Sales Manager

SUSAN L. PATER

**** ****** ******

Altoona, PA **602

Home: 814-***-**** ********@*****.*** Cellular: 814-***-****

SUMMARY

Innovative, goal oriented sales manager with seventeen years of experience in sales, marketing and management.

Committed, conscientious and forward-thinking, executing all responsibilities with integrity and professionalism.

Excellent communication skills, articulate and highly organized with the proven ability to motivate, coach and lead a

dedicated sales team. Consistently producing positive results at a high level of performance while successfully aligning

the team with the company’s vision.

AREAS OF EXPERTISE

• Leadership • •

Initiative Data Analysis

• Strategic • •

Forecasting Coaching

Planning

• •

• Decision Training Problem Solving

Making

PROFESSIONAL EXPERIENCE

US SMOKELESS TOBACCO BRANDS, INC., Stamford, CT 1992 – 2009

Division Manager, Altoona, PA 1998 – 2009

Sales manager for six full-time sales representatives and three part-time retail coordinators spanning 31 counties in

central PA.

• Interviewed, hired, trained, coached and developed sales representatives.

• Utilized fact based decision-making process to promote a proactive, results-oriented sales team.

• Accountable for annual operating and trade promotions budgets totaling over $3.54 million in 2008.

• Planned and executed strategic plans at the division level with precision.

• Produced positive volume growth across all three price tiers of moist smokeless tobacco through the execution

of the trade plan, including strategic retail placement. Results achieved: 9.8% increase in total USSTBI moist

smokeless tobacco sales through week 52, 2008 vs. 2007.

• Conducted annual performance reviews for direct reports.

• Proven resiliency and adaptability to constantly changing environment.

Consumer Marketing Representative, Athens, OH 1992 – 1998

Managed over 400 retail accounts, 6 distributors, 2 non–direct distributors and 3 chain HQ.

• Implemented strategically placed buydown/pricing programs in designated stores.

• Participated in the original test market for Red Seal.

• Member of the pilot team for Skoal Shoot Out events.

EDUCATION

Bachelor of Science, Marketing, Penn State University, University Park, PA

Proficient in Microsoft Office Word, Excel and Power Point applications

CAREER ACCOMPLISHMENTS

• Adjunct Trainer for Sales Region, 2001 – 2008

Responsibilities included facilitating People Power (company performance plan initiative)

• Certified as a Facilitator for Development Dimensions International’s (DDI’s) Learning Systems.

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