Manager Sales
Resume:
Julie Mannon
Springdale, AR 72764
************@*******.***
____________________________________________________________
INTRODUCTION Marketing, advertising and print/digital media professional with a passion for
brand storytelling and results-driven communication strategy
QUALIFICATIONS J.B. Hunt Transport, Inc. 1993 to 2009
Advertising Manager: 1999 to 2009
Directed all external communications presenting the company’s recruitment-
marketing message, including media buying, copywriting, web development,
promotional activities and leads-gathering initiatives
Negotiated purchase of national, local and digital media, resulting in
up to 1,000 responses per day and 22,000 hires per year
Devised weekly media plans, including selection of sources,
development of content, reporting of cost and return analysis
Wrote compelling copy for print ads, broadcast spots, websites, print
collateral, e-blasts, and similar external-facing communications
Facilitated development of recruitment-marketing communications
within the digital arena, including both branded and “blind” websites,
games, leads-gathering promotions, and interactive media
Created and coordinated resources for promotions, events, job fairs,
trade shows, appearances, customer meetings, and presentations
Collaborated with internal customers to build trust and rapport while
creatively meeting their demands for prompt response
Maintained multi-divisional budgets up to $12M annually; included
forecasting of individual budgets, monthly financial reporting and
ROI-tracking and reporting
Corporate Driver Personnel Manager: 1993 to 1999
Managed recruitment, employee placement and investigative staffs; served as
liaison to staffing agency for hiring of internal candidates
Created and maintained all job descriptions, procedural manuals and
training curriculum for internal staff of 300+ employees
Oversaw verification of candidate qualifications, including
employment and reference checks, consumer reports, and general
background histories
Developed recruiting-sales materials, scripts and presentations
Interviewed, selected and hired internal staff, coordinating training
pool of new employees and management of training assistants
Devised production goals, monetary incentives and motivational
campaigns and contests to preserve employee morale
EDUCATION University of Arkansas 1988 to 1993
Bachelor of Arts, Communication
Studied all disciplines of communication, including written, verbal, non-verbal,
interpersonal, group- and mass-communication theories
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