Marketing Manager

Elizabeth E. Wilson

**** ******* **. ** *********, MI 49316 616-***-**** abnp5u@r.postjobfree.com

Job Objective

Earn a marketing/communications position with the opportunity to contribute to the efficient operation of the

company and earn advancement through on-job-performance.

Background Summary

In my current position, with Meijer, my contributions have helped quadruple sales since last fiscal year. I have a

great deal of experience in marketing (B2C and B2B), project management, public relations, retail, budget

planning, organization and time management. I am currently a member of the Helen DeVos Children’s Hospital

Cabinet, Leading for Our Kids, and the Grand Rapids Lions Club. I’m also engaged with AMA, PRSA, and AdClub.

Education

Grand Valley State University Allendale, MI

B.S., Public Relations April 2003

Minor, Public Administration

Dean’s List

Public Relations Student Society of America

Experience

Meijer, Inc. Grand Rapids, MI

Ecommerce Marketing and Promotions April 2007 to present

• Develop and implement strategic marketing plans to increase brand recognition, web site traffic, sales

and profits, but also translate the plan into tactics and measurable results while staying within budget.

• Versed in offline, online, and cross-channel marketing tactics, Web 2.0, social media, blogging, etc.

• Manage search engine marketing, search engine optimization, comparison shopping engine, behavioral

placement, and affiliate marketing relationships

• Coordinate and manage interactive promotions to increase awareness and traffic to the site

• Coordinate media buys with both online and offline media

• Develop and work from customer experience and user interface specifications

• Analyze Meijer CRM data to make strategic decisions to increase traffic and sales

• Design and analyze promotions to increase conversion and direct margin

• Review and proof various production jobs to ensure consistency with Meijer corporate brand values

• Handle relationships with vendors, including Advertising and Marketing Agencies

• Educate team members and other social groups to become ambassadors of meijer.com

• Stay abreast of trends in the retail and marketing environments to best serve our objectives

• Develop reports and campaigns to present to leadership

• Write and develop news releases, articles, fact sheets, pitches, and media kits

• Manage and lead multiple projects along side other tasks

• Work within a team environment

Francis Marketing Grand Rapids, MI

Account Manager/Public Relations December 2005 to April 2007

• Develop public relations/marketing strategies and plans

• Manage SEO projects, including keyword research and content development

• Internally coordinate the initiatives of clients to ensure proper management and communication within

the firm

• Attend client meetings, draft conference reports regarding the results of such meetings, and

communicate with clients regarding needs, job status, and prospective initiatives

• Act as Brand Manager: review and proof various production jobs to ensure accuracy, completeness, and

alignment with client brand strategies, objectives, and internal protocols and standards

• Draft and manage the scope of work for projects to ensure that expectations of the firm and the client

are aligned

• Monitor both budget-to-actual chargeability for budgeted initiatives and the status of client initiatives in

progress

• Assist with the

development of

proposals and

campaigns

• Coordinate and

supervise video

and photo shoots

• Develop

relationships with

the news and

trade media

• Write and develop

news releases,

articles, fact

sheets, pitches,

and media kits

• Plan and manage

special events

Jarman-Johnson

Communication, Inc.

Grand Rapids, MI

Lead Account Executive

January

2003 to December 2005

• Coordinate special

marketing ecommerce events, including

organized

one that rose over

PR user-experience creative

brand-voice $50,000 for a local

non-profit.

communication timely social food events • Assistant Producer

of documentary

leader

loyal digital-speak

passionate for Connections

for Children (A

volunteer informed Coalition funded

by Heart of West

Michigan United Way)

• Write & produce TV and radio spots

• Experience with photographers and stylists

• Restructured the organization of projects/task trackers to create a more time/cost-effective

environment

• Develop marketing plans and manage project budgets

• Coordinate media buys specific to our client’s target demographics and goals

• Project management with various client types (Non-profit Organizations, Retail, Financial Institution,

Construction Company)

• Write news releases and material copy for websites and print material (brochures, ads, promotional

items)

Strengths

Contact this candidate