Marketing Assistant

Julie Wetmore

*** ***** ******* ****, ******* Island, FL 32953

Cell Phone: 321-***-**** Home Phone: 321-***-**** Email: abnozl@r.postjobfree.com

EDUCATION

University of Miami, Coral Gables, FL

Bachelor of Business Administration, June 2008

Major in Marketing, GPA: 3.9, Outstanding Senior in Marketing

Study Abroad: University of Wollongong, Wollongong, Australia -Spring 2006

Vienna University of Economics and Business Admin., Vienna, Austria -Spring 2008

EXPERIENCE

Hubbs-SeaWorld Research Institute (HSWRI), Orlando, FL

Marketing Consultant for HSWRI Discover Florida’s Oceans Specialty License Tag, May 2009

Researched market, sales, and specialty plate trends including government rulings and Florida Laws

Created a comprehensive plan for Hubbs’ future marketing efforts, focusing on key areas for strategic

improvement in media use, website development, corporate partnerships, promotional items, and special events

Recognized by HSWRI for excellent quality and service with several ideas taken for market ing implementation

The American Cancer Society (ACS), Rockledge, FL

Community Representative, February-May 2007; September 2008-March 2009

Oversaw all aspects of Making Strides Against Breast Cancer 5K Walk and Relay For Life fundraising events

Recruited, trained, and motivated volunteers to carry out ACS initiatives and successfully accomplish goals

Launched a Monthly Walking Club for MSABC to promote brand awareness and increased participation

Effectively organized the timing and messaging for all communication including: mailings, online, and media spots

Coordinated media contracts with in-kind media sponsors as well as media ads and written copy

Spearheaded the rewrite and organization of the Strides sponsorship packet to appeal to potential cash donors

Made community presentations about ACs and secured teams, vendors, and sponsorships for events

Managed event day operations for crowds ranging from 200-3,000 people

Ran online fundraising reports and tracked team accounts to keep historic records and in sure growth

Managed budgets for events and made spending decisions to create profitable results

Events managed have brought over $450,000 in net income for the Brevard Unit Office

The Orange Bowl Committee, Miami, FL

Marketing Assistant, July 2008-September 2008

Organized and tracked progress on creative briefs for all departments

Communicated marketing objectives with creative agency

Events Intern, May-August 2007; Dec 2007-Jan 2008

Assisted the Events Department in research and planning for the FedEx Ora nge Bowl Game and Festival

Coordinated the production of the OBC guest guidebooks through research, writing copy, and planning the layout

Assisted in the coordination of event day activities, including event set up and layout and VIP and vendor needs

Managed the movement and needs of players’, coaches’, bands’, and VIPs at selected events

Organized event notebooks and updated event fact sheets for all staff members

Contacted vendors, OBC Members, and ACC coaches/personnel to coordinate projects and meetings

HONORS

University of Miami’s Department of Beta Gamma Sigma, Business Honor Society

Marketing’s Outstanding Student President’s Honor Roll

Benjiman Webb Scholarship for Study Abroad Heffner Family Endowed Business Scholarship

2006 Pearson Education Australia Prize in Luis Glaser Scholarship Award for Study Abroad

Marketing Principles Bowman Ashe & Florida Academic Scholarships

ACTIVITIES/EMPLOYMENT

University of Miami School of Business Statistics Tutor

Ticket Services Intern for Wolf Trap Foundation for the Performing Arts

University of Miami Topple Career Center Peer Advisor

Transfer Mentor and Freshman Peer Counselor for the University of Miami School of Business

Assistant dance teacher for children’s dance class at UM Hospital’s Linda Ray Cent er

COMPUTER SKILLS

Proficient in Microsoft Word, Excel, Outlook, Publisher, and PowerPoint. Worked with Quark & Photoshop.

Contact this candidate