Sales Customer Service

**** *. ********* *****, ******, Arizona *****

520-***-**** abnpih@r.postjobfree.com

Motivated sales and marketing professional

with proven track record of impressive growth results

in diverse and highly competitive markets.

Qualifications and Transferrable Skills

Dynamic Sales and Marketing Professional with over twenty years of management experience, with

proven expertise and skills in the following areas:

Management of marketing communications plan including extensive trade show participation, press releases,

public relations, advertising campaigns, media kits, website effectiveness, blogging, Internet and social media

networking, brochures, mailers and other collateral materials

Development of sales initiatives and pull-through marketing strategies, including email and direct mail campaigns,

customized sales programs, promotions, merchandising tools, sales materials, content syndication, and affiliate

programs

Strategic account management and relationship selling, with focus on developing strong partnerships through use

of customized business plans that meet needs and drive growth

Strategic marketing and niche marketing business development, with ability to sell in untapped markets and

employ creative “out of the box” thinking to drive sales and market expansion

Development and management of programs - for sales lead follow-up, customer service procedures, inbound and

outbound call centers, and targeted points of distribution

Creative production and project management – for contracted independent agencies and in-house, development

of visual, written, verbal and graphic initiatives, within timelines and budgets

All facets of sales process, for wide variety of products and services, across broad base of customers (from

independents to key accounts – including B2B, direct and Internet), and among diverse market segments

Management of sales representatives and sales support teams, from establishing territory sales goals to training

and coaching in product knowledge and sales techniques, developing specialized programs to meet needs of

customers in geographic area

Analysis of company financial reports, budgeting, quality assurance, analysis of key operating and sales data to

ensure deliverables are achieved within budget

Key contributor to the development of corporate culture, mission, vision and objectives

Relationship management – with employees, reps, customers, distributors and vendors

Special event planning (from idea conception to logistical implementation) - trade shows, retreats, rep training

weekends, customer appreciation celebrations, consumer expos, sales meetings, and product launch events

Product management - procurement, inventory analysis, life-cycle management, new product design and

development, cost/price analysis, package design, creation and implementation of take-to-market strategies

Contract negotiations – sales, procurement, leases, licensing, venues, services, contractors

Development of company operational procedures and inter-departmental relations, to improve efficiencies,

customer service, sales, and effectiveness through common goal attainment

H.R. responsibilities – staffing, resource utilization / allocation, performance reviews, compensation determination,

and creation of programs to improve morale and production

Attributes / Characteristics

High-energy and “can-do” personality

Interpersonal skills, with effective written and verbal communication skills

Administrative abilities, strong computer skills, organized, detailed, and ability to see big picture

Strong leadership and problem-solving skills, entrepreneurial risk-taker with good judgment

Excel in both independent and team work environments, flexible, energetic, and self-driven

Excel in fast-paced work environments with changing responsibilities and priorities

Quick study with the ability to easily grasp new ideas, concepts, methods and technologies

Education

U.C.L.A. Los Angeles, CA

May 1986. BA, Psychology

Ohio State University Columbus, OH

Executive Education in Strategic Sales Management

University of Arizona Tucson, AZ

Extended Study Certificate in Management

Career Highlights

Sales, Marketing and Business Development Tucson, AZ

Self-Employed 2008 - present

Responsible for sales and market share increase attainment for various products and services, both locally and on a

national level. Areas of focus include product licensing to high-traffic websites, sales of national video production to

the medical industry, online advertising sales with new technology platform, and sales of recently launched consumer

products – all of which ultimately help the broad consumer base. Developed entirely new online market niche for

company, resulting in multiple contracts and new streams of revenue.

Founder / Co-Owner – Managing Member Tucson, AZ

Making Memories Unforgettable 1999 - 2008

Launched retail store to capture emerging market trend – from concept creation to implementation. Managed all

facets of business. Initiated new partnerships and lines of business to increase revenue, as well as customer

development strategies through workshops and incentives. Attained preferred vendor status with industry’s top

suppliers – resulting in better buying power and increased profits. Grew revenue to $595K, and successfully

sold store in August 2008. Store voted “Top 10 Best Scrapbook Stores, North America”, by Better Homes &

Gardens magazine.

Sales and Marketing Director Urbana, OH

Robert Rothschild Berry Farm, Inc. 1995 - 1998

Directed all facets of sales and marketing of consumer products to the wholesale, retail and institutional marketplace.

Managed national rep sales force of over 125 individuals, as well as three regional sales managers and an in-house

team of customer service and admin personnel. Recognized for outstanding sales achievement – personally

responsible for additional revenue of $650K through key account sales, equating to 12.5% of company’s

overall annual sales. Increased primary product line sales by 37% in 3-year tenure.

V.P. Sales, Marketing and Operations Tucson, AZ

JACo, Inc. / Techknowledge, Inc. 1992 - 1995

Led two companies (same owner) with sales and distribution focus in the secondary computer market. Managed a

warehouse operation in New Jersey and the corporate office in Arizona – averaging 75 individuals. Worked closely

with key suppliers (Fortune 500 OEMs), and developed new business opportunities. Expanded business with key

supplier from one to six contracts, doubled the number of supplier contracts, and gross profit increase of

37.4%. Launched new company - generated an average $2.5M in additional annual sales, with profits 15%+.

National Sales and Marketing Manager Oceanside, CA

Dudley Kebow, Inc. 1986 - 1992

Directed and managed all aspects of sales and marketing initiatives to the wholesale, retail and institutional

marketplace. Managed, trained, coached and worked extensively in the field with an average of over 160 sales

representatives, as well as an in-house sales support team. Developed, implemented and managed an in-house

telemarketing service center. Increased annual sales (of this then 41 year-old company) from almost $2.5M to

over $6.3M (152% increase) within 5-years. Awarded “Recognition for Outstanding Achievement” in 1991.

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