Steven L. Chapman ** Freese Street, Providence, RI 02908 401-***-**** *****@***.***
OBJECTIVE ___________________________________________________
_______________________________________________
A sales and marketing position where my leadership and relationship building skills, together with my ability to effectively design and
implement marketing strategies that meet customer needs, will increase market share and profitability.
______________________________________ SUMMARY _________________________________________
A senior sales and marketing professional with proven skills in conceptualizing, designing, implementing, negotiating and managing
marketing strategies to increase brand awareness, along with the ability to develop long term relationships built on trust and respect that
have increased customer awareness and recall in demanding markets.
_______________________________ PROFESSIONAL EXPERIENCE _______________________________
Turtle Transit 2008-2009
Director of Business Development
Traveled extensively to meet with top advertising agencies in order to position Turtle Transit as the builder and fabricator for fortune 500
brands mobile advertising vehicles, exhibits and displays as a part of the brands live event marketing and experiential strategy.
• Increased new business quotes by over 125%.
• Generated over $200,000 of new business.
• Met with over 30 new accounts.
• Prospected and cold called over 250 calls per month.
• Consultative selling based on companies wants, needs and budget.
• 3 – 5 face to face meeting per month.
Jupitermedia Corporation 2006-2008
National Account Manager/New Business Development Manager
Positioned Jupiterimages, a new stock photography, footage and film content provider, as a valuable resource to advertising agencies,
corporate and publishing verticals in the New England market. Develop relationships with senior level creative and marketing staff (CMO,
Director of Marketing, Creative Director, Art Director, Art Buyer,) as both an inside and outside sales person on both growing accounts and
generating new business.
• Increase client base by 49%.
• Generate $75,000 in monthly revenue with current and new accounts.
• Sell subscription services for fee of $20K+ at least once a month.
• Prospect and cold call various companies to evaluate stock photography needs.
• Consultative selling based on companies wants, needs and budget.
• 8 – 10 face to face meeting per month.
• 5 – 7 Web demonstration per month.
SwervePoint, LLC. Medfield, MA 2005-2006
National Account Team Manager
Managed an account team that was an extension of companies marketing and events sponsorship departments. Accounts included Siemens
Corporation, Merrill Lynch and Foxwoods Resort and Casino.
Developed fresh, creative and unique products that help people in business to strengthen customer relationships, introduce new products,
leverage sponsorships and recognize exceptional performance.
• Increased client database by over 250%.
• Exceeded annual goal by 30 %.
• 15 months of gross profit margins in excess of 30%.
T.R. Miller Co., Inc. Walpole, MA 2003-2005
New Business Development Manager
Developed and maintained new business opportunities by cultivating long term relationships between clients and T.R. Miller Co. Inc.
Instituted new market opportunities through the use of corporate branded merchandise. Expanded awareness of client goods and services.
Increased customer sales with specific marketing plans.
• Increased profit margins by 5%.
• Brought professional selling style.
• Increased client base by 15%.
Cyrk, Inc. Westwood, MA 1995-2003
Account Manager
Sales and marketing of promotional products, apparel and awards. Positioned specific products and services through various avenues
including direct mail, trade shows and product tie-ins using appropriate corporate branded merchandise. Created brand awareness for new
and existing companies. Became a vital advocate for the institution of company wide IDEA (Identify, Define, Execute, Action) philosophy
that was later introduced the entire sales staff and incorporated in their mission statement. Managed national and regional accounts such
as Colliers International, Auto Part International and Fidelity Investments.
• 3 straight years of $750M+ in sales.
• Increased margin and account base each year.
• 6 straight years of 15% growth in gross revenue.
DCI, Andover, MA 1992-1995
Program Developer
Creating topics for technical trade shows. Managed a team of 10 that researched latest technology trends to determine viable trade show
opportunities. Negotiated advertising contracts with local media. Worked with industries experts to determine the focus, theme and
mission of each particular event. Developed advertising plan & budget: magazine, radio and print.
• 25% increase in trade show traffic.
• Increased revenue by 20% in trade show.
Harte-Hanks Newspaper Group, Waltham, MA 1989-1992
Advertising Sales Account Executive
Sold ad space in 36 weekly papers. Member of the Cross Sell Committee. Partnered with local merchants to create, design and write
advertisements. Developed long term advertising plans for the community clients.
• Increased ad revenue each year by an average of 20%.
_____________________________________________ EDUCATION ___________________________________________________
Bachelor of Science, Business Administration, Northeastern University, Boston 1989