Manager Sales

GARY J. FEDER

**** **** *** ****, **********, TN 38139

H: 901-***-**** M: 901-***-****

abnpd1@r.postjobfree.com

SUMMARY

Senior Executive with track record of revenue and market share growth in consumer products industries. Proven

success in meeting business objectives through the use of creative thinking, a hands-on approach, strong

analytical skills, and team mentoring. Demonstrated expertise in:

• •

P&L Accountability Brand Marketing

• •

Strategic Planning & Analysis New Product Development

• •

Budget Development & Management Product Management

• •

Cross-Functional Team Leadership Channel Management

• •

International Supply Chain New Category Development

PROFESSIONAL EXPERIENCE

HUNTER FAN COMPANY, MEMPHIS, TN 1993 - 2009

Privately owned manufacturer and marketer of ceiling fans and home comfort products (air purifiers, humidifiers,

thermostats) with industry-leading market positions.

Vice President, Marketing & Product Development 2005 - 2009

Management of company’s fastest growing business unit, with full P&L and strategic planning

responsibility. Reported to the Chairman/CEO. Managed team of 16, with 6 direct reports.

• Grew revenues 24% in mature markets through new product introductions, distribution

expansion, and new go-to-market strategies.

• Increased market share 31% in 4 years by introducing 14 benefit-driven major new products.

• Generated $2.5 million in sales in 3 months with introduction of ground-breaking Argenus® Air

Sterilizer, launched via direct response TV (DRTV), a new go-to-market strategy for Hunter.

Provided creative direction to DRTV agency for development of 30-minute infomercial.

• Negotiated all contracts for Argenus launch: technology license to secure superior technology in

emerging germicidal air cleaner category, and nationally known product spokesperson.

• Key member of task force for multiple company M&A transactions. Partnered with

Chairman/CEO on analyses, offering memorandums, and presentations, leading to 4 successful

transactions.

• Executed divestiture of non-core business via asset sale and royalty agreement, maintaining

profits while eliminating working capital.

• Developed processes for analysis of new product investments (adopted company-wide),

delivering improvements in allocation of capital, product development funding, and ROI.

Director of Market Planning & Communications 1998 - 2005

Managed $18 million marketing budget consisting of advertising, promotion, merchandising, pricing,

and channel programs. Directed market research activities. Reported to SVP Marketing. Managed

staff of 4.

• Increased revenues 55% over 7 years with focused marketing program support.

• Drove retail sales increases of over 35% at key accounts with multi-million dollar TV and print

advertising campaigns over 5 years.

• Managed marketing expenses to be on or below budget each year, lowering expense-to-sales

ratio 43% over 7 years. Conducted annual marketing mix analysis to optimize impact.

• Launched a redesigned website, achieving a 400% increase in site traffic in 6 months.

GARY J. FEDER Page 2

• Reduced annual graphics expenses by >$150,000, improved brand communications

consistency, and cut project lead times by establishing an in-house graphics department.

• Lowered packaging development costs 40% through streamlining of process. Led the creation of

new graphics that improved brand image and facilitated ease-of-selection at point-of-purchase.

• Optimized product line and customer profitability through disciplined planning and collaboration

with Sales Team on all marketing programs.

Director of Marketing, Ceiling Fans & Accessories 1993 - 1998

Responsible for P&L, new product development, pricing, programming, merchandising, forecasting,

inventory management, and strategic planning. Reported to VP Marketing. Managed staff of 2.

• Grew revenues 22% and increased market share 4.5 points in 5 years in a mature market.

• Introduced most successful ceiling fan model (The Baseball Fan™) in company’s history, gaining

placement in existing and new distribution channels.

• Key member of cost reduction task force, resulting in the acquisition of a 1 million sq. ft.

vertically-integrated Thailand factory that provided >20% product cost reduction.

• Executed licensing agreements with United Media (The Snoopy Fan™) and Pfaltzgraff for

targeted room-of-use models. Became Pfaltzgraff’s leading licensee within 1 year of launch.

BLACK & DECKER U.S. HOUSEHOLD PRODUCTS GROUP, SHELTON, CT 1987 - 1993

Director of Customer Alliance 1993

• Formed Customer Alliance channel management organization, yielding improved use of

marketing program funds.

Marketing & Sales Planning Manager 1992 - 1993

• Reduced billing errors 25% with new pricing structure.

Manager of Trade Programs 1990 - 1992

• Designed new co-op programs for increased flexibility while maintaining leading ad share.

Product Manager, Coffeemakers 1987 - 1990

• Increased sales volume 60% in promotional segment.

THERMOS, NORWICH, CT 1984 - 1987

Product Manager 1985 - 1987

• Launched a highly successful new line of Coffee Butler® thermal carafes.

Associate Product Manager 1984 - 1985

EDUCATION

MBA, with distinction, Marketing

• New York University Graduate School of Business Administration, New York, NY

BA, cum laude, Political Science

• Union College, Schenectady, NY

INDUSTRY LEADERSHIP

Association of Home Appliance Manufacturers (AHAM)

• Chairman, Portable Appliance Division, 2008-2009

• Chairman, AHAM Air Cleaner Council, 2007-2008

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