotional materials. Researched, selected and purchased

tradeshow booths. Developed and designed materials, gifts and literature for conventions.

Family Community Newspapers, Wytheville, VA 1992-1993

Advertising Composition & Graphic Design

Created display and special advertisement sections.

Quick Copy/Print Shop Inc., Salisbury, NC 1992-1992

Creative Department Coordinator

Developed and supervised prepress activities including creative design, typesetting, layout and camera work.

Julius Blum Inc., Stanley, NC 1991-1992

Marketing Assistant

Developed and produced designs, technical drawings and page layout for 300 page multi-brand product

catalog. Copy edited news releases, promotional and publicity materials.

Sales R Up Inc., Cornelius, NC 1990-1991

Advertising Designer & Marketing Consultant

Provided full service marketing consultation services on consumer side by planning and developing

marketing programs including message content, creative design, public relations, sales promotions, and

production of advertising literature.

LINDA HEDRICK MECIMORE PAGE 3

ACADEMIC PROFILE

Master of Business Administration (MBA), King College, Bristol, TN, 2005

Bachelors of Science, Appalachian State University, Boone, NC, 1991

Major: Communication Arts

1st Concentration: Mass Media Advertising

2nd Concentration: Media Broadcasting

Minor: Marketing

SPECIAL INTERESTS, ABILITIES & ACTIVITIES

• Possess broad experience using publishing & graphic programs: Adobe Illustrator, FreeHand, Quark

X-Press, InDesign, and Photoshop.

• Broad experience with PowerPoint and presentation development.

• Familiar with the Microsoft products and SAP system - budgeting and purchasing components.

• Completed International Business study in Europe

Contact this candidate