BRIAN DELA CRUZ, MBA / CMA / CTP Financial Management Strategic Planning Leadership

Accomplished and results-oriented manager with experience directing financial management operations to achieve company goals.

Proven success in analysis, planning, and leading improvement initiatives to enhance revenue, improve operations, reduce costs,

and improve the bottom-line. A versatile and dynamic leader, team player, and problem-solver; able to add exceptional value; and

dedicated to meeting and surpassing objectives. A continuous learner well-versed in business and financial concepts with

advanced application and technical skills. Areas of expertise include:

* Account Reconciliation * Forecasting, Budgeting, & Analysis * Consolidated Reporting

* Financial Risk Minimization * Sales, Price, Operation, & Cost Modeling * Staff Leadership & Development

* Business Unit Accounting * Process Implementation & Improvement * Hidden Opportunity Identification

PROFESSIONAL EXPERIENCE

PCI GAMING, Atmore, Alabama 2009 - Present

Planning and Analysis Manager, Corporate Planning Department

s Automates budgeting and reporting processes via VBA programming in Excel, increasing speed and quality of output.

s Provides marketing analytics and facilitates monthly sales programs by using SQL to pull information from databases.

Key Accomplishments:

Drove the operating budget process at 2 properties, increasing 2010 budgeted EBITDA by $12 million.

Prepared the 2010 Capital Budget for the company.

SPIRIT MOUNTAIN GAMING, Grand Ronde, Oregon 2007 - 2008

Planning and Analysis Manager, Planning and Analysis Department

s Administered and tracked the company-wide annual operating budget, totaling $230 million in revenues.

Led process improvement efforts by analyzing operations and key metrics to identify and resolve shortcomings.

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s Managed efforts, and presented strategies and findings to senior executives and board members.

s Developed and maintained a monthly Board Report, detailing planning initiatives, progress, and key drivers.

s Prioritized and delegated special interest research and ad hoc analysis to support efficient operations.

s Created capital and marketing ROI models, utilizing cash flow forecast, NPV, IRR, and payback methods.

s Recruited, interviewed, hired, trained, and managed 2 financial analysts to meet company needs.

Key Accomplishments:

Realized cost savings of $8.4 million annually by analyzing direct mail offers and customer redemptions.

Cut labor costs $600,000 per year by reviewing costs and securing executives' buy-in to make changes.

Revealed the non-performing bottom 5% of slot machines to help increase revenues $2.4 million, annually.

Introduced scenarios into the budget process, enabling contingency plans and quicker reactions to trends.

Researched players' loyalty club offerings in the region to drive competitiveness and variety in redemption options,

resulting in an additional 7% or 25,000 more customers participating in the players' club.

HARRAH’S ENTERTAINMENT, Las Vegas, Nevada and New Orleans, Louisiana 2003 - 2006

Manager of Business Intelligence, Business Strategy Group

s Worked with senior management to identify key information for use in the decision-making process.

s Conceptualized and implemented new reporting and process methodologies.

s Delegated the maintenance of newly defined reporting and processes to financial analysts.

s Streamlined regional marketing and planning efforts by linking disparate systems to provide needed information.

Key Accomplishments:

Cut the decision-making process time 50% by providing key information to management teams.

Automated report generation, resulting in 70% time savings and increased capacity and productivity.

Improved process flow by driving standardization and documentation, allowing for smoother and more consistent report

preparation.

Senior Financial Analyst, Financial Planning and Analysis Department

s Directed efforts to enhance marketing programs, labor analysis, and Hyperion budgeting as Assistant Manager.

s Analyzed the return-on-investment of adding new retail stores and restaurants.

s Spearheaded the design and development of databases to support evolving marketing incentive programs.

Monitored headcount and labor hours versus budget; identified and reported any variances.

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30000 Town Center Ave, Apt #126 Spanish Fort, Alabama 36527 971-***-**** abnpm8@r.postjobfree.com

BRIAN DELA CRUZ, MBA/CMA/CTP PAGE TWO

PROFESSIONAL EXPERIENCE

HARRAH’S ENTERTAINMENT (Continued)

s Analyzed, formulated, and reported weekly revenue and expense forecasts encompassing all lines of business.

s Managed 2 direct reports and 2 indirect reports; interviewed, hired, and trained financial analysts.

Key Accomplishments:

Saved $1 million annually by reviewing customer segments and identifying areas of over-investment.

Streamlined the capital budget development process, saving two weeks in preparation time.

Financial Analyst II, Financial Planning and Analysis Department

s Created financial models to support planning and effective operations.

s Supervised and trained two financial analysts, ensuring understanding of Excel and processes.

Prepared and/or enhanced the capital budget, Hyperion Enterprise operating budget, and marketing programs.

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Key Accomplishments:

Supported the build-out of a successful $31 million events center by extrapolating investment ROI.

Reduced reporting errors by enhancing and streamlining the monthly reporting process.

COMMERCE ONE, Pleasanton, California 2000 - 2002

Manager of Financial Planning & Analysis (Assistant to the Controller), CommerceOne.net Business Unit

s Reported directly to the Business Unit Controller, and managed 1 financial analyst, providing guidance as needed.

s Prepared journal entries in PeopleSoft Financials, and updated the Hyperion Pillar rolling forecast and budget.

s Teamed with training, engineering, technical support, and sales staff to enhance operations.

Key Accomplishments:

Cut administrative costs $50,000 annually by launching the use of online expense reimbursement requests.

Improved the Training Department's profit margin 50% by identifying cost-effective delivery methods.

Enhanced capability to track consultants' time by leading the implementation of a project accounting system.

Finance Contracts Manager (Assistant to the Controller), CommerceOne.Net Business Unit

s Teamed with the Business Unit Controller to support efficient and accurate financial operations.

s Generated accounting entries in PeopleSoft Financials, performed expense analysis and forecasting, and reviewed vendor

contracts and purchasing activities.

Key Accomplishments:

Increased consulting billable revenues 90% by improving contract terms.

Realized cost savings of $110,000+ annually by analyzing vendor bills, negotiating rates, and consulting others.

CONVERGYS CORPORATION, Cincinnati, Ohio 1999 - 2000

Financial Analyst, Cable and Broadband Solutions Group

s Partnered with sales staff to model and analyze profitability of deals in negotiation, prior to executing contracts.

s Oversaw and supervised 3 A/P, receiving, A/R, and billing staff to support resale business operations.

s Prepared general ledger entries, ensured timely payments to vendors, and proper sales taxation of customers.

Key Accomplishments:

Reduced vendor interest charges 80% and the sales cycle by 15 days by restructuring back-office processes.

Supported multi-million dollar sales deals by modeling and ensuring the profitability of contracts.

EDUCATION

Master of Business Administration, THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT – Glendale, Arizona (2000)

Bachelor of Arts in International Business, ECKERD COLLEGE – St. Petersburg, Florida (1998)

PROGRAMMING & SOFTWARE SKILLS

Cognos BI, MS-Access, MS-Excel, MS-FRx Report Writer, MS-Great Plains, MS-Outlook, MS-PowerPoint, MS-Word, Oracle's

Hyperion Essbase, Oracle's PeopleSoft Financials, SAP Business Objects Crystal Reports XI, SQL, and VBA.

CERTIFICATIONS

Certified Public Accountant, (Expected completion in 2011)

Certified Treasury Professional, ASSOCIATION FOR FINANCIAL PROFESSIONALS (2009)

Certified Management Accountant, INSTITUTE OF MANAGEMENT ACCOUNTANTS (2008)

30000 Town Center Ave, Apt #126 Spanish Fort, Alabama 36527 971-***-**** abnpm8@r.postjobfree.com

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