Sales Manager

Edgar A. Membreno

*** ******** ****** • Columbus, OH 43201 • 703-***-**** •

***********@*****.***

Summary of Qualifications

Ambitious and goal-focused with extensive experience in corporate merchandising and

buying positions with responsibilities including: style development, sourcing, planning,

and sales analysis/reporting for both male and female brands.

Proven ability to increase sales revenue via trend analysis and successful development of

sku assortments and cost negotiations for maximum profitability and customer

satisfaction.

Extensive experience with diverse teams and an ability to foster growth within teams

through effective communication, direction and a hands-on training approach.

Proficient and resourceful, able to quickly adapt to multi-faceted work environments and

shifting priorities.

PROFESSIONAL EXPERIENCE

ABERCROMBIE & FITCH, New Albany, OH, March

2005 – present

Merchandiser – Abercrombie and Fitch, Hollister, Abercrombie Kids & Ruehl Men’s Fleece

Outerwear (September 2008 – present)

Seamless transition into leadership position overseeing $40 million Male Fleece

Outerwear division. Quickly and effectively overseeing a new product category

including management of product and fabric development as well as new production

process and vendor base.

Provide key role in business strategy and vendor base development. Routinely analyze

sales trends and plans creating strategic recommendations for future buys while

maintaining aggressive profit margin goals, quality, and deliveries to best maximize

sales.

Identifying and capitalizing on new opportunities within product category and leading

cross functional teams to achieve aggressive business goals and create successful

product lines.

Created long term business strategy for this new product category with planning and

sourcing, ensuring that we would continue to increase profit margins and build a strong

vendor base for the next three years.

Merchandiser – Hollister Fleece Tops and Active Bottoms (February 2007 – September 2008)

Instrumental in driving total male fleece department – Helped oversee $80 million

Hollister fleece business by managing a team of 3 while reporting to the Merchandise

Manager of fleece.

Propelled Hollister Fleece Tops to positive likes for the season – ended Spring season at

+6% and ended Fall season at +10% with an increase of 8% for the year.

Consistently drove profit margin – dramatically increased profit margins 1.3% in 2007

versus 2006.

Associate Merchandiser – Abercrombie Kids Fleece Tops and Active Bottoms

(February 2006 – February 2007)

Helped oversee $30 million dollar Abercrombie Kids fleece tops and active bottoms

business and managed all components of this business, including vendor

communications, profit margin targets, and garment production.

Managed multiple international vendors to expedite production, product development,

fabric allocation, trim assortment and problem solving.

PROFESSIONAL EXPERIENCE (continued)

Direct report development – managed and trained two assistant Merchants. Cultivated

core skills development and provided direction and leadership in all day to day activities.

Assistant Merchandiser – Hollister Co Male Graphic Tees (March 2005 - February 2006)

Assisted Merchandiser in all areas of merchandising including: vendor communications,

trim/wash/finishing development, sample tracking, sales reporting, and cost

negotiations.

Organized and conducted weekly selling meetings for Merchandiser and Merchandise

Manager communicating product selling, trend analysis and strategizing future buys.

Successfully spearheaded projects including the creation of a standardized competitive

analysis sheet that was used to go in depth with our competition’s assortments and take

away big ideas from our competitors.

HECHT’S, Arlington, VA, (September

2003 – February 2005)

Assistant Buyer –Moderate Petites

Managed a $20 million dollar business through the product life cycle of the company,

from going to market and creating seasonal buys to marketing goods and creating

markdown strategies for the product.

Worked closely with the head buyer and divisional manager to analyze trends at the

beginning of the season, select key focus merchandise, determine pricing, and negotiate

costs with vendors.

Oversaw the reallocation of resources from mature moderate to fashion moderate

business and oversaw the launch of three new fashion vendors, as well as managed six

existing fashion moderate vendors, ensuring that the product made it through distribution

channels in a timely basis.

EDUCATION

James Madison University, Harrsionburg, VA

Bachelor of Business Administration, International Business with a concentration in Marketing, 2003

REFERENCES

Available upon request

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