Sales Customer Service

Brian C. Bennett

**** ** ******* *****, ****, OR 97701 USA - 541-***-**** - ***********@***.***

LinkedIn profile: http://www.linkedin.com/in/bennettland

Proven Marketing Professional Building upon Successful Experience

within Fortune 200, Start-up and Non-Profit Organizations

STRENGTHS:

Marketing Plan Development & Execution . . . Revenue Generation. . . Product Management

Relationship Building . . . Strategic Planning. . . Not-For-Profit . . . SEO, SEM & PPC Marketing

Effective Communication . . . Visionary Leadership . . . Competitive & Winning Attitude!

EXPERIENCE:

Habitat for Humanity International (Bend, OR)

Cars for Homes™ Marketing Manager (2004 - 2009)

Recruited to conceptualize, launch and manage “Cars for Homes™” marketing strategies

that propelled this pilot vehicle donation system into a national, self-sustaining program

generating over $5M of unrestricted funds for Habitat for Humanity in less than 4 years!

• Created, executed and administered national, regional and local advertising campaigns

including internet, television, radio, newsprint, and outdoor advertising media.

• Designed and built broad portfolio of marketing collateral designed to leverage brand, raise

mission awareness and reach donors, including print advertisements, audio and video Public

Service Announcements, signage, mailers, web tools, banners and other promotional items.

• Organized, collaborated with, and equipped national network of volunteers and staff at over

600 Habitat for Humanity U.S. affiliates with marketing tools, best practices and support for

promotion of Cars for Homes™ within their local communities.

• Projected and managed marketing budgets, consistently keeping costs well under targets.

• Gathered, analyzed and evaluated relevant data and performed ROI analysis to maximize

marketing campaign expenditures – realizing a better than $10 return per $1 invested ratio!

• Cultivated relationships with vendors, media, and corporate partners to obtain gift-in-kind

donations, FREE advertising and negotiate favorable, cost-effective contracts and services!

• Drafted and distributed press releases, email campaigns and quarterly newsletters.

• Produced and delivered presentations to executive staff, media, corporate partners and public.

• Coordinated exhibits for national conferences and public events.

• Managed www.carsforhomes.org web site and successfully implemented Search Engine

Optimization (SEO), Pay-Per-Click (PPC) and Search Engine Marketing (SEM) strategies

resulting in 1st page placements on organic web searches and the #1 source of donations!

JK microsystems / Z-World (Davis, CA)

Sales & Marketing Director (December 2000 – October 2004)

Promoted into newly created, P/L responsible position at Z-World’s subsidiary, JK Microsystems,

responsible for sales, marketing and business operations, product development, and providing exemplary

customer service for this niche, embedded single board computer manufacturer.

• Increased sales volume by evaluating competition and market conditions, effectively reengineering

pricing and packaging strategies, and cultivating new leads into OEM customers.

• Directed www.jkmicro.com web site development, SEO efforts and PPC campaigns resulting in

increased traffic, top organic web search rankings, and new sales!

• Increased profitability and streamlined operations by identifying cost-saving opportunities and

establishing new policies, procedures and systems within sales, operations, shipping and production.

• Managed multiple projects, including implementing new CRM software, inventory management and

MRP systems, and order processing procedures.

Sales Representative (February 2000 – December 2000)

Responsible for operations in territory, marketing program execution, establishing channel relationships,

and managing tradeshow activities for this embedded computer hardware and software company.

• Built key relationships with customers by identifying opportunities, producing quotations, presenting

solutions to key decision makers, and closing sales.

• Maintained highest OEM conversion percentage (Over 34%!) within sales department!

Coca-Cola Bottling Company [NYSE: CCE] (Benicia, CA)

District Sales Manager (July 1997 – April 1999)

Promoted to develop, lead and supervise team of account managers, delivery drivers and merchandisers to

reach company standards of market execution, sales volume and profitability goals.

• Responsible for daily operations, achieving sales, trade execution and customer service goals for over

600 accounts yielding over 500,000 annual case sales.

Account Manager (January 1996 – July 1997)

Promoted to position responsible for daily Coca-Cola sales, distribution and service to 125+ accounts in

the Northern San Francisco Bay area.

• Increased sales and market share by providing customer service, merchandising products, identifying

business opportunities, and strategically selling customers to surpass volume, profitability and market

execution goals by over 20% annually!

Area Reset Manager (February 1995 – March 1996)

Recruited to manage daily operations and schedule for beverage aisle reset team.

• Successfully identified opportunities, used space-to-sales data and salesmanship to gain buy-in from

decision makers and managers to increase product distribution, best visibility and positioning for

Coca-Cola products and brands within major grocery chains and key accounts.

EDUCATION:

- Bachelors Degree in Marketing obtained from Columbus University in July 2003 with 3.6 GPA

- Currently pursuing Masters Degree in Christian Studies at Master's International School of Divinity

SIGNIFICANT CONTRIBUTIONS:

• Served as Chair of Eastmont Community School Board & Fundraising Committee (2005-2008).

• Facilitated “Marriage on PURPOSE” Conference and launching of “Eastmont CARES” ministry.

• Project Manager for construction and upgrades of Eastmont Church campus and school playground.

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