MIKE HOLLIDAY

*** ** ****** ***. ****: 772-***-****

Stuart, FL 34996 Email: abnpta@r.postjobfree.com

QUALIFICATIONS

Accomplished and creative editor/writer and photographer with experience in writing,

proofreading and pagination of outdoor related media including newspaper, magazine,

television and Internet platforms. Award-winning and skilled in print and recorded

mediums. Technically proficient in QuarkXPress, Photoshop, Powerpoint, Paint Shop

Pro, Adobe Acrobat, Windows XP, MS Office and Adobe Premiere.

PROFESSIONAL EXPERIENCE

Florida Fishing Weekly, Jupiter, Florida 2005-Present

Editor

Perform editorial duties for weekly fishing newspaper, editing, managing and

assigning stories to 32 contributing writers, and all written, photographic and

advertising content.

Write weekly column, news features, added value pieces, boat reviews,

product reviews and ghost write several contributor columns.

Take images to support all writing elements as well as back-up for when

editorial content or front page photography submissions are needed.

Manage the production team, and follow the budget for production of the

publication.

Meet with advertisers to provide editorial creativity for ad and added value

projects.

Produce Website content, including editorial, images, layout and design ideas.

Maverick Boat Company, Inc., Ft. Pierce, Florida 2001-2004

Director of Marketing and Communications

Control advertising budget and determine expenditures and advertising

placement as well as ad design and content.

Work with advertising agency to bring from concept to fruition all print,

online and video advertising content.

Write, film, narrate and edit new product videos for the Internet and trade

shows.

All forms of media relations including press releases, mass marketing,

working with writers on stories, providing image support, quotes, technical

information and firsthand experience with all four boat lines.

Run and manage the guide program and professional fishing teams.

Help with new product development given firsthand experience with the boats

and fishing in Florida waters.

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Florida Sportsman Magazine 1999-2001

Associate Editor

Involved with all editorial duties from picking the images for every article to

providing editorial content and expertise.

Updating Webpage content on a daily basis.

Traveling to advertiser functions and providing written and photographic

support for the events.

Edit every word and photo in each monthly publication.

Freelance Book Author

Sportsman’s Best: Inshore Fishing, PrimeMedia Publications, 2005

Secrets For Catching Seatrout, Frank Amato Publishing, 2008

OTHER RELATED EMPLOYMENT

Television Regional Reporter, The Chevy Florida Fishing Report, Sunsports

Inshore Fishing Guide: Specializing in snook, seatrout, tarpon, permit and fly

fishing

Public Lecturer -Fishing and other outdoor-related topics

Freelance Writer/Photographer with Credits in most Regional and National

Outdoor Magazines and newspapers (23 Years Experience)

EDUCATION

B.S. in Aquaculture; Florida Institute of Technology, Jensen Beach, FL (’82)

United States Coast Guard, Miami, Florida, USCG Captain’s License, Six-Pac,

100 tons Masters Endorsement (1986-Present)

REFERENCES

Professional references will be provided upon request.

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