Marketing Management

David C. Seybert

**** ******* *****

Pittsburgh, PA 15235

Home: 412-***-****

Cell: 412-***-****

E-mail: abnoxi@r.postjobfree.com

CAREER SUMMARY

Accomplished marketing/communications professional with a proven ability to increase

sales, market share, brand awareness and corporate profitability through the creation and

implementation of creative marketing/communications and product development

strategies.

QUALIFICATIONS IN BRIEF

Communications Skills

Twenty + years of industrial marketing/communications experience

Twenty + years of public relations experience

Creates and implements effective, results-driven marketing/communication

strategies

Fifteen years of e-business marketing experience ranging from development

of sites in html (in 1994) to synergistic on-line marketing programs (today)

Excellent technical skills enabling hands-on development of desktop video,

desktop publishing, website development, podcasts and Power Point

presentations

Solid training skills with special focus on creating and delivering effective

presentations

Fifteen years of trade show experience, handling over 100 successful events

from tabletop displays to large multi-partner exhibits

Superb interpersonal skills, particularly in client relationships

Marketing Skills

Develops and executes marketing initiatives to achieve stated management

objectives regarding revenue, profitability, and market share

Designs marketing programs and adjusts strategy and tactics to increase

effectiveness

Plans and conducts market research to benchmark and identify opportunities

for increased sales

Reviews analysis of marketing surveys on current and new product concepts

in order to recommend future product development

Provides post-event reports, analysis, and regular status reports on marketing

programs

Helps establish and maintain consistent corporate image throughout product

lines, promotional materials, and events

Public Relations Skills

Able to draw public and customer attention to the work of the organization through press

release development, event planning, trade show management, case history development,

crisis management, investor relations including annual report creation, white papers,

article writing and placement, speechwriting, round table discussions, and corporate

presentations. All elements are designed to meet management's business objectives as

well as to form a vital element in the development and implementation of the corporate

marketing strategy.

Technological Skills

Expert in all aspects of desktop publishing and website design, including blogging and

podcasting

Hardware: Apple Macintosh, PC Systems

Software: Microsoft Office, InDesign, Photoshop, Fireworks, Dreamweaver, Final Cut

Pro, Acrobat, and other multimedia development programs

SUMMARY OF PROFESSIONAL EXPERIENCE

2003 – Present

Marketing/Communications Specialist – Self-Employed

Assists clients with the development of strategic marketing plans. Implements marketing

strategies through appropriate media including written collateral, e-business initiatives,

website management, print advertising, trade show management, newsletters, quarterly

and annual reports, CD catalogs, corporate DVD production and video development.

1990-2003

L. B. Foster Company - Manager of Advertising and Corporate Communications

Responsible for developing and implementing integrated marketing strategies among ten

product groups including print advertising, written collateral, trade shows, newsletters,

quarterly and annual reports, video development and website management.

1987-1990

Ketchum Advertising - Account Representative

Managed and supplied creative input for Westinghouse, PPG, MSA, Harris

Semiconductor, and American Steel Can Recycling Institute.

1986-1987

Gary Surmacz Advertising - Account Executive

Secured new business and managed existing client base including South Hills Village,

Monroeville Mall, and Delta Furniture.

1983-1986

Charlotte Memorial Hospital and Medical Center - Public Relations Specialist

Assisted in developing and implementing public relations functions including event

planning, fundraising, speechwriting, press releases and trade journal articles.

CAREER HIGHLIGHTS

Developed brand awareness campaign for a division that had had no product

for five years, maintaining brand awareness and reinforcing leadership

position.

Through market research, identified key market opportunities for Foster’s

Piling division, resulting in four multimillion-dollar orders within a three-

month period.

Through the use of integrated marketing strategies and in-house technology,

reduced L. B. Foster Company’s advertising budget by $500,000 annually

while increasing productivity and improving quality. Achieved similar savings

on an annual basis over 13-year period.

Designed, implemented and managed L. B. Foster website from 1995 to 2003.

Also performed ongoing maintenance to keep site fresh and up-to-date.

Created a direct mail program for three different product lines that increased

sales by 35%.

Managed over one hundred successful trade shows ranging from tabletop

exhibits to complex multi-divisional displays.

Developed marketing materials for Western State University College of Law

that drove inquiry levels up 20%, exceeding management expectations.

EDUCATION

Penn State 1977 – B.A. in English

PROFESSIONAL AFFILIATIONS

Pittsburgh Hearing, Speech and Deaf Services

Member, Board of Directors - On hiatus following six years service

Pittsburgh Dance Council

Former Member, Board of Directors - Six years service

CLIENTS SERVED

American Steel Can Recycling Institute

Catalyst Connection

COGNOS

CONSOL

EDMC

L. B. Foster Company

Harris Semiconductor

Metplas

Mine Safety Appliance

Pittsburgh Dance Council

Pittsburgh Hearing Speech and Deaf Services

PNC

PPG

Relex Software Corporation

Skyline Steel

Society of Automotive Engineers (SAE)

United Way

Western State University College of Law

Westinghouse

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