Manager Sales

\JIM ELLIOTT

abnpl9@r.postjobfree.com

***** ********* ***** *********: 734-***-****

Plymouth, Michigan 48170 Cellular: 734-***-****

CAREER HISTORY

GMAC/ALLY BANK 2008-2009

eCommerce Executive

Responsible for all aspects of online customer experience for Remarketing website portfolio.

This includes user research, developing requirements, integrating brand elements, end to end

remarketing services, and online conversion including public portal development, SEO/SEM and

social media functionality. Reporting to the executive director of eCommerce, managing and

working with a large cross-functional team including design, information technology and

marketing.

• Led with technology partners a $14M launch of an all new SmartAuction platform with many

user focused enhancements for over 7300 retail outlets

• Led development of an all new public portal designed to increase the SmartAuction brand

presence and convert prospects into customers through product information and lead

conversion

ROUSH PERFORMANCE PRODUCTS 2008

Regional Marketing and Sales Manager

Responsible for sales and marketing of ROUSH Performance vehicles and parts for eight North

Central states and four Canadian provinces, including all aspects of network and account

development, sales, promotion and marketing.

• Developed territory by installing 9 key new retail locations, including Canada’s #1

performance dealer in Toronto

• Increased region sales revenue rank to #2 of 8 regions from #6

• Established with Ford a program to display Roush vehicles at all major Canadian auto shows

BACK 9 INNOVATIONS, INC. 2006-2007

Founder

Responsible for leading development, launch and growth of innovative digital business concept

ventures, including a unique community website in a rich demographic vertical using web 2.0

technology and consumer generated media concepts.

FORD MOTOR COMPANY, 1996-2006

MARKETING AND SALES GENERAL OFFICE, DEARBORN, MI

Vehicle Marketing Launch Manager, Brand Strategy and Operations 2005-2006

Responsible for aligning Ford and Lincoln-Mercury brand teams to a common vehicle marketing

launch process for 35 models, and executing launches with discipline and consistency.

Supervised two people as part of the Brand Strategy and Operations organization.

• Developed a cross-functional team, aligned on a common process and planned

implementation to provide a foundation for efficiency and improved marketing launches.

Jim Elliott Page 2

Consumer Web Services Manager, Global Marketing 2003-2005

Responsible for managing Ford.com, the corporate public portal to company vehicle and service

brands, and corporate information, developing strategic site changes and achieving operational

excellence. Managed a 14-person team, including Operations Manager, interactive agency-

Razorfish-and Ford IT, as part of the Dealer and Customer Services Organization.

• Developed major strategic site changes to better meet the needs of the site users and

contribute to the business objectives of corporate business owners, resulting in:

• A 2005 traffic increase of 19% to 3.6 million monthly unique visitors, and a referral

increase of 19% to 2.8M visitors to revenue generating vehicle brand sites.

• Ford.com version 3.7 was rated as the top automotive website, and in the top 10% of

all sites rated by Forrester Research.

• Achieved 28% cost reduction ( $1,235,000 savings ).

• Implemented metrics dashboard reporting for volume and segmented customer referrals, to

improve the site’s user experience and business results.

• Conducted knowledge and best practice sharing and integration activities for website

teams across the organization to improve performance and efficiency.

Training Certification Manager, Retailer Education and Training 2002-2003

Responsible for managing the training requirements, progress and recognition of 93,000 retail

employees through two direct reports and three agency teams as part of Dealer and Customer

Services.

• Achieved all-time certification level high of 85.3% of eligible employees, driving retail

employee performance, achieving #1 J.D. Power Sales Satisfaction Index rating in 2002.

• Developed innovative customer-driven certification and recognition approaches,

improving the engagement and connection to retail employees.

• Led cost-savings projects resulting in 18% savings, including transition to automated testing

and savings in fulfillment shipments.

Certified Consumer Driven 6-Sigma Black Belt, ConsumerConnect 1999-2001

Responsible for developing and leading process improvement projects using 6-Sigma

methodology and tools as part of ConsumerConnect.

• Developed control system for the Utah Auto Collection selling process that resulted in

annualized increased volume and profit of $1.7M.

• Reduced call center service representative search defects resulting in $487,000 annualized

savings.

• Developed Internal Controls Dashboard for ConsumerConnect Finance to monitor joint

venture companies and improve internal control effectiveness.

Advanced Retail Distribution Strategy Planner, Global Marketing 1996-1999

Responsible for developing future strategies for Ford dealer networks, as part of Global Marketing.

• Co-led development of low-cost high volume global network consolidation strategies, to

improve retail profitability and the customer’s retail experience.

Jim Elliott Page 3

FORD MOTOR COMPANY, LINCOLN-MERCURY DIVISION 1983-1996

In several assignments in many field and General Office Lincoln-Mercury Division locations, performed a

broad range of marketing, franchising, sales, and vehicle distribution responsibilities, developing a

comprehensive skill set for managing an independent franchised distribution channel for high performance.

General Zone Manager, Atlanta Region 1995-1996

Red Carpet Lease Marketing Manager, Ford Credit General Office, Dearborn, MI 1994-1995

Market Representation Coordinator, General Office, Detroit, MI 1993-1994

Lincoln Brand Manager, Great Lakes Region, Detroit, MI 1991-1993

Merchandising Manager, Cincinnati Region 1990-1991

Market Representation Manager, Cincinnati Region 1989-1990

Distribution Manager, Cincinnati Region 1988-1989

Zone Manager, Cleveland Region 1983-1988

Selected highlights:

• Led Atlanta Region to consistently high sales performance among 18 regions, including #1

performance in 1995 final model year production order submission competition.

• Developed a special Max Edition Mercury Topaz promotional vehicle that was the year's

best wholesale and retail success story nationally, with the lowest days to turn and

earliest model year production sellout.

EDUCATION

MBA, Marketing, University of Pittsburgh, Katz School of Business, Pittsburgh, PA

BS, Business, Indiana University of Pennsylvania, Indiana, PA

Ford Strategic Marketing Program, Duke Fuqua School of Business Executive Education

6 Sigma Black Belt, Six Sigma Academy, Tucson, AZ

Web Site Evaluation Boot Camp, Forrester Research, Cambridge, MA

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